Latest News
Spinberry makes online debut on Pariplay’s Fusion™ platform with Drop the Wilds
NeoGames S.A (Nasdaq: NGMS) subsidiary Pariplay, the leading aggregator and content provider, has released Drop the Wilds, the first game produced by Ignite partner Spinberry, exclusively through its Fusion™ platform.
The debut online release from Spinberry, which boasts a proud history of land-based success in the UK and other markets, combines the world of bagatelle, pinball and slots to entertaining effect.
Packed with compelling features, the slot has a special Drop the Wilds feature whereby a Free Spins symbol that lands in view has a chance of activating the delivery mechanic. When the arrow lands in the green, the ball transitions around and down the table before landing on a specific number that represents a number of Wilds. Wilds randomly then transfer to the reels, wins are paid and then wilds lock in place for a free re-spin.
The game also has a Free Spins mode, with five awarded when three Free Spins symbols appear and the Drop the Wilds feature becomes active on each of those spins, meaning 10 spins of the reels in total. The game offers a Buy Feature tool that is available to players in certain markets.
A Bet Chance feature is also incorporated, which is activated when a player’s credit becomes less than the last spin stake amount.
Drop the Wilds is the first of six new games planned for release this year by Spinberry, who joined the Ignite programme earlier this year in order to create its content via Pariplay’s flexible turnkey development framework and distribute its games globally through the Fusion™ aggregation platform. The studio also has access to Pariplay’s suite of engagement tools that offer the opportunity to significantly enhance game performance.
Spinberry’s mission is to utilise its vast knowledge of the land-based sector to introduce a mix of proven concepts and innovation to online players, including immersive mechanics, constant base game engagement, and features such as Bet Chance and Feature Play Mode.
Ignite supports any coding language and allows for games to be built much quicker and with substantially lower costs, empowering game developers to reach global markets.
Callum Harris, Director of Partnerships at Pariplay, said: “Having welcomed Spinberry to the Ignite programme, we have seen first-hand how they operate and it’s no surprise to us that they have experienced such success in the land-based sector.
“To be able to exclusively launch their first-ever online slot – one of such high quality as Drop the Wilds – is a privilege. It’s a delight to be able to give studios like Spinberry a proven path to market and to support their continuing growth.”
Bill Zycinsky, Spinberry’s founder, said: “I am both thrilled and thankful to have our first online game launched and so well received. Pariplay has been a great partner and their support has been outstanding.
“With its bagatelle and classic pinball theme, Drop the Wilds has made a very strong impression with players. I have personally seen their excitement discovering all the action-packed features.
“My biggest thanks, however, go to all the people in our company. Without their hard word and dedication, Drop the Wilds would not have been the success it is.”
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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