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INSPIRED KICKS-OFF THE HOLIDAY SEASON WITH THREE FESTIVE ONLINE & MOBILE SLOT GAMES
Inspired Entertainment, Inc. is pleased to announce the launch of its three festive games: Big Santa Fortune™, Santa LinKing™, and Santa’s Winning Wishlist™.
Combining the thrill of iGaming with the joyful spirit of the holiday season, all three games encompass rich, vibrant graphics and an array of mechanics and gameplay styles, to engage a multitude of players.
Inspired presents its magic three, offering players a fun and festive, best-in-snow slots experience:
Big Santa Fortune
Bringing players festive cheer is Big Santa Fortune, a Christmas-themed 5×3 reel, 10 win-line slot game, with an RTP of 94.8%. As a descendent of Big Fishing Fortune™, a top-performing Inspired game, Big Santa Fortune encompasses exciting mechanics that offer players big wins and a reely engaging experience, where any fin is possible!
Set in the depths of the ocean, three, four or five scatters in the base game trigger the Match 3 Game. Here players determine the value used on the bonus Big Sticky Fish by finding three matching fish symbols and enabling the game’s highly entertaining Big Santa Bonus.
During the bonus, players have unlimited Free Spins until Santa catches the Big Sticky Fish. Other fish values that are collected are also awarded to the player, offering good chances of catching big wins!
Santa LinKing
In full regal and festive glory, comes the launch of Santa LinKing, a 5×3 reel, 20 win-line slot game, with an RTP of 95%, from the iconic and highly popular Reel King™ brand.
Featuring a Santa version of the franchise’s highly popular protagonist, this latest Christmas installment will delight fans with its nostalgic appeal combined with its cutting-edge graphics. Its classic slot symbols and innovative bonus mechanics offer players a unique and entertaining iGaming experience.
Hear the “dings” and light up the reels to kick-start the Santa King Bonus, where players can gamble their prizes or be in with a chance to win up to a staggering 500X their bets. Landing six coins enters players into the Santa LinKing feature, for added fun and excitement. Packed with sticky coins, the feature presents players a chance for even more magical Christmas wins!
Santa’s Winning Wishlist
Getting players firmly in the mood for a traditional Christmas is Santa’s Winning Wishlist, a 5×3 reel, 20 win-line slot game, with an RTP of 95%. Set in the North Pole, the game’s snowy graphics and festive gameplay offers players potentially big wins and bags of festive fun!
Expanding Wilds appear in-game as the colorful Santa, and bonus symbols trigger the Santa’s Winning Wishlist Bonus with 10 Free Spins. A progressive Wishlist trail appears above the reels with multiple stages, collecting Santa symbols throughout. The aim is to advance along the trail for more spins and to knockout the lowest-paying symbols.
Claire Osborne, Vice President of Interactive at Inspired, said: “Inspired is thrilled to announce the launch of its three tree-mendous holiday-themed games to suit an array of players, from the regular bonus hit player to the classic slot lover. Each game adds more festive cheer and a depth of gameplay variety to our growing portfolio of seasonal content. Our festive collection also features top-performing titles including Santa King Megaways™; Merry Christmas Megaways™; Big Christmas Present™; Santa Stacked Free Spins™; Christmas Cash Pots™; Christmas Cash Spins™; Book of Christmas™ and Santa’s Free Spins™.
“With top brands, player-favorite mechanics and a plethora of themes to suit all, Inspired iGaming serves operators in all major jurisdictions, as the one-stop shop for premium slots content.”
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Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial Intelligence
Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage
Kambi, the home of premium sports betting solutions, and its global network of Turnkey Sportsbook partners have exceeded 100 million bets placed during the ongoing FIFA World Cup, with data showing the continued evolution of player betting preferences towards higher-margin products.
Data from Kambi’s global partner network shows the continued growth of player props and Bet Builder, reducing the dependency on traditional core markets to drive engagement and margin performance. This is illustrated by last week’s semi finals which had more than 700,000 unique combinations placed on each game.
The expanded tournament has delivered on the increased turnover potential that was anticipated, yet Kambi has also exceeded average turnover per match and seen an increase in average stake compared to 2022. Kambi’s geographically diversified partner network has driven betting volume across a wider range of markets and time zones, while diversifying risk and liabilities across its broad global partner base.
Key World Cup 2026 betting trends (versus 2022) across Kambi’s Turnkey Sportsbook include:
• Pre-match Bet Builder turnover up 3.6x
• Average pre-match Bet Builder selection size now 3.5 compared to 2.9
• Player shots on target is the top pre-match Bet Builder offer by turnover, generating 2x the turnover of match winner market
• Share of pre-match turnover from bets other than match winner up from 57% to 63%
• Live Bet Builder turnover up 10x
• Player shots on target is the most popular live bet, accounting for 15% of live turnover
Together, these trends underline the transition to more complex, higher-margin recreational play, helping Kambi sustain a strong tournament margin despite a competition in which the top four seeds reached the semi-finals and leading strikers frequently scored.
This shift has been facilitated by Kambi’s AI trading system, with the tournament becoming the first World Cup where bet offers across both pre-match and live were fully compiled and traded by Kambi’s proprietary algorithmic capability. This has supported greater efficiency and scalability while enabling a broader, deeper betting offer.
Combining advanced AI-driven technology with the vast data generated by its global network has enabled Kambi to deliver a wide range of product improvements, from expanded player props markets and increased Bet Builder combinability to reduced suspension times, lower live delays and enhanced uptime.
Werner Becher, CEO of Kambi, said: “Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation. This is the first World Cup fully traded by our AI-powered capabilities and we’ve seen the impact in stronger product performance, greater engagement with player props and Bet Builder, and a betting mix that continues to evolve beyond traditional markets. At a tournament where results have not always been favourable for some bookmakers, these advances have enabled us to continue performing strongly and delivering for partners.”
Kambi will publish its Q2 2026 Report on 22 July, when it will share further insights from the World Cup and provide additional detail on the performance of its sportsbook products during the tournament.
The 100 million bet milestone applies to Kambi’s Turnkey Sportsbook only and does not include the millions of bets driven by Kambi’s Odds Feed+ product.
The post Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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