Industry News
The rise and rise of NoLimit City – the iGaming industry’s bad boy slot developer
NoLimit City could have been just another slot developer, turning out a succession of games in line with the prevailing trends. But where would be the fun in that?
Unlike some other studios which boast that player satisfaction is at the heart of what they do, the team at NoLimit City believe in exceeding player expectations – and it definitely seems to be working. This is a developer that’s seemingly come out of nowhere to become a leading name in the world of online slots gaming – with a taste for the bizarre, the gruesome – and even, some might suggest, the downright distasteful.
Controversial themes
NoLimit City is responsible for creating some of the most controversial slots around, grounded in topics that include mental institutions, lobotomies, cannibalism and violent prisoners. As an example, Karen is a recurring character who made her first appearance in xWays Hoarder xSplit, set in a post-apocalyptic landscape. She cropped up again earlier this year in Karen Maneater – but this is no femme fatale we’re talking about! She’s keeping control of the dystopian world by resorting to cannibalism – descending into themes where most slots developers might be reluctant to tread.
Other popular games include Mental, Punk Toilet and Warrior Graveyard xNudge, all of which are decidedly left field. The developer’s latest release in September 2022 is The Border, which is based on uncomfortable themes of escape, control and aggressive authority. And let’s face it, that’s a far cry from fruit, bells and BAR symbols!
It hasn’t always been this way, although the developer has spent almost a decade steadily building up a reputation for high-quality slots. As recently as the summer of 2019 NoLimit City was launching Hot 4 Cash – a funky, fruity five-reel game with echoes of Starburst – but with an array of features that definitely made it worthy of closer attention. The studio was also responsible for Gaelic Gold and Mayan Magic Wildfire, both of which were medium-volatility slots offering 5 and 10 paylines respectively.
Then something seemed to change, as the games took a leap into previously uncharted territory. Tombstone RIP quickly became a player favourite, taking the typical western slot theme to a darker place. Big players wins are celebrated by a hangman preparing nooses, carefully testing them for weight, then hanging outlaws one by one – heady stuff indeed for modern-day gamers, who like to see a few lynchings and blood spatters served up with their slots action!
Innovative mechanics
Creating slots that appeal to a generation brought up on first-person shooters and horror-themed console games is one thing – delivering up the gaming mechanics that keep a slots fan spinning those reels is another matter. But once again, NoLimit City set out to be different. The team have been busy developing a number of exciting and highly volatile game features, making them incredibly appealing for risk takers and thrill seekers.
San Quentin xWays combines the menacing atmosphere of life in a high-security US male prison with huge winning potential. With help from the NoLimit xWays mechanic, the game offers a top payout of 150,000x, which is absolutely huge. And the potential rewards could be even better with the help of an introductory bonus from one of the newest UK slot sites.
This is a game that’s loved as much by the critics as it is by the players, as it was awarded 2021 Game of the Year status by BigWinBoard and Gaming Intelligence. Quite an achievement for a game featuring a bar of soap on the shower floor if the game doesn’t go your way!
Volatile gameplay and exciting features ensure a thrilling experience on the reels, so these are games with huge player appeal. NoLimit slot themes might be considered distasteful by some, but there’s an appreciative audience that seemingly can’t get enough of them – and that certainly hasn’t gone unnoticed by the big industry players.
NoLimit City is playing with the big boys
In June 2022, Gambling Insider reported that industry powerhouse Evolution Gaming Group has acquired NoLimit City for 340m euros. Coming hot on the heels of Evolution’s buyouts of NetEnt and Big Time Gaming, this only serves to prove just how desirable NoLimit City games have become. According to Evolution’s chairman, Jens von Bahr, they’d been keeping tabs on the creators of Tombstone RIP for some time and were extremely impressed by the new style of games being produced.
Over at iGB, Evolution’s CEO Martin Carlesund was citing the distinctive style of NoLimit City slots as being a major factor in the group’s recent acquisition. He believes that the combination of outstanding graphics, niche themes and innovative mechanics makes these games particularly attractive for advanced players.
That may be true, but by combining innovative slot mechanics with macabre and controversial themes that echo recent PC and console games, such as Silent Hill, it seems that NoLimit City has hit on a winning formula. These games aren’t just attracting experienced slots fans – they’re also drawing in a new audience looking for grittier and darker themes than most players are accustomed to. And NoLimit City seem more than happy to oblige!
And it could turn out to be an excellent long-term strategy too. Recent analysis into the appeal of horror games suggests that even though we’re momentarily scared, we’re drawn to keep returning again and again – which is surely the Holy Grail for any slots developer!
Clearly, Evolution feel that NoLimit City fills a gap in their portfolio, and since this is a major industry player committed to enabling cutting-edge gameplay, there’s no better endorsement. Meanwhile, NoLimit City warns us to expect ‘the unseen and the unexpected’. With upcoming titles including Kenneth Must Die and Dead Canary to look forward to, it’s clear that NoLimit City intends to keep on keeping on.
