Latest News
Bragg’s New Studio Atomic Slot Lab Launches Debut Title Egyptian Magic
Inaugural release for Bragg’s Atomic Slot Lab studio focused on developing new generation of online casino games
Bragg Gaming Group has announced the launch in several European iGaming markets of Egyptian Magic, the debut title from Atomic Slot Lab, the Company’s new game development studio with a mission to deliver a superior and customized online gaming experience to European and North American markets. Egyptian Magic and all future titles from Atomic Slot Lab will be made available via the ORYX Hub distribution platform.
Atomic Slot Lab is the latest addition to Bragg’s growing portfolio of RMG brands which includes ORYX Gaming and Wild Streak Gaming. Atomic Slot Lab is overseen by U.S. slot content development industry veteran Doug Fallon, Bragg’s Group Director of Content and founder of Wild Streak Gaming.
The first title release from the studio, planned to roll out in the U.S. later this year, is set to be an instant classic featuring a proven theme with thrilling features such as instant cash wins and the Mini, Minor, Major or Grand jackpots.
Drawing on Mr. Fallon’s track record of success in developing player-popular slot games for the U.S. market, Atomic Slot Lab is focused on delivering the highest quality online games to slot players globally, inspired by the features, themes and mechanics of the best-loved games from casino floors across North America, combined with the best of online game mechanics and player trends. A brand-new generation of online casino games can be expected from Atomic Slot Lab, carefully calibrated to the specific tastes of online slot players in localized markets around the world but powered by pure Las Vegas energy.
Egyptian Magic is an eye-catching slot game with a Hold&Respin and Free Spins Bonus feature, as well as four jackpots. Its classic theme, elaborate visuals, captivating mechanics and an outstanding overall experience are all customized to player preferences in European and U.S. markets. For Europe, a 25-line game was developed with a higher average feature win with increased volatility, while for the U.S., a 50-line version was created where the frequency is higher and overall volatility is slightly lower.
Doug Fallon said: “Our first title, Egyptian Magic, from our newest game development studio, Atomic Slot Lab, demonstrates our strategic focus on developing high-quality content that is customized to meet the engaging entertainment features players in various iGaming markets favor. Through years of experience, we have learned what content players want and have tailored our math, features and themes to the preferences in specific markets.
“Atomic Slot Lab will draw on our knowledge of the U.S. market and coupled with Bragg’s experience in Europe, we will focus on delivering the highest quality online games to slot players globally. We are very excited to release Egyptian Magic, which was developed to appeal to a wide demographic of players as we introduce our online casino content on both sides of the Atlantic.”
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GAMSTOP reports surge in self-exclusion amongst under-25s
- 31% increase in 16-24-olds registering with national online self-exclusion scheme
- GAMSTOP heat map reveals UK postcodes with highest percentages of registration
GAMSTOP, the national self-exclusion scheme for online gambling, has reported a 31% year-on-year increase in under-25s registering with the service in the second half of 2024.
Consumers aged 16-24 now account for nearly one in four (24%) of new GAMSTOP registrants, a significant trend in a record year for the self-exclusion service, which featured major global sporting events including the Euros and the Olympics.
With a 14% year-on-year increase, the second half of 2024 saw record volumes, as well as bucking the usual trend of higher registrations in the first half of the year.
In total, 532,484 people have registered with GAMSTOP between its launch in April 2018 and December 31st, 2024, which equates to over 1% of the adult UK population.
GAMSTOP has for the first time analysed detailed data to provide a regional breakdown of registration, which will help local authorities to target their services. The postcode area with the highest proportion of GAMSTOP registrants is Hull (HU), equating to 1.5% of the local population, followed by Teesside (TS) and Sunderland (SR) on 1.4%, with Doncaster and Blackpool also in the top five for self-exclusions.
In the second half of 2024, nearly half of GAMSTOP registrants (48%) signed up for a five-year exclusion – the longest timeframe available. Consumers can also choose to self-exclude for shorter periods of six months or one year.
