Rapidly expanding content provider announced its partnership with a licensed gaming manufacturer Light & Wonder.

Popular iGaming content provider BGaming has kicked off a new agreement with leading cross-platform global games company Light & Wonder by unveiling its games with Luckia.

The Spanish brand, which also operates in neighbouring Portugal, as well as Latin America and Africa, can now offer a wide variety of sought-after titles, including AZTEC CLUSTERS, BONANZA BILLION, and BURNING CHILLI X.

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BGaming’s agreement with Light & Wonder iGaming will greatly enhance its global distribution of immersive experiences tailored to new audiences with diverse gaming preferences.

The Luckia integration sets a benchmark for future deals in the coming months thanks to the Light & Wonder content marketplace.

Olga Levshina, CCO at BGaming, said: “Launching with Luckia thanks to Light & Wonder is an exciting milestone for BGaming as we continue to expand our reach around the world.

“This agreement not only allows us to showcase our games to new players, it also strengthens our presence across key international markets – with much more to follow.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We’re thrilled to welcome BGaming to Light & Wonder’s ever-expanding content marketplace. Known for its player-focused approach, BGaming delivers high-demand content that captivates audiences with inventive mechanics, engaging themes, and diverse genres. This agreement further strengthens our global portfolio, delivering even more exciting opportunities for operators and players in regulated markets worldwide.”

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Eloy Fernandez, Head of Product at Luckia, added: “We are pleased to welcome BGaming’s portfolio to Luckia and introduce its popular, high-quality games to our players. The collaboration undoubtedly allows us to elevate our gaming offering with titles that are both immersive and engaging, enhancing our position as a premier gaming destination.”

Altenar, a leading sports betting and iGaming software provider, has partnered with community chat provider The Watchers to offer social betting.

Through the partnership, Altenar will open the doors to a betting community for players. Whether it is sharing tips, comparing strategies or celebrating wins, social betting adds an extra element of interest to the gambling experience and presents a modern way to boost retention.

Altenar’s external integration with The Watchers allows a separate channel to be created for every event within the sportsbook and authenticated users can chat with each other within the event page. This function allows operators to use influencers to boost site traffic by sharing bets and insights in real time, with users able to copy their bets with one click.

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Users can be given the option to create avatars and share bets within the channel, while other players can click on the bet and have their betslips populated. An external back-office tool can be used to handle moderation and natural language recognition to ban words and expressions.

Operators can expect increased turnover due to bet prompts generated by other users while the biggest benefit is building a community of players which promotes brand loyalty.

This latest enhancement to Altenar’s best-in-class solutions demonstrates its ability to keep its partners at the forefront of the industry.