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Spinberry makes online debut on Pariplay’s Fusion™ platform with Drop the Wilds

Published

4 years ago

June 23, 2022

Reading Time: 2 minutes

NeoGames S.A (Nasdaq: NGMS) subsidiary Pariplay, the leading aggregator and content provider, has released Drop the Wilds, the first game produced by Ignite partner Spinberry, exclusively through its Fusion™ platform.

The debut online release from Spinberry, which boasts a proud history of land-based success in the UK and other markets, combines the world of bagatelle, pinball and slots to entertaining effect.

Packed with compelling features, the slot has a special Drop the Wilds feature whereby a Free Spins symbol that lands in view has a chance of activating the delivery mechanic. When the arrow lands in the green, the ball transitions around and down the table before landing on a specific number that represents a number of Wilds. Wilds randomly then transfer to the reels, wins are paid and then wilds lock in place for a free re-spin.

The game also has a Free Spins mode, with five awarded when three Free Spins symbols appear and the Drop the Wilds feature becomes active on each of those spins, meaning 10 spins of the reels in total. The game offers a Buy Feature tool that is available to players in certain markets.

A Bet Chance feature is also incorporated, which is activated when a player’s credit becomes less than the last spin stake amount.

Drop the Wilds is the first of six new games planned for release this year by Spinberry, who joined the Ignite programme earlier this year in order to create its content via Pariplay’s flexible turnkey development framework and distribute its games globally through the Fusion™ aggregation platform. The studio also has access to Pariplay’s suite of engagement tools that offer the opportunity to significantly enhance game performance.

Spinberry’s mission is to utilise its vast knowledge of the land-based sector to introduce a mix of proven concepts and innovation to online players, including immersive mechanics, constant base game engagement, and features such as Bet Chance and Feature Play Mode.

Ignite supports any coding language and allows for games to be built much quicker and with substantially lower costs, empowering game developers to reach global markets.

Callum Harris, Director of Partnerships at Pariplay, said: “Having welcomed Spinberry to the Ignite programme, we have seen first-hand how they operate and it’s no surprise to us that they have experienced such success in the land-based sector.

“To be able to exclusively launch their first-ever online slot – one of such high quality as Drop the Wilds – is a privilege. It’s a delight to be able to give studios like Spinberry a proven path to market and to support their continuing growth.”

Bill Zycinsky, Spinberry’s founder, said: “I am both thrilled and thankful to have our first online game launched and so well received. Pariplay has been a great partner and their support has been outstanding.

“With its bagatelle and classic pinball theme, Drop the Wilds has made a very strong impression with players. I have personally seen their excitement discovering all the action-packed features.

“My biggest thanks, however, go to all the people in our company. Without their hard word and dedication, Drop the Wilds would not have been the success it is.”

Affiliates

PartnerMatrix teams with Broadway Platform to roll out Agent System to PAM clients

Published

2 hours ago

June 29, 2026

Wladimir P.

partnermatrix-teams-with-broadway-platform-to-roll-out-agent-system-to-pam-clients

PartnerMatrix, part of the EveryMatrix Group, has signed an exclusive collaboration with Broadway Platform, a Player Account Management platform (PAM) developed by SPRIBE, to expand distribution of the PartnerMatrix Agent System. The agreement was announced Monday, June 29th, 2026, in Malta.

Under the deal, Broadway Platform will introduce the PartnerMatrix Agent System to its clients as a tool to manage and scale offline traffic operations alongside digital affiliate activity.

PartnerMatrix said the Agent System is designed to give operators visibility and control over agent performance, commission structures and player activity within a connected environment, supporting online and offline traffic management across multiple territories.

Vahe Khalatyan, Head of PartnerMatrix, said: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”

Giorgi Samkharadze, Director at Broadway Platform, said: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”

The post PartnerMatrix teams with Broadway Platform to roll out Agent System to PAM clients appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

Intelitics adds generative AI visual reporting tool for iGaming marketers

Published

2 hours ago

June 29, 2026

Wladimir P.

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Intelitics has launched Actionable Intelligence, a generative AI reporting feature designed to let iGaming and sports betting marketing teams create custom data visualisations on demand using plain-language questions.

The company said the tool builds on Intelitics’ existing reporting stack used to track partner performance, campaign ROI and acquisition metrics. Instead of commissioning a new report or writing code, users can query the same dataset and receive a chart or visualisation in response.

Use cases cited by Intelitics include comparing partner performance by traffic source, drilling into individual campaigns, and breaking down player value by acquisition channel. Intelitics said the feature interprets iGaming and affiliate marketing terms including partners, offers, traffic sources, player value, acquisition channels, GGR and NGR, without requiring users to translate requests into SQL.

“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”

On data governance, Intelitics said Actionable Intelligence runs within each customer’s Intelitics environment. The company stated that customer data is not pooled across accounts, shared with third parties, or used to train any model outside that environment, and that each visualisation is generated only from the customer’s own Intelitics data. The feature is available to Intelitics customers.

The post Intelitics adds generative AI visual reporting tool for iGaming marketers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Stake names UFC flyweight contender Tracy Cortez as global ambassador

Published

2 hours ago

June 29, 2026

Wladimir P.

stake-names-ufc-flyweight-contender-tracy-cortez-as-global-ambassador

Stake has appointed UFC women’s flyweight contender Tracy Cortez as a global ambassador, with the partnership set to begin in June 2026.

The company said the deal adds Cortez—currently ranked No. 8 at women’s flyweight—to its growing group of UFC athletes and ambassadors. Stake also listed Alex Pereira, Max Holloway, Merab Dvalishvili, Caio Borralho and Alexandre Pantoja among its current UFC ambassadors.

Cortez holds a 12-3 record, according to Stake, and rose through Dana White’s Contender Series in 2019. The company also referenced an 11-fight win streak during her career.

Akhil Sarin, Chief Marketing Officer at Stake, said: “Tracy Cortez is a phenomenal athlete, who we’re really excited to be partnering with in this new ambassadorial role. She has proven herself to be a real contender in the UFC flyweight division already, and as she comes into her prime, Stake is proud to support her journey.

“Tracy’s personality and competitive spirit is something which aligns with our values at Stake – she’s fun, the fans love her, and we’re looking forward to bringing a valuable partnership to MMA fans.”

Stake ambassador Tracy Cortez added: “Partnering with Stake feels like the perfect fit for this chapter of my career. This is a brand at the cutting edge of sports and entertainment, and they value the same grit and authenticity that I bring to every fight.

“I’m ready to engage with my supporters in a whole new way and take this journey to the next level together.”

The post Stake names UFC flyweight contender Tracy Cortez as global ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.