Last month, GAMSTOP introduced a new ‘5 years with auto-renewal’ exclusion, for vulnerable consumers looking to extend their exclusion from gambling websites and apps. The new 5 -year auto-renewal option was developed in direct response to feedback from users.
Fiona Palmer, CEO of GAMSTOP, said: “The increase in the number of under-25s registering for GAMSTOP has become an accelerating trend, with a 31% year-on-year increase in the second half of 2024, following a 12% increase in the first half of the year. There is a clear need for targeted education and support aimed at this group which is why we continue to put so much emphasis on collaborating with Ygam and Gamcare reaching out to students. We go to where they are to ensure they are aware of tools, such as self-exclusion, which can help to prevent gambling harm.
GAMSTOP allows vulnerable consumers to take a break from gambling and we want to raise awareness of the service amongst those who need it most. Our detailed regional data has highlighted the postcodes where self-exclusion has been most widely adopted, and we hope this will help local authorities and other bodies to target appropriate support in the areas where the need is greatest”.
The post GAMSTOP reports surge in self-exclusion amongst under-25s appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025
Soft2Bet, the leading provider of turnkey solutions to iGaming operators worldwide, is delighted to announce it has won three major awards at the Global Gaming Awards EMEA 2025.
The announcement came on the first day of the ICE Barcelona event and is testament to Soft2Bet’s commitment to innovation, excellence and leadership in the iGaming industry.
The award categories included:
- “Executive of the Year” for Uri Poliavich, Founder and CEO of Soft2Bet
- “Platform Provider of the Year” for Soft2Bet’s turnkey platform
- “Product Launch of the Year” for Soft2Bet’s unique gamification solution MEGA
The wins recognise Soft2Bet’s position as a major force in the iGaming industry and highlight its leadership in turnkey solutions and groundbreaking innovations such as Motivational Engineering Gaming Application (MEGA), which has redefined the player experience through gamification, content and engagement.
Soft2Bet cements industry leadership
Soft2Bet continues to set the bar for the online gaming industry and its cutting-edge platform that offers an extensive range of services to operators and their players. Recognised for its seamless integration, robust scalability and the flexibility it provides to deliver highly-localised solutions, the group’s platform has gone from strength to strength over the past 12 months with launches in major markets such as Romania, Italy, Sweden, Greece, Ontario (Canada) and Mexico. Its adaptable infrastructure delivers full turnkey solutions that enable operators to provide unique experiences to their players that are supported by a powerful technology platform that brings scale and liquidity across multiple regions and verticals, making it the preferred choice for top-tier gaming brands.In addition to its platform, Soft2Bet’s MEGA has strengthened its reputation as a game-changer. Our cutting-edge casino gamification solution drives player engagement and sustainable revenues for Soft2Bet’s B2B partners. Winning three Global Gaming EMEA Awards is further recognition of the power of gamification and Soft2Bet’s solutions which play a major role in operators committing to partnering with a platform that drives innovation, growth while bringing the best user experience to life for their players.
The post Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025 appeared first on European Gaming Industry News.
Latest News
BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE
BETBY, a premium supplier of innovative sportsbook solutions, has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.
With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities.
Unlike many suppliers that limit their Betting Tips to major leagues, BETBY can provide insights for all lower tier leagues across the covered sports. This enables operators to activate specific, niche leagues on demand according to their preferences, showcasing BETBY’s commitment to adaptability and client satisfaction by granting access to localized content.
For the first time, the Betting Tips API is also integrated into BETBY’s proprietary esports feed, BETBY Games, providing data-driven tips that enhance the gaming experience.
Moreover, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish. This multilingual support ensures higher accessibility and usability for a broad range of both operators and end-users.
“This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector,” said Danil Emelyanov, Head of BETBY’s AI Labs. “It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”
The post BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE appeared first on European Gaming Industry News.
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