Commercial Director North America
Play’nGO smash hit Piggy Blitz goes live in North America
Play’n GO, the world’s leading casino entertainment provider, has announced the release of its widely-acclaimed title Piggy Blitz to the North American market.
Piggy Blitz, already a well established title in Europe, was released in the US as a BetMGM exclusive in late 2023. Piggy Blitz’s success during the exclusivity period with BetMGM was underlined by the title being the number 1 game in New Jersey and number 2 in Michigan during the last four weeks when measured against new game releases in that same time frame, despite being live with just one operator. The game is now live across multiple US operators, and is expected to build on its already well-established popularity now that it’s available to a much larger audience.
Play’n GO is now licensed in four US states, and is aiming to be active in every regulated market, in the US and around the world.
Magnus Natt och Dag, Commercial Director North America at Play’n GO, expressed enthusiasm for the launch, stating “We are very excited about the official launch of Piggy Blitz in the US”. Anticipating significant success for the game, he highlighted its impressive performance during the exclusive period with BetMGM. “During its exclusivity period with BetMGM, Piggy Blitz secured the top spots as the most popular game in New Jersey and Michigan, holding positions one and two respectively. The expectation is that the game will now garner equal popularity among all players in the US. The team looks forward to witnessing players nationwide relishing what is poised to become one of their most successful titles ever released.”
To find out more about working with Play’n GO in the US and other regulated markets, please visit: playngo .com
BetRivers
Play’n GO announces expansion of Rush Street Interactive partnership with New Jersey launch
Play’n GO, the world’s leading casino entertainment provider, has announced a significant expansion of its partnership with the prominent US operator Rush Street Interactive. As of today, the collaboration extends to New Jersey, where Play’n GO’s renowned BetRivers brand is now active.
Building on the success achieved through Rush Street Interactive’s Michigan-based BetRivers brand, Play’n GO recently expanded its partnership into West Virginia. With this latest development, Rush Street players in New Jersey gain access to a selection of classic titles from Play’n GO’s extensive catalogue, including popular games like Colt Lightning, Reactoonz, and Invading Vegas.
Having secured licenses in four US states, Play’n GO is determined to establish a presence in every regulated market both in the United States and globally.
Magnus Natt och Dag, Commercial Director North America, Play’n GO expressed enthusiasm about the ongoing collaboration: “Just a week after our expansion into West Virginia with BetRivers, we are delighted to further solidify our relationship by launching the brand in New Jersey. The positive response from BetRivers players to our content gives us confidence in replicating this success in New Jersey. Play’n GO remains dedicated to achieving success in all regulated markets, and we look forward to the next phase of our journey with BetRivers.”
To find out more about working with Play’n GO in the US and other regulated markets, please visit: playngo .com
Commercial Director North America
Play’n GO expands West Virginia presence with Rush Street Interactive launch
Play’n GO, the world’s leading casino entertainment provider, has today announced an increase in its West Virginia market share with the launch of their content with leading operator Rush Street Interactive.
Play’n GO has already had great success with Rush Street Interactive via its Michigan brand BetRivers, and this expansion into West Virginia promises to be equally successful for both brands. This announcement gives Rush Street players in West Virginia access to some classic titles from the Play’n GO catalogue, including KISS: Reels of Rock and Reactoonz.
Play’n GO is now licensed in four US states, and are aiming to be active in every regulated market, in the US and around the world.
Magnus Natt och Dag, Commercial Director North America, Play’n GO said: “We’re pleased to be strengthening our ties with Rush Street Interactive, and this expansion into West Virginia is just the next step in what we hope will be a long, fruitful relationship between us. We’re excited for Rush Street’s players in West Virginia to get the opportunity to engage with our content, which we believe is the best in class, and we’re confident that it will prove as popular with them as it has already proven in Michigan, and around the world.”
To find out more about working with Play’n GO in the US and other regulated markets, please visit: playngo .com
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