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LIGHTNING BOX™ TRAVELS INTO THE EYE OF THE STORM IN STELLAR CASH BLOWN AWAY™
Specialist slot provider Lightning Box, one of Light & Wonder’s in-house studios, has released STELLAR CASH BLOWN AWAY a slot which blends mechanics of an existing hit game, BLOWN AWAY and STELLAR CASH, which is a revamped version of the classic Stellar Jackpot franchise.
This 5×3 reel slot has symbols depicting swans, dinosaurs and monkeys that must form matching combinations across the title’s 25 paylines to award a win. Players are aided in creating these wins by STELLAR CASH BLOWN AWAY’s wild symbol which substitutes all other symbols in game except the scatters.
Additionally, reel five is home to the tornado symbol, once landed this removes the lowest paying symbol in game and awards a respin where the symbol can be landed again. This mechanic is further built upon in the free spins round which is awarded for landing at least three boat scatter symbols.
This awards 10 free spins where each tornado symbol removes the lowest paying symbol and has a chance of awarding an increasing multiplier up to 7x. Similar, to the base game, landing the tornado on spin 10 will award additional respins until no tornado symbols are landed.
The title is also home to the Stellar Cash bonus, unlocked for landing three spaceship symbols attached to any normal symbol in game. The player is transported to space to battle against enemy ships, with them choosing which spaceship to target, picking correctly awards a bounty prize and progresses the player to the next level with increased winning potential. However, choosing incorrectly will see the player lose one of three lives where the loss of all of these ends the bonus round. In the last level, spaceships will reveal Mini, Minor, Major or Grand jackpot prizes.
STELLAR CASH BLOWN AWAY will first launch in New Jersey exclusively via BetMGM and will be available to customers of Light & Wonder’s industry leading OPENGAMING™ platform alongside popular new titles such as CRYSTAL VAULT™ and BLOOD AND GOLD™.
Michael Maokhamphiou, Operations Manager at Lightning Box said: “Combining a hit game with a revamped bonus to create a new slot which benefits from the fan favourite mechanics found in both has produced a title like no other.”
“Players will be removing symbols and increasing multipliers that aid in awarded big wins and can then go on an epic space adventure battling enemy ships. This multi-faceted title has two distinct bonus rounds within it that provide endless entertainment, engagement and of course big win potential.”
Rob Procter, VP Game Development at Light & Wonder said: “Augmenting two mechanics to create a standalone hit that draws upon the innovative features found within each, has produced a slot that has appeal to new customers whilst providing a twist to existing fans of each franchise.”
“Additionally, the removal of low paying symbols in the Free Spins Round creates a crescendo of excitement during play, whereas the Stellar Cash bonus positions player interaction and choice at its core. There really is something for every type of player to enjoy within STELLAR CASH BLOWN AWAY.”
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Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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