ANESAR
ANESAR Holds its 43rd Ordinary General Assembly
Reading Time: 2 minutes
The Spanish Association of Gaming and Recreational Hall Entrepreneurs (ANESAR) has held its 43rd Ordinary General Assembly this Tuesday, November 4, in the Carlos Ferret Salat room of CEOE, in Madrid, where it once again brought together a large representation of members, in a meeting marked by reflection, collaboration and the firm will to continue working with data, arguments and responsibility.
Following the institutional opening by Javier Calderón, Director of Companies and Organisations of CEOE, aspects of mandatory statutory compliance were addressed, such as the approval of minutes, the explanation and approval of accounts and budgets, or the approval of the Annual Report of Activities.
Next, José Vall presented the president’s report, in which he emphasised that, although political decisions are often difficult to understand, “our duty is to continue providing arguments and evidence to defend the sector with rigor, knowledge, and sound judgment.” In this regard, he stressed the need to anticipate events, prepare information and coordinate common messages that reinforce the image of a sector committed to legality, prevention and responsible gaming.
For his part, Juan Lacarra, technical general secretary of ANESAR, reviewed the main current issues from a regulatory and operational perspective, addressing relevant aspects such as sanctioning procedures, opening hours, biometrics and hiring difficulties.
During the Assembly, the “Key Data and Sector Dynamics” were also presented, highlighting that there are currently 3600 gaming arcades (more than 240 have closed in the last four years) and 30,060 slot machines. It was also specified that the average spend per visit is €16, that 85% of people are accompanied by family and friends, and that 60% are men around 30 years old. Regarding employment data, it was explained that the sector supports more than 47,000 jobs, including both direct and indirect workers, making it a significant driver of employment. The ANESAR Training Plan was also emphasised, with 8725 students and 16,539 formal enrollments (data as of October 15, 2025). Furthermore, it was noted that, with a real estate investment of €260 million, gaming arcades represent one of the largest private investments in the leisure sector. A sector that, as was recalled, collects more than 320 million euros in taxes annually, which benefit hundreds of thousands of people, as well as society as a whole.
The Assembly also included the participation of experts in politics and institutional relations, such as Jaime Criado, from the firm ACENTO, who provided insights into the current political situation and its potential impact on the sector. ANESAR Vice Presidents Enric Sanahuja, Raúl Rubio and Antonio Fornés also offered their perspectives on current issues affecting the sector. Finally, Ramón Cubián, Director General of Land and Delegate for Gaming Regulation and Management of the Community of Madrid, accompanied by Gracia Martín Duarte, Deputy Director of Gaming Management and Regulation, and their team, officially closed the 43rd ANESAR Assembly.
The post ANESAR Holds its 43rd Ordinary General Assembly appeared first on European Gaming Industry News.
CreedRoomz
CreedRoomz Launches New Game Show: Mr. First Live
Reading Time: < 1 minute
CreedRoomz, a leading provider of live casino content, has officially launched its new game show, Mr. First Live. This thrilling, fast-paced bouncing ball game show takes place in a vibrant, adventure-themed studio, blending the excitement of gumball machines with an innovative, endless-runner-style bonus game.
In the main game, players match numbers on up to eight game cards, which are randomly enhanced to one of three types: Normal, Safe or Risk. Players can also choose from three bonus ticket levels Sprint, Trailblaze and Marathon, each offering a different path to the bonus round and a bigger potential win. What truly sets this game apart is its unique bonus round, where players are launched into an exhilarating, interactive adventure, collecting coins to boost their prize with up to a 10,000x multiplier.
This launch is a significant milestone that validates the provider’s strategy to create a new generation of game shows. Mr. First Live is designed to not only captivate players but also serve as a powerful new tool for the partners to drive acquisition and retention in a competitive market.
The post CreedRoomz Launches New Game Show: Mr. First Live appeared first on European Gaming Industry News.
EU gambling policy
Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising
Reading Time: 2 minutes
Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.
Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.
Protecting young audiences
“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.
“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.
Aligning with European trends
PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.
“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.
Tighter ad rules and warning messages
The draft legislation further proposes:
-
A complete ban on online gambling advertising between 06:00 and 24:00
-
A ban on influencer and public-figure participation in gambling promotions
-
Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation
The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.
What comes next
The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.
The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.
The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.
-
Denmark6 days agoPeter & Sons Expands Its Danish Presence Through Partnership with Spillehallen
-
Baltics5 days agoDATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics
-
Latest News5 days agoReels.io Goes Live with Vegangster’s Next-Gen Video Discovery
-
Demi Gods VII Ultra Mode5 days agoSpinomenal presents: Demi Gods VII Ultra Mode
-
Latest News6 days agoDive for riches in Relax Gaming release Treasure Tumble Dream Drop
-
2025 Gaming in Germany Conference5 days agoEvaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference
-
Latest News5 days ago7StarsPartners Announces the Door to Dubai Promotion, Featuring a Grand Prize: A Luxury Apartment in Dubai
-
Compliance Updates5 days agoUKGC Suspends Operating Licence of VGC Leeds Limited



