Latest News
Play’n GO opens the gate for Bull in a Rodeo
Benny the Bull bucks back onto the scene in the sequel to Play’n GO’s Bull in a China Shop, this time causing chaos in Bull in a Rodeo.
Benny the Bull bucks back onto the scene in the sequel to Play’n GO’s Bull in a China Shop, this time causing chaos in Bull in a Rodeo.
Benny the Bull tramples into the ring as he tries his luck to escape the rodeo to freedom with his Bullish friends in tow.
Fans of Play’n GO’s 2021 release Bull in A China Shop will see that the features that play out on the reels in this game are determined by the mood of the bull: Happy, Proud or Angry. Features range from adding extra Wilds to the reels to additional symbols to help Benny and his friends escape the rodeo.
The Freedom Round is triggered by landing the Locked Gate Scatter Symbol and the Bull Scatter on the same spin, the Bull smashes the Gate and Wilds fill the reels. All of The Bull features in Freedom Spins play out exactly as they do in the Base Game, but at the end of each feature three additional Rodeo Bull Wilds are added to the reels.
There’s a good reason Benny has made a return; this game is full of fun and strong characters that the player can follow throughout the game with plenty to keep them on the edge of their seats.
Play’n GO has a vast collection of animal-themed titles from farmyard chaos like Animal Madness to deep-sea dives with Sea Hunter, and they continue to add variety in their very own menagerie.
Head of Games at Play’n GO, Charlotte Miliziano said,
“We’ve been looking to give Benny the Bull a new adventure since he caused mayhem in Bull in a China Shop.
“We pride ourselves on our characters and their development. What’s their next move? Have they made some new friends along the way? These characters provide humorous storylines that players can’t get enough off. I wonder what Benny’s next adventure might be…”
Powered by WPeMatico
Chanced.com
Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies
The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients
Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.
iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.
Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.
Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:
- Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
- Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
- Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”
Gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
Blockchain
Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements
Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences
Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.
“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”
“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”
Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.
Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.
Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.
Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.
Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.
The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.
-
Alonso Huiman7 days ago
Pragmatic Play Launches Live Casino Offer at Atlantic City
-
Balkans7 days ago
Amusnet Brings Top-Notch Entertainment to Belgrade Future Gaming 2024
-
Baltics7 days ago
BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION
-
Asia7 days ago
M88 Mansion presents 10th edition of IT’S THE SHIP, Asia’s largest festival at sea, in Korea
-
Africa7 days ago
SIS partners with Bitville Gaming to accelerate progress in Africa
-
Central Europe7 days ago
Amusnet Expands its Portfolio to Czech Republic with Tipsport
-
3 Oaks Gaming6 days ago
Why is LatAm such an important market for 3 Oaks Gaming?
-
4ThePlayer.com6 days ago
4ThePlayer Approved for License by Pennsylvania Gaming Control Board!