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iSoftBet enters mystical realm in latest release The Magic Orb
iSoftBet, the leading online games supplier and content aggregator, invites players to try their luck and harness the power of mysterious gems in new release, The Magic Orb.
This 7×7, cluster-paying game features a host of exciting rewards waiting to be discovered, with a magical Orb placed in the centre of the grid ready to fire up on any spin, rewarding players with one of the four random mini modifiers or triggering one of the two bonus rounds.
The various modifiers that the Orb can trigger are: Transform, which changes one symbol type into another; Wild, which adds extra random Wilds to the layout; Multiplier, which boosts all wins on that spin; and Destruction, which shatters all but one type of pay symbol.
Payouts are formed by landing five or more matching symbols in a single cluster, with gold-backed gems being the most valuable of all, awarding impressive multipliers worth 500x the bet when 15 or more of the top-paying purple ones land in a winning combination.
The Hold & Win Respins bonus can be triggered by the Magic Orb, or by landing five or more Scatter symbols anywhere in view. Each time this is triggered, three initial respins are awarded, which will reset to three every time a new symbol lands.
During the Hold & Win feature, at least one of the Pot Prizes, worth 25x, 50x or 100x, is guaranteed to be triggered, while filling the entire grid will award the Mega Pot prize worth 250x the bet.
The Free Drops feature can be won by landing 3 Bonus Scatter symbols anywhere in view or as one of the orb awards. During Free Drops an unlimited multiplier is in play and will increase by x1 for every cascading drop, while the orb can also deliver one of the modifiers during the bonus round.
The Magic Orb marks the latest addition to iSoftBet’s extensive slot portfolio, headlined by leading Megaways™ and Hold & Win titles, such as recent release Gold Digger Megaways™ and the top performing Brilliant Diamonds: Hold & Win.
Mark Claxton, Head of Games at iSoftBet, said: “Following on from the glitz and glamour of our previous releases, The Magic Orb is a shining example of the innovative experiences that we at iSoftBet are known to produce.
“We are always searching for new ways to bring added value to our portfolio in order to fully engage our players, and by utilising an assortment of popular mechanics and features in this game, we feel we have definitely achieved that goal.”
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brand-ambassadors
BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup
The talkSPORT and TNT Sports presenter will front BOYLE Sports’ World Cup content and continue through the 2026/27 season.
BOYLE Sports has appointed talkSPORT and TNT Sports presenter Olivia Buzaglo as its new football ambassador, starting with the operator’s 2026 World Cup coverage. The announcement was made on June 4, 2026.
BOYLE Sports said Buzaglo will serve as its “face of football” across video and social channels, alongside hosting events tied to major football moments. The partnership is set to run through the 2026/27 season and beyond.
Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, added: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”
The post BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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