The exclusive TIME TO WIN affiliate tournament, organised by Boomerang Partners – an Official Regional Partner of AC Milan – is gaining momentum, with dozens of affiliate teams from across the globe already competing for valuable prizes and once-in-a-lifetime AC Milan experiences.

The Clock Is Ticking

With the tournament closing on March 31, 2026, every day counts. Affiliates who delay risk losing ground to competitors, as points accumulate quickly and unique experiences, including a behind-the-scenes visit to AC Milan’s Milanello Sports Centre powered by Clivet, will not be available after this activation. The call to action is clear: act now, complete tasks, and accumulate points to qualify for prize draws featuring a range of AC Milan-related rewards.

How Affiliates Earn Points

Participants in the TIME TO WIN tournament complete structured tasks across five key segments. Each task earns a fixed number of points:

• Generate new sports users for Boomerang’s client portfolio (10 points per qualified action)

• Complete the survey (25 points)

• Contribute expert commentary (30 points)

• Showcase creativity via a dedicated social media challenge (25 points)

• Leave a review on a selected platform (20 points)

As affiliates reach specific point thresholds, they unlock entry to one of five prize draws. Higher scores give access to more draws, creating a competitive and rewarding environment for active participants.

Exclusive AC Milan Experiences Await

The tournament’s prize structure is designed to reward top-performing affiliates with increasingly prestigious AC Milan experiences:

• 150 points – Entry to the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)

• 250 points – Entry to the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)

• 350 points – Entry to the draw for a trip for five to attend AC Milan vs Cagliari

• 550 points – Entry to the draw for a trip for five to attend AC Milan vs Juventus, including behind-the-scenes access, pre-match tunnel experience, and pitchside viewing of team warm-ups

• 750 points – The ultimate tier, granting entry to the draw for a trip to AC Milan’s legendary Milanello Sports Centre powered by Clivet. Two prizes are available for five guests each, offering exclusive behind-the-scenes access, a tour of the facilities, and the opportunity to witness the Men’s First Team training in action – a truly rare and unforgettable experience.

Affiliates Share Their Experience

Participants are actively sharing their enthusiasm. Sports influencer Firo Orakel said:
“Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator, and I love being able to share them with my community. I promote the campaign on my Discord server and during my streams to keep momentum going.”

The Rossoneri Hub – Central Platform for Engagement

All tournament activities are coordinated through the Rossoneri Hub, Boomerang Partners’ central platform for AC Milan-related activations. This hub serves as a one-stop destination for affiliates, providing updates, guidance, and resources to maximise performance and engagement.

Strategically Timed During the Peak Sports Season

The tournament’s timing in February–March 2026 is deliberate, coinciding with a peak moment in the football season, including the UEFA Champions League knockout rounds. Boomerang Partners supports affiliates with a detailed guide offering market insights, expected player activity shifts, practical tips, and data-driven strategies to navigate these high-stakes periods effectively. TIME TO WIN is built for moments like this, when the competitive landscape is at its peak.

About Boomerang Partners

Boomerang Partners is a rapidly growing global marketing agency delivering a wide array of services. As an Official Regional Partner of AC Milan, the agency is uniquely positioned to create sports-focused activations that combine strategy, technology, and engagement. In 2024, it launched the Golden Boomerang Awards, a global tournament for affiliate teams, which saw over 400 teams participate in its 2025 second season.

The agency manages 10+ brands across 40+ regulated markets, offering affiliate and entertainment services with personalized bonuses and 24/7 multilingual support. Between 2024–2025, new product launches from partner brands contributed to a nearly 1.5× increase in product users, highlighting Boomerang’s ability to deliver measurable growth through data-driven affiliate campaigns.

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The exclusive TIME TO WIN affiliate tournament by Boomerang Partners, an Official Regional Partner of AC Milan, is gaining momentum. Dozens of affiliate teams worldwide have already joined the race to compete for valuable prizes and unique AC Milan-related experiences.

Don’t miss your chance

The clock is winding down. With the tournament closing on March 31, every day you wait is a point a competitor earns. Competition is intensifying, and access to unique experiences – including a behind-the-scenes visit to AC Milan’s training base, Milanello Sports Centre powered by Clivet – will not be available beyond this activation.

The time to act is now. Participants can access the tournament page, complete the tasks, and accumulate points, securing a place for prize draws featuring AC Milan-related experiences.

How affiliates earn points

The TIME TO WIN tournament participants complete clearly structured tasks across five segments. Each completed task brings a fixed number of points:

• Generate new sports users for brands within Boomerang’s client portfolio (10 points per qualified action)
• Take the survey (25 points)
• Share your insights by contributing expert commentary (30 points)
• Prove your creativity through a dedicated SMM challenge (25 points)
• Leave a review on a selected platform (20 points)

As soon as affiliates reach specific point thresholds, they unlock access to prize draws. There are five in total, and the higher the score, the more draws a team qualifies for.

Exclusive AC Milan experiences

By reaching specific point thresholds, affiliate teams will gain access to the corresponding prize draws linked to exclusive AC Milan experiences. The structure is clear:

• 150 points – qualify for the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
• 250 points – enter the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
• 350 points – secure a place in the draw for a trip for five persons to attend AC Milan v Cagliari
• 550 points – become eligible for the draw for a trip for five persons to attend AC Milan v Juventus, including exclusive behind-the-scenes access with pre-match access to the tunnel area, and pitchside viewing of the teams’ warm-up.

The ultimate tier requires 750 points and unlocks access to the draw for an exclusive trip to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet. Reserved for top-performing teams (2 prizes for 5 guests each), this experience offers behind-the-scenes access to the Club’s inner environment, including a tour of the facilities and the opportunity to see the Men First Team training. This is a rare behind-the-scenes experience offering a unique glimpse into AC Milan’s daily routine.

Affiliate teams participating in the TIME TO WIN tournament actively share positive feedback. For example, sports influencer Firo Orakel highlighted his experience: “Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator – I want to share them with my community as well, as it gives them a chance to benefit too. I actively support the campaign through my Discord server, where I engage directly with my audience, and I also promote it regularly during my streams to keep the momentum going,” said Firo.

The Rossoneri Hub as the central platform

All activities related to the TIME TO WIN tournament are featured on the Rossoneri Hub portal, the main platform where Boomerang Partners centralizes its AC Milan-related activations. This is a unique web resource that Boomerang Partners launched as an Official Regional Partner of AC Milan.

A strategic moment within the sports season

Boomerang Partners’ decision to hold the TIME TO WIN tournament in February-March 2026 is no coincidence. This period marks one of the peak moments of the sports season, alongside major international competitions and football tournaments, the UEFA Champions League knockout rounds. The company is ready to actively share its sports expertise, including through an exclusive guide which provides affiliates with information on expected shifts in player activity by competition stage, market insights, practical recommendations, and data-driven guidance for navigating the sports peak.

TIME TO WIN was built for moments like this – when the sports calendar is at its peak. Join now and compete for unique AC Milan experiences.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.