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Spinberry makes online debut on Pariplay’s Fusion™ platform with Drop the Wilds
NeoGames S.A (Nasdaq: NGMS) subsidiary Pariplay, the leading aggregator and content provider, has released Drop the Wilds, the first game produced by Ignite partner Spinberry, exclusively through its Fusion™ platform.
The debut online release from Spinberry, which boasts a proud history of land-based success in the UK and other markets, combines the world of bagatelle, pinball and slots to entertaining effect.
Packed with compelling features, the slot has a special Drop the Wilds feature whereby a Free Spins symbol that lands in view has a chance of activating the delivery mechanic. When the arrow lands in the green, the ball transitions around and down the table before landing on a specific number that represents a number of Wilds. Wilds randomly then transfer to the reels, wins are paid and then wilds lock in place for a free re-spin.
The game also has a Free Spins mode, with five awarded when three Free Spins symbols appear and the Drop the Wilds feature becomes active on each of those spins, meaning 10 spins of the reels in total. The game offers a Buy Feature tool that is available to players in certain markets.
A Bet Chance feature is also incorporated, which is activated when a player’s credit becomes less than the last spin stake amount.
Drop the Wilds is the first of six new games planned for release this year by Spinberry, who joined the Ignite programme earlier this year in order to create its content via Pariplay’s flexible turnkey development framework and distribute its games globally through the Fusion™ aggregation platform. The studio also has access to Pariplay’s suite of engagement tools that offer the opportunity to significantly enhance game performance.
Spinberry’s mission is to utilise its vast knowledge of the land-based sector to introduce a mix of proven concepts and innovation to online players, including immersive mechanics, constant base game engagement, and features such as Bet Chance and Feature Play Mode.
Ignite supports any coding language and allows for games to be built much quicker and with substantially lower costs, empowering game developers to reach global markets.
Callum Harris, Director of Partnerships at Pariplay, said: “Having welcomed Spinberry to the Ignite programme, we have seen first-hand how they operate and it’s no surprise to us that they have experienced such success in the land-based sector.
“To be able to exclusively launch their first-ever online slot – one of such high quality as Drop the Wilds – is a privilege. It’s a delight to be able to give studios like Spinberry a proven path to market and to support their continuing growth.”
Bill Zycinsky, Spinberry’s founder, said: “I am both thrilled and thankful to have our first online game launched and so well received. Pariplay has been a great partner and their support has been outstanding.
“With its bagatelle and classic pinball theme, Drop the Wilds has made a very strong impression with players. I have personally seen their excitement discovering all the action-packed features.
“My biggest thanks, however, go to all the people in our company. Without their hard word and dedication, Drop the Wilds would not have been the success it is.”
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Big Daddy Gaming
Big Daddy Gaming® partners with Casimba Gaming to continue momentum
Pioneering slots studio Big Daddy Gaming® has announced a new partnership with Casimba Gaming, expanding the availability of its content across regulated European markets.
The agreement will see Casimba Gaming integrate a selection of Big Daddy Gaming’s debut slot titles, giving the operator early access to the studio’s growing portfolio as it continues to strengthen its regulated casino offering.
As part of the rollout, Casimba Gaming will onboard an initial batch of Big Daddy Gaming releases, designed to showcase the studio’s signature game DNA. The content blends familiar, high-performing mechanics with Big Daddy Gaming’s distinctive creative execution, guided by its core philosophy of Reel Fun. Real Value.
The partnership follows Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden, reinforcing the studio’s focus on regulated markets and compliant distribution from the outset.
Casimba Gaming operates across key European jurisdictions and is known for its focus on player experience within regulated environments. This latest deal provides Big Daddy Gaming with a strong operator partner as it continues to build momentum across Europe, while allowing Casimba Gaming to introduce a new studio portfolio at an early stage of its commercial journey.
Marking another milestone in Big Daddy Gaming’s rollout, the deal reflects the studio’s strategy of working closely with selected operators to establish sustainable, long-term partnerships.
Commenting on the deal, Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with Casimba Gaming is an important step for us as we continue to expand across regulated European markets. Their approach to player experience and compliance aligns well with how we build our games, and we’re delighted to see our titles launching with their brand.”
Lavina Karlsson, CCO, at Casimba Gaming added: “When looking for new studios, our focus is on content that feels engaging from the first spin and brings something fresh to our lobby. Big Daddy Gaming’s games have a clear sense of identity while remaining accessible, which we believe will resonate well with our players.”
The post Big Daddy Gaming® partners with Casimba Gaming to continue momentum appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino retention
ThrillTech Launches ThrillDrops™, the Industry’s First Jackpot CRM module
ThrillTech, the global leader in side-bet jackpots, today announced the launch of ThrillDrops
, a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots
, through behaviour-driven mystery cash rewards.
The new add-on extends ThrillTech’s core jackpot offering, ThrillPots
, by allowing operators to reward players automatically based on real behavioural metrics. The product can evaluate overall casino play or focus exclusively on jackpot-related behaviour, enabling operators to tailor rewards to the activity most relevant to their objectives.
Unlike traditional CRM and loyalty tools, which are typically built as generalised marketing stack, ThrillDrops was built specifically around jackpot mechanics and player psychology. By linking rewards directly to jackpot participation and engagement patterns, it creates a tighter feedback loop between play, anticipation, and reward.
ThrillTech CTO Peter Pares said: “Most CRM products treat jackpots like just another data point. Operators need integrated systems that amplify what already drives excitement. We built a retention engine around jackpots themselves, turning jackpot behaviour into real-time cash rewards that meaningfully improve engagement.”
The system supports configurable behavioural logic, allowing casinos to deploy mystery cash drops based on a wide range of metrics, including key behavioural signals, sustained jackpot engagement, or broader casino activity. Cash rewards are delivered automatically, without the need for static segments or manual campaign management.
Key capabilities include:
-
A CRM and retention engine built specifically to enhance jackpot engagement
-
Real-time, behaviour-based mystery cash rewards
-
Flexible evaluation of total casino play or jackpot-only activity
-
Seamless integration for existing ThrillPots
clients, no extra work required
By embedding retention logic directly into the ThrillPots
ecosystem, ThrillTech aims to help operators extract more long-term value from one of the casino floor’s most powerful engagement drivers.
The new module is available immediately and is designed to complement existing jackpot deployments without requiring operators to replace their current CRM infrastructure.
The post ThrillTech Launches ThrillDrops™, the Industry’s First Jackpot CRM module appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Cockroach Fortune
Cockroach Chaos Takes Center Stage as Endorphina Hits ICE Barcelona
Moving away from clean and predictable exhibition formats, Endorphina has designed an immersive booth that resembles a lived-in apartment taken over by cockroaches. The insects appear throughout the space – in the interior design, visual details, and creative Meet Us banners, where cockroaches crawl across the faces of Endorphina’s team members.
The concept reflects the spirit behind Cockroach Fortune and the brand’s approach to creative marketing: bold, playful, and impossible to ignore. Known for their resilience and ability to survive in any environment, cockroaches serve as a visual metaphor for standing out in a competitive iGaming landscape.
Visitors to the booth can expect interactive elements inspired by the game’s universe, unexpected details around every corner, and a layout designed to encourage relaxed, informal conversations rather than traditional stand meetings.
The post Cockroach Chaos Takes Center Stage as Endorphina Hits ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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