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Yggdrasil and Peter & Sons enter the world of the demons in Xibalba
Yggdrasil, the leading worldwide publisher of online gambling content, and Peter & Sons have unlocked the doors to the underworld in latest release Xibalba.
As the 12 demon lords of Xibalba gather, brave adventurers are greeted with an initial 5×3 reel set, with the height expanding with every winning spin. Each successful spin also increases a win multiplier by 1x, with winning combinations being removed in the classic ‘cascading’ style slot.
Wilds can also grow during the game, with them not being removed by cascades, but ensuring every symbol added to the reel above it is also a wild.
When two scatter symbols land on a single spin, the Gigantor feature is triggered. This sees a respin occur, with reels in which scatters have landed spinning in sync while displaying supersized symbols of up to 3×3 in size for massive wins.
Three or more scatters will see 15 free spins awarded, with an unlimited multiplier during cascades, without resetting every spin for huge win potential as the multiplier builds.
In certain jurisdictions, players can also buy free spins for a shortcut into extra win potential.
Xibalba is the newest slot from Peter & Sons to join the YG Masters portfolio, following Monster Blox Gigablox™. Xibalba is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.
Stuart McCarthy, Head of Product and Programs at Yggdrasil, said: “Xibalba marks another fantastic addition to our portfolio by Peter & Sons. With increasing ways to win, cascading symbols and a lucrative bonus round, it yet again highlights the strength of the studio as a member of the YG Masters program.
Yann Bautista, Business Development Manager at Peter & Sons, said: “We continue to churn out exciting new hits as part of the YG Masters initiative and Xibalba is one of our most exciting yet.
“Uniting our unique art style with huge win potential and a dynamic reel set, we’re extremely pleased to release this game across Yggdrasil’s network and look forward to seeing how our fans react.”
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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments
Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has let its creative juices flow with its brand new title, Doomsday Rampage. As doomsday descends to plunge the world into chaos, players must navigate their way through a ruined city in search of three missing power clamps that hold the key to humanity’s last hope. Doomsday Rampage is a 5-reel, 1-row video slot featuring a three-level multiplier wheel with multipliers up to x100.
Spinomenal has released its tropical-themed game Majestic Lemur as part of its Wildlife series. The 5×3 reel frame is set against a picturesque beach backdrop, with clear blue waters, palm trees, wooden huts, and distant misty mountains. A light-hearted tropical soundtrack gives the game an exotic feel as players hunt for payouts.
Relax Gaming is pulling off the ultimate heist for cash in its heart-racing new release Cash in Transit. This highly volatile 5×4 slot sees players join a cunning gang of thieves in the City of London, attempting to commit the ultimate crime and get away with prizes worth up to 10,000x. The action begins when three or more Bonus Symbols land, unlocking the game’s Bonus Reels.
Evoplay has launched Lava Burst, a high-volatility slot packed with exciting features to boost player engagement. Played on a 4×3 grid, the game’s core mechanics are the Bonus Game and Ultra Bonus Game. Both begin with three spins, and each new symbol that lands reset the counter. The round continues until all 12 positions are filled or no spins remain.
Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.
BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot. Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action. Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin.
Yugo Workshop is back with another thrilling slot release! Wild Island marks the studio’s third launch this year under the Million Stars Partner Program, following the successful debuts of Thorfinn’s Journey and Vault Rush. This latest title delivers a paradise setting with a fiery twist, packed with high-energy gameplay, immersive visuals, and fiery features. As players spin the reels of this high-volatility 5×3 video slot with 20 paylines, they’ll uncover the island’s hidden dangers and lucrative rewards, all leading to an explosive finale when the volcano awakens.
