Latest News
INSPIRED KICKS-OFF THE HOLIDAY SEASON WITH THREE FESTIVE ONLINE & MOBILE SLOT GAMES
Inspired Entertainment, Inc. is pleased to announce the launch of its three festive games: Big Santa Fortune™, Santa LinKing™, and Santa’s Winning Wishlist™.
Combining the thrill of iGaming with the joyful spirit of the holiday season, all three games encompass rich, vibrant graphics and an array of mechanics and gameplay styles, to engage a multitude of players.
Inspired presents its magic three, offering players a fun and festive, best-in-snow slots experience:
Big Santa Fortune
Bringing players festive cheer is Big Santa Fortune, a Christmas-themed 5×3 reel, 10 win-line slot game, with an RTP of 94.8%. As a descendent of Big Fishing Fortune™, a top-performing Inspired game, Big Santa Fortune encompasses exciting mechanics that offer players big wins and a reely engaging experience, where any fin is possible!
Set in the depths of the ocean, three, four or five scatters in the base game trigger the Match 3 Game. Here players determine the value used on the bonus Big Sticky Fish by finding three matching fish symbols and enabling the game’s highly entertaining Big Santa Bonus.
During the bonus, players have unlimited Free Spins until Santa catches the Big Sticky Fish. Other fish values that are collected are also awarded to the player, offering good chances of catching big wins!
Santa LinKing
In full regal and festive glory, comes the launch of Santa LinKing, a 5×3 reel, 20 win-line slot game, with an RTP of 95%, from the iconic and highly popular Reel King™ brand.
Featuring a Santa version of the franchise’s highly popular protagonist, this latest Christmas installment will delight fans with its nostalgic appeal combined with its cutting-edge graphics. Its classic slot symbols and innovative bonus mechanics offer players a unique and entertaining iGaming experience.
Hear the “dings” and light up the reels to kick-start the Santa King Bonus, where players can gamble their prizes or be in with a chance to win up to a staggering 500X their bets. Landing six coins enters players into the Santa LinKing feature, for added fun and excitement. Packed with sticky coins, the feature presents players a chance for even more magical Christmas wins!
Santa’s Winning Wishlist
Getting players firmly in the mood for a traditional Christmas is Santa’s Winning Wishlist, a 5×3 reel, 20 win-line slot game, with an RTP of 95%. Set in the North Pole, the game’s snowy graphics and festive gameplay offers players potentially big wins and bags of festive fun!
Expanding Wilds appear in-game as the colorful Santa, and bonus symbols trigger the Santa’s Winning Wishlist Bonus with 10 Free Spins. A progressive Wishlist trail appears above the reels with multiple stages, collecting Santa symbols throughout. The aim is to advance along the trail for more spins and to knockout the lowest-paying symbols.
Claire Osborne, Vice President of Interactive at Inspired, said: “Inspired is thrilled to announce the launch of its three tree-mendous holiday-themed games to suit an array of players, from the regular bonus hit player to the classic slot lover. Each game adds more festive cheer and a depth of gameplay variety to our growing portfolio of seasonal content. Our festive collection also features top-performing titles including Santa King Megaways™; Merry Christmas Megaways™; Big Christmas Present™; Santa Stacked Free Spins™; Christmas Cash Pots™; Christmas Cash Spins™; Book of Christmas™ and Santa’s Free Spins™.
“With top brands, player-favorite mechanics and a plethora of themes to suit all, Inspired iGaming serves operators in all major jurisdictions, as the one-stop shop for premium slots content.”
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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