Latest News
INSPIRED KICKS-OFF THE HOLIDAY SEASON WITH THREE FESTIVE ONLINE & MOBILE SLOT GAMES
Inspired Entertainment, Inc. is pleased to announce the launch of its three festive games: Big Santa Fortune™, Santa LinKing™, and Santa’s Winning Wishlist™.
Combining the thrill of iGaming with the joyful spirit of the holiday season, all three games encompass rich, vibrant graphics and an array of mechanics and gameplay styles, to engage a multitude of players.
Inspired presents its magic three, offering players a fun and festive, best-in-snow slots experience:
Big Santa Fortune
Bringing players festive cheer is Big Santa Fortune, a Christmas-themed 5×3 reel, 10 win-line slot game, with an RTP of 94.8%. As a descendent of Big Fishing Fortune™, a top-performing Inspired game, Big Santa Fortune encompasses exciting mechanics that offer players big wins and a reely engaging experience, where any fin is possible!
Set in the depths of the ocean, three, four or five scatters in the base game trigger the Match 3 Game. Here players determine the value used on the bonus Big Sticky Fish by finding three matching fish symbols and enabling the game’s highly entertaining Big Santa Bonus.
During the bonus, players have unlimited Free Spins until Santa catches the Big Sticky Fish. Other fish values that are collected are also awarded to the player, offering good chances of catching big wins!
Santa LinKing
In full regal and festive glory, comes the launch of Santa LinKing, a 5×3 reel, 20 win-line slot game, with an RTP of 95%, from the iconic and highly popular Reel King™ brand.
Featuring a Santa version of the franchise’s highly popular protagonist, this latest Christmas installment will delight fans with its nostalgic appeal combined with its cutting-edge graphics. Its classic slot symbols and innovative bonus mechanics offer players a unique and entertaining iGaming experience.
Hear the “dings” and light up the reels to kick-start the Santa King Bonus, where players can gamble their prizes or be in with a chance to win up to a staggering 500X their bets. Landing six coins enters players into the Santa LinKing feature, for added fun and excitement. Packed with sticky coins, the feature presents players a chance for even more magical Christmas wins!
Santa’s Winning Wishlist
Getting players firmly in the mood for a traditional Christmas is Santa’s Winning Wishlist, a 5×3 reel, 20 win-line slot game, with an RTP of 95%. Set in the North Pole, the game’s snowy graphics and festive gameplay offers players potentially big wins and bags of festive fun!
Expanding Wilds appear in-game as the colorful Santa, and bonus symbols trigger the Santa’s Winning Wishlist Bonus with 10 Free Spins. A progressive Wishlist trail appears above the reels with multiple stages, collecting Santa symbols throughout. The aim is to advance along the trail for more spins and to knockout the lowest-paying symbols.
Claire Osborne, Vice President of Interactive at Inspired, said: “Inspired is thrilled to announce the launch of its three tree-mendous holiday-themed games to suit an array of players, from the regular bonus hit player to the classic slot lover. Each game adds more festive cheer and a depth of gameplay variety to our growing portfolio of seasonal content. Our festive collection also features top-performing titles including Santa King Megaways™; Merry Christmas Megaways™; Big Christmas Present™; Santa Stacked Free Spins™; Christmas Cash Pots™; Christmas Cash Spins™; Book of Christmas™ and Santa’s Free Spins™.
“With top brands, player-favorite mechanics and a plethora of themes to suit all, Inspired iGaming serves operators in all major jurisdictions, as the one-stop shop for premium slots content.”
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Booming Games
Booming Games Introduces Instastrike, the Latest Diamond Hits Trio
- Featuring a 5×3 layout, the game presents a highest win potential of 12,500x
- Players can gather red, green, and blue diamonds to activate three bonus features.
Booming Games, a top supplier of high-quality gaming content, has officially released Diamond Hits Trio: Instastrike. The game features a 5×3 layout, incorporating cutting-edge elements and stunning diamond graphics that deliver a high-end experience for players.
The game presents a strong new Instastrike function, delivering immediate rewards of up to 1,200x. Instastrike symbols can emerge unexpectedly, creating a feeling of thrill. Additionally, players who gather red, green, or blue Diamonds will activate one of three new bonus features aimed at further improving the gameplay experience.
The three bonus elements, each aimed at maintaining the excitement, include enlarged reels, enhanced Instastrike payouts, and extra free spins. Participants have the ability to activate each of these bonuses separately or merge them for an enormous winning potential of up to 12,500x. Featuring various instant payout levels, the game is anticipated to attract a broad audience of players.
Craig Asling, Director of Games at Booming Games, said: “Diamond Hits Trio: Instastrike is the latest example of Booming Games’ commitment to delivering high-quality, innovative games that provide an ultimate experience for players. Fast-paced gameplay and massive win potential is the perfect combination for anyone seeking high-stakes thrills. Power up and strike it rich with Diamond Hits Trio: InstaStrike!”
The post Booming Games Introduces Instastrike, the Latest Diamond Hits Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It
Mobile ad fraud is a hidden drain on your app marketing spend. Traffy, a performance marketing agency specializing in mobile anti-fraud, shares strategies to safeguard your ad budget and maximize ROI.
Most advertisers don’t lose money because of weak creatives or poor funnels — they lose it because a significant portion of their in-app traffic is invalid from the very start.
