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Bragg’s New Studio Atomic Slot Lab Launches Debut Title Egyptian Magic
Inaugural release for Bragg’s Atomic Slot Lab studio focused on developing new generation of online casino games
Bragg Gaming Group has announced the launch in several European iGaming markets of Egyptian Magic, the debut title from Atomic Slot Lab, the Company’s new game development studio with a mission to deliver a superior and customized online gaming experience to European and North American markets. Egyptian Magic and all future titles from Atomic Slot Lab will be made available via the ORYX Hub distribution platform.
Atomic Slot Lab is the latest addition to Bragg’s growing portfolio of RMG brands which includes ORYX Gaming and Wild Streak Gaming. Atomic Slot Lab is overseen by U.S. slot content development industry veteran Doug Fallon, Bragg’s Group Director of Content and founder of Wild Streak Gaming.
The first title release from the studio, planned to roll out in the U.S. later this year, is set to be an instant classic featuring a proven theme with thrilling features such as instant cash wins and the Mini, Minor, Major or Grand jackpots.
Drawing on Mr. Fallon’s track record of success in developing player-popular slot games for the U.S. market, Atomic Slot Lab is focused on delivering the highest quality online games to slot players globally, inspired by the features, themes and mechanics of the best-loved games from casino floors across North America, combined with the best of online game mechanics and player trends. A brand-new generation of online casino games can be expected from Atomic Slot Lab, carefully calibrated to the specific tastes of online slot players in localized markets around the world but powered by pure Las Vegas energy.
Egyptian Magic is an eye-catching slot game with a Hold&Respin and Free Spins Bonus feature, as well as four jackpots. Its classic theme, elaborate visuals, captivating mechanics and an outstanding overall experience are all customized to player preferences in European and U.S. markets. For Europe, a 25-line game was developed with a higher average feature win with increased volatility, while for the U.S., a 50-line version was created where the frequency is higher and overall volatility is slightly lower.
Doug Fallon said: “Our first title, Egyptian Magic, from our newest game development studio, Atomic Slot Lab, demonstrates our strategic focus on developing high-quality content that is customized to meet the engaging entertainment features players in various iGaming markets favor. Through years of experience, we have learned what content players want and have tailored our math, features and themes to the preferences in specific markets.
“Atomic Slot Lab will draw on our knowledge of the U.S. market and coupled with Bragg’s experience in Europe, we will focus on delivering the highest quality online games to slot players globally. We are very excited to release Egyptian Magic, which was developed to appeal to a wide demographic of players as we introduce our online casino content on both sides of the Atlantic.”
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Playson, the accomplished digital entertainment supplier, has launched a selection of its Hold and Win games with UK operator Dazzletag Entertainment Ltd.
Dazzletag Entertainment owns and operates several online casino sites, including popular brands Casushi and Peachy Games, which continue to enjoy a strong growth trajectory.
Playson’s top-performing titles have gone live in the UK via Light & Wonder, including Supercharged Clovers: Hold and Win and 3 Pots Riches: Hold and Win.
The UK remains a key focus for Playson as it looks to further build its presence within one of the industry’s most recognised online gaming markets. The company’s recent tie-up with Light & Wonder provides a strong platform for future growth, with its games available on the supplier’s content marketplace that operators such as Dazzletag Entertainment are connected with.
Blanka Homor, Sales Director at Playson, said: “We are thrilled to make our debut with Dazzletag Entertainment, bringing engaging gaming experiences to even more players in the UK market.
“As the partnership progresses, we will seek to integrate more games across the operator’s brand to continue our commitment to providing the best content to players of all tastes.”
The post Playson goes live with Dazzletag Entertainment to extend UK presence appeared first on European Gaming Industry News.
Award-winning supplier already established as go-to B2B platform partner for some of Brazil’s biggest brands
WA.Technology, the award-winning B2B iGaming solutions provider and a trusted partner for Brazil’s top operators, will showcase its latest innovations designed for the Brazilian market at SBC Summit Rio 2025, Stand B290.
Already established as one of LatAm’s favourite B2B providers, WA.Technology is partnered with many of Brazil’s biggest brands, as well as being one of the first major suppliers to have received the necessary certifications to launch in Brazil at the start of 2025.
With a local team established on the ground in Brazil and an office in Recife, WA.Technology has used two decades of experience to develop its latest round of Brazil-focused products, set to be exhibited at Stand B290.
The company’s highlight launch of 2024 and 2025, Pick‘Em Player Props, has already proven to be a standout acquisition, engagement, and retention tool for Brazil-focused operators and will be key to any operator looking to make its mark on the market.
Combining Fantasy and Sports Betting, WA.Technology’s Pick‘Em Player Props gives players a chance to put their sporting knowledge to the test by predicting individual player performances – capturing the growing popularity of player props betting as well as the Brazilian love of soccer.
Taking second centre stage will be WA.Technology’s hugely popular WA.Lottery vertical. WA.Technology’s partners can now integrate the provider’s newly upgraded lottery product directly into their online casino or sportsbook via a seamless wallet integration.
Representing another high-performing acquisition tool for all partners, players can access more than 70 of the world’s biggest lottery formats, including weekly prizes of $100m across all LatAm and Brazilian draws.
Highly popular Lottery games from the USA, such as Powerball and Megamillions, are also available, with jackpots reaching in excess of $1bn.
Commenting on WA.Technology’s plans to become a true leader in Brazil’s regulated market, Phyllyp Sedicias, WA.Technology’s Country Director for Brazil, said: “We’re not just talking about Brazil – we’re invested in it. With local teams and offices across Brazil and LatAm, we understand the nuances of the market and what players want. Our Pick‘Em Player Props and upgraded WA.Lottery are designed to give our partners a competitive edge.
Visit us at Stand B290 to see how we can help you become a true market leader with our unmatched experience and expertise. We have incredibly exciting plans for this year – and we can promise that with a true reputation of excellence, we’re here to be the best.”
The post WA.Technology to showcase Brazil leadership credentials at SBC Summit Rio 2025 appeared first on Gaming and Gambling Industry in the Americas.
Blueprint Gaming
Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform
Blueprint Gaming, the leading UK slots developer and member of the Merkur Group, has doubled down on its Canadian footprint following a partnership with industry leading online casino and sports betting company, Rush Street Interactive, in Ontario.
The agreement will see a host of Blueprint’s top performing games made available to a new wave of slot enthusiasts, including its Megaways
offering featuring Napoleon Megaways and Majestic Fury Megaways, as well as the company’s renowned branded library offering the likes of Rick and Morty: Strike Back and The Lost Boys.
Founded in 2012, RSI has become a market leader in online casinos and sportsbooks across the Americas and is set to have its expansive portfolio of slots elevated by Blueprint’s engaging titles featuring sought after mechanics.
The agreement underlines Blueprint’s ever-expanding global footprint and aligns with its strategic roadmap for Canada where its games continue to resonate with players across the country.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “The popularity of Blueprint slots continues to grow across Canada and the Americas, and so we are delighted to go live with an industry renowned operator in the region.
“This exciting deal pays further testament to how our games can resonate with players in multiple markets worldwide and we look forward to seeing the response from BetRivers players.”
Richard Schwartz, CEO for Rush Street Interactive, said: “Blueprint Gaming boasts a growing collection of exciting titles, and we are thrilled to be working with them to bring these games to our BetRivers players in Ontario.
“We are happy to partner with Blueprint Gaming and look forward to watching this collaboration flourish.”
The post Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform appeared first on Gaming and Gambling Industry in the Americas.
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