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Yggdrasil and AvatarUX team up for salivating new slot Lollipop™
Yggdrasil, the leading publisher of online gambling content, has partnered with AvatarUX for another tasty PopWins™ treat, Lollipop™!
Incorporating the hugely popular PopWins™ mechanic, every win sees a reel expand in height, with each winning symbol replaced by two more. Reels can expand up to five symbols tall in base play, and up to seven high during free spins. Each successful spin also sees an increasing multiplier awarded if an entire reel is unlocked, up to 6x for huge wins off a single bet.
Lollipop™ also contains an innovative feature, ScatterPops™ that offers not only guaranteed thrill and entertainment for the players, but also huge win potential for the lucky ones. The new feature is triggered during Free Spins when matching Scatters symbols can upgrade to a higher value, creating additional win potential.
This Scatter Rewards upgrade can lead to a chain reaction that can quickly turn multiple scatter upgrades up to 500x the bet size. This chain reaction is an element of the game that is sure to keep players on the edge of their seats.
Before the free spins mode, players are faced with the gamble wheel, where players have the option to gamble their free spins to potentially win more lives or taller reels.
AvatarUX’s thrilling PopWins™ mechanic has gained fans worldwide as it significantly increases the player experience with its fresh take on tumbling wins.
The game is the latest release from the slots studio, which has enjoyed significant growth with major highlights in its portfolio including CherryPop™, PopRocks™, and recent release PapayaPop™ through the YG Masters program.
The title is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.
Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “AvatarUX is another fantastic success story of the YG Masters initiative and we are very proud of the hugely innovative products their bring to market. The PopWins™ brand is recognised globally now and enjoyed immensely by players, and we look forward to another successful launch.”
Nicola Longmuir, Chief Executive Officer at AvatarUX, said: “Lollipop™ is an action-packed title that incorporates the hugely exciting PopWins™ mechanic as well as our brand new ScatterPops™ chain reaction.
“We continue to look to add innovative, exciting games and this tasty treat is another fantastic addition to our offering through the YG Masters program.”
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The post SlotMatrix bestows divine riches with Aphrodite’s Fortune appeared first on European Gaming Industry News.
Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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