The Scale of the Problem
In Q3 2025, mobile apps experienced approximately 33% IVT (Invalid Traffic), meaning roughly one-third of traffic was fraudulent or invalid. (Source: Pixalate — Q3 2025 Global Ad Fraud Benchmark Report).
These numbers aren’t just statistics — they reveal that a huge portion of advertising budgets is being spent not on real users, but on fake traffic, fabricated clicks, and bot-generated installs.
Depending on traffic sources and buying models, particularly in programmatic (DSP) environments, fraud levels can vary dramatically. In some cases, IVT may be as low as 5%, while in others it can exceed 50% where controls are weak. This means many advertisers are making campaign decisions based on data that was never real to begin with.
What IVT Really Means — And Why It’s Critical
IVT isn’t just “low-quality traffic.” It is traffic that can never convert into a real user or paying customer.
It includes:
- Bots and automated scripts
- Click farms and device emulators
- Hidden impressions and background clicks
- Fabricated installs and in-app events
When 33% of traffic is IVT, every third dollar spent is paying for actions that will never generate revenue. Multiple studies show IVT in mobile advertising frequently exceeds 20–30%, and can be even higher for certain platforms, GEOs, or traffic types. Fraud is not an edge case — it is a structural risk in in-app advertising.
Why Mobile Ad Fraud Is Getting Smarter
Despite widespread adoption of anti-fraud systems, techniques continue to evolve. Basic bot filtering is no longer enough. Common schemes include:
- Bot Installs & Bot Activity: Automated installs and simulated engagement mimicking real users.
- Click Injection / Click Hijacking: Apps intercept last clicks before installation and claim attribution.
- Click Spamming / Click Flooding: Mass fake clicks inflate activity signals and steal organic installs.
- Device Farms & Real Device Spoofing: Hundreds of devices generate fake installs and events, rotating identifiers.
- SDK Spoofing & Postback Fraud: Fake install or in-app event data sent directly to attribution systems.
- In-App Event Spoofing: Fabricated postbacks make reports appear normal, but no real users exist behind them.
How to Avoid Wasting Your In-App Budget
Fraud prevention is systematic verification and disciplined traffic management, not paranoia.
- Use an MMP With Advanced Anti-Fraud Protection
- Rely on trusted mobile measurement partners (Adjust, AppsFlyer).
- Enable built-in fraud detection — attribution without fraud protection is incomplete.
- Analyze CTIT (Click-to-Install Time)
- Extremely short CTIT → potential click injection
- Extremely long/uniform CTIT → potential click flooding
- Unnaturally consistent timing → possible automation
- Monitor CTCT (Click-to-Click Time)
- Short CTCT (<100 ms) detects script bots and click farms
- Check New Device Rate
- If 90%+ of devices are “new,” this indicates device farms resetting IDFA/GAID
- Track Assisted Installs
- High percentage of assists → organic hijacking (Click Flooding)
- Monitor Behavioral Anomalies
- Retention curves: bots may fabricate “perfect” retention
- Payments and cards: bots use virtual cards or $0 balances to bypass checks
- Key metrics: rebill rate, actual payment success
- Additional metrics: event depth, session duration, purchase timing, LTV distribution
- Work With Blacklists and Whitelists
- Build placement-level blacklists
- Identify reliable publishers via whitelists
- Audit sub-publishers continuously
- Remove suspicious sources early
- Check Infrastructure Signals
- Datacenter IPs (AWS, DigitalOcean, Hetzner) → block 100%
- Geo mismatch (click from India, install from US) → fraud
How to Win Against Fraud
With up to 33% of in-app traffic being invalid, advertisers aren’t just underperforming — they’re paying for illusions. Fraud can masquerade as growth, but the real advantage comes from knowing which traffic is real.
At Traffy, we specialize in mobile anti-fraud and help advertisers ensure every dollar reaches real users. A comprehensive fraud audit or traffic safeguard can protect ROI, reduce wasted spend, and provide predictable, scalable growth.
The post How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings
AI-driven customer support company Tugi Tark has revealed a collaboration with PEC.BET, a recently established sportsbook and online casino operator that offers players access to various bookmakers via a single account. The collaboration integrates Tugi Tark’s customer support system and iGaming-focused AI agents into PEC.BET’s player assistance operations as the operator launches in the market.
PEC.BET functions on a cutting-edge multi-bookmaker sportsbook system that embraces winners. Grounded in transparency and accessibility, PEC.BET recognized customer service infrastructure as a critical operational focus from the outset and chose Tugi Tark for this purpose to create its support system.
“As a new operator, it was important for us to put the right operational foundations in place from the beginning,” said a spokesperson PEC.BET. “Our multi-bookmaker model means we welcome winners, which shapes how we approach player relationships. Working with Tugi Tark allows us to support players efficiently while ensuring our internal team remains focused on more complex player matters and VIP care.”
Tugi Tark’s AI platform for customer service offers PEC.BET a unified space to oversee player assistance through various channels. AI agents help with initial resolutions, while more complicated issues are forwarded to support personnel. This method allows PEC.BET to uphold consistent service while adjusting to rising demand as the operator expands.
“PEC.BET is entering the market with a clear focus on transparency and accessibility for players,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide a support layer that can operate consistently from day one and scale alongside the platform as it grows.”
The post PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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