Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

Context Networks Inc., a programmatic advertising platform that leverages private blockchain technology to deliver advertising solutions for the gaming industry, has entered into an API Agreement with Aristocrat Technologies, a global leader in gaming technology, as part of Aristocrat’s Developer Partnership Program. This agreement will allow Context Networks to integrate its Contextual Promotions Media Network (CPMN) with Aristocrat’s future casino management system, Oasis 360 v15.3. The integration will enable operators to deliver personalized promotions across multiple platforms, including Aristocrat’s OneLink digital signage, LED table signs, and nCompass media displays.

As a Developer Partner, Context Networks will work with Aristocrat to ensure the CPMN is fully tested and compatible with Aristocrat’s systems. This testing process provides gaming operators the assurance that Context’s solution has been evaluated on Aristocrat’s platform, meeting the high standards required in the industry. The API integration will enable the development of apps that allow players to interact with gamified offers, redeem digital coupons, and share promotions via social media or messaging apps, elevating the joy and power of play to a new level.

“This API Agreement is an important first step toward a deeper relationship with Aristocrat. By becoming part of Aristocrat’s Developer Partnership Program, we ensure that our CPMN solution is ‘Context Ready’ for Oasis 360 v15.3 and beyond. This partnership will help gaming operators enhance player engagement and introduce new revenue opportunities, with the assurance that our solution has been tested and approved by a leading gaming technology provider,” said Matthew Olden, CEO of Context Networks.

The API Agreement focuses on Aristocrat’s upcoming Oasis 360 v15.3, currently under development. By leveraging Aristocrat’s future API capabilities, Context Networks’ CPMN will offer gaming operators a turnkey, cloud-hosted advertising solution that allows for dynamic, context-based promotions without additional hardware or software investments. This integration gives gaming operators an innovative tool to engage players and drive non-gaming revenue streams.

For players, the partnership brings the potential for a new layer of interaction and engagement. Gamified offers, delivered in real-time through the CPMN, will enhance the gaming experience by providing unique and dynamic promotions. Players can participate in personalized, interactive games linked to advertisements to win rewards from brands they know and love. With the ability to redeem offers at their convenience or share them via social media, the CPMN brings added value and excitement to every gaming session.

Aristocrat Technologies, a leading global provider of gaming solutions, has achieved a significant legal victory in Aristocrat’s case against Light & Wonder (L&W) concerning infringement of Aristocrat’s intellectual property, including misappropriation of Aristocrat’s trade secrets in connection with L&W’s Dragon Train game.

On September 23, 2024, Judge Gloria M. Navarro of the United States District Court for the District of Nevada issued a decision granting Aristocrat’s motion for a preliminary injunction on its trade secret claims against L&W. The court enjoined L&W from “any continued or planned sale, leasing, or other commercialization of Dragon Train”.

The court’s decision finds that Aristocrat is “extremely likely to succeed in demonstrating L&W misappropriated Aristocrat’s trade secrets in (L&W’s) development of Dragon Train”. The court recognized that, by misappropriating trade secrets relating to Aristocrat’s market-leading Dragon Link and Lightning Link games, L&W “was able to develop Dragon Train without investing the equivalent time and money”. In granting the preliminary injunction, the court noted “the public interest in protecting trade secrets and preventing competitors from receiving an unfair advantage”.

“We are extremely pleased with the court’s decision. This ruling underscores the value of our intellectual property and reaffirms our commitment to protecting the integrity of our business. We will continue to innovate and invest in cutting-edge solutions, knowing that the law protects our creative efforts,” said Matthew Primmer, Chief Product Officer of Aristocrat.

Aristocrat will continue pursuing its case against L&W in the US, and will seek all appropriate remedies to address the harm caused by L&W’s actions. Separately, earlier this year the Federal Court of Australia granted Aristocrat pre-suit discovery against L&W and Aristocrat continues to consider its legal options in Australia. The company also looks forward to moving ahead with its innovation-driven mission and continuing to deliver best-in-class products to its customers worldwide.