Press Releases

GO dynamite for diamonds in Play’n GO’s Shamrock Miner

Published

2 years ago

December 29, 2022

Zoltan Tundik

Reading Time: < 1 minute

Leap into Play’n GO’s Shamrock Miner and unearth a fortune with the Lucky Leprechaun, who trades gobs of gold for diamonds in this dynamite title.

Leap into Play’n GO’s Shamrock Miner and unearth a fortune with the Lucky Leprechaun, who trades gobs of gold for diamonds in this dynamite title.

In the fifth instalment of Play’n GO’s fan-favourite Leprechaun series, follow this gallivanting leprechaun through innovative features and find the jackpots that are hidden beneath the green hills that surround.

In Shamrock Miner, players will enjoy an immersive gameplay experience, gathering dynamite Scatters to blow their way through the Free Spins feature with up to 20 Free Spins and Lucky Lep Wilds.

Players can track their progress in this online slot by adding diamonds to a train of miners’ carts – every fourth diamond will re-trigger Free Spins, add Win Multipliers and expand the reel to a maximum of 5×7 upping the potential further!

European Gaming Congress 2024 (Warsaw, Poland)

Alongside our Leprechaun character, there is no shortage of explosive excitement as players blow up the grid for bigger reels and better wins!

Designed around the popular game mechanics of other great games, Shamrock Miner draws on an exciting storyline with a debaucherously red-bearded character, adding to Play’n GO’s leading collection of online leprechaun slots – including top titles like Leprechaun’s Vault, Leprechaun Goes Egypt, Leprechaun Goes to Hell and Leprechaun Goes Wild.

Head of Game Retention at Play’n GO, George Olekszy said:

“There is something really charming about our leprechaun titles. We love tying the features with lore. Everyone knows what awaits at the end of the rainbow, so it was fun to go underground for this one.

“This is a really fun game with entertainment in every spin.”

Creatopy

Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

Published

16 hours ago

June 24, 2025

GamingAmericas.com

industry-first:-dynamic,-‘live-data’-feature-in-ads-drives-up-to-20%-growth-in-first-time-depositors-for-igaming-customers

Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
Superbet is the latest company to adopt this new feature
Initial Live Data release also popular among travel, finance, retail and entertainment sectors
This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)

AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.

An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.

Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.

The new solution offers several key advantages for advertisers, including:

Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.

Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.

While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.

Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”

The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.

With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.

Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.

Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.

The post Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers appeared first on Gaming and Gambling Industry in the Americas.

Africa

pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association

Published

18 hours ago

June 24, 2025

George Miller

pawatech-strengthens-its-integrity-commitment-with-membership-of-the-international-betting-integrity-association

Reading Time: < 1 minute

Partnership with the leading global monitoring body reinforces pawaTech’s efforts to combat betting corruption

pawaTech, a leading sportsbook provider in Africa that licenses the betPawa brand, which is available in 17 African countries, has joined the International Betting Integrity Association (IBIA). The partnership will see betting integrity data from pawaTech’s sportsbook trading operations contribute to IBIA’s global monitoring and alert network, which tracks over $300 billion in annual betting turnover across more than 140 brands. The move reinforces pawaTech’s commitment to responsible betting, fraud prevention and safeguarding sports betting integrity across Africa.

Juri Sidorenko, CEO of pawaTech said: “Joining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa.”

Khalid Ali, CEO of IBIA, said: “We are thrilled to welcome pawaTech to IBIA. The company’s unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.

The post pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association appeared first on European Gaming Industry News.

Latest News

Highlights from the Essential EEGS Webinar on AMLA Reforms

Published

18 hours ago

June 24, 2025

George Miller

highlights-from-the-essential-eegs-webinar-on-amla-reforms

Reading Time: 2 minutes

Leading figures from the European gambling sector gathered for a high-level EEGS webinar focused on the EU’s new Anti-Money Laundering Authority (AMLA) and the far-reaching regulatory reforms under the new AML package.

Titled “Preparing for the AMLA Era – What Gambling Stakeholders Must Know About the New AML Package and Beyond in Times of Increased Enforcement”, the session was hosted by Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs at the European Gaming and Betting Association (EGBA).

Dr. Hartmann outlined the key elements of the new framework, including the creation of AMLA (expected to become operational in 2026), a shift from directives to directly applicable regulations, and the expansion of the list of obliged entities to include sectors such as crypto services and football clubs.

She also shared that since 2022, there has been a significant rise in AML audits across the sector. Specifically, in 2024, EGBA member operators underwent a total of 142 license audits, with 48 of those audits being anti-money laundering. She stressed that these numbers are expected to grow further as the importance of fighting money laundering continues to increase.

Participants explored practical challenges of implementation, particularly the impact of enhanced due diligence (EDD) requirements on customer retention and compliance burdens across jurisdictions.

“The AML reforms represent a major shift for both financial and non-financial sectors. Gambling operators must prepare now to adapt to the new EU-wide standards,” said Dr. Hartmann.

The event also emphasized the benefits of regulatory harmonization and provided actionable insights for operators facing growing enforcement across the EU. All attendees received a personalized certificate of participation, underscoring the importance of ongoing regulatory education.

This webinar is part of EGBA’s broader initiative to support the industry’s transition to the new AML framework ahead of the 10 July 2027 deadline.

If you missed the webinar, you can catch the full session here.

The post Highlights from the Essential EEGS Webinar on AMLA Reforms appeared first on European Gaming Industry News.