Inspired Entertainment, Inc., is delighted to announce the launches of Piggy Winner™ and Gold Mine Fortune™ in the United Kingdom, Gibraltar and Malta iGaming jurisdictions. Piggy Winner™ is a fun, pig-themed slot game that builds on the success of Inspired’s ever popular Golden Winner™, combining the playful visuals of two popular slots, Big Piggy Bank™ and Prize Piggy Win & Spin™, into a vibrant slot experience. Gold Mine Fortune™ is a gold miner-themed slot game inviting players on a high-stakes mining adventure with its ‘three bags’ mechanic, represented above the reels by the red Wild, golden Prize Pot, and blue Multiplier minecarts.
Play’n GO reintroduce their iconic explorer in Rich Wilde and the Tome of Dead, a grid slot where forbidden knowledge, ancient deities, and raw chaos collide. Rich Wilde returns to face his most perilous discovery yet. Uncovering a cursed tome deep within the sands of myth, Wilde inadvertently releases Ammit – the Devourer of the Dead. This 5×5 cascading grid slot challenges players to manipulate arcane power to seal the beast away.
Stakelogic is proud to unveil its latest game release, Wild Canyon. This high-volatility adventure takes players to the rugged landscape of the Wild West, where an outlaw Chameleon rules the reels with attitude and generous payouts. In this 40-payline slot, players encounter a colour-shifting Chameleon outlaw who struts above the reels, blending in with the desert dusk.
Red Rake Gaming introduces Sugar Burst, a thrilling 6×6 video slot that turns every spin into a true celebration of flavours, colours, and rewards. This new release takes players to a world filled with candy, cakes, and waffles, where every spin can trigger a delicious avalanche of wins. With its Xtreme Cascading system, all matching symbols disappear after a winning combination, creating new cascades and even more chances to win.
Players can charge into action and lock in mighty wins in Blazin’ Buffalo Extreme Hold & Win, the latest slot from in-demand studio, Rival. This game is all about explosive action, with players caught up in a stampede across an arid frontier where they join the magnificent beasts to chase down blazin’ wins. They are helped along the way by different Wilds, a Hold & Win feature, Jackpots and the chance to win up to 20,000x the bet.
Get ready to experience a carnival colour in Supa Crew – the dazzling new addition to the Elysium Studios – Driven by Swintt line-up that sees players team up with a dynamic group of graffiti artists to grab their spray cans and paint the town any shade they please! Set in a fantasy kingdom filled with mushrooms, cats and other cute creatures, Supa Crew is a five-reel, 10-payline slot where wins are paid for adjacent matching symbols regardless of the reels they appear on.
Blueprint Gaming™ is ready to treat players to another thrilling underwater adventure via its latest release, Fishin’ Frenzy Even Bigger Fish 2™, where new and improved collect modifiers, free spins and the Rapid Fire Jackpots™ system boost chances of fishtastic returns. The 6×4, 4,096 way-to-win slot sees the collect modifiers more than double from the series’ predecessor, with Bait ‘N’ Catch, Win Stepper, Catch Match and Super Catch offering an array of features including increased cash symbols, wilds, multipliers and free spins.
Playson takes to the heavens in its latest release King of the Sky: Hit the Bonus™, where an exciting series-first sees the title’s Eagle’s Bonus awarding wins via both paylines and bonus symbols. A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.
Inspired Entertainment, Inc. is excited to announce the release of Gate of Horus™, now available to the UK LBO, B3 market. From the creators of the popular Rise of Samurai slot™, Inspired’s Bell-Fruit Games studio presents Gate of Horus a captivating new Egyptian-themed slot. Packed with engaging features, players can enjoy an expanding symbol that unlocks additional win lines, Free Spins, a dynamic dual-wheel gamble, and Fortune Spins for even greater opportunities to win.
The post Week 17/2025 slot games releases appeared first on European Gaming Industry News.
New ultra-slick interface brings mobile-first, immersive play with seamless multi-camera views, stat tracking, multi-tabling and social features
LuckyStreak, the Riga-based live games provider, has launched its new Mobile Live European Roulette game, delivering a stunning player experience with sleek mobile-first interface, smooth gameplay and a host of powerful new features.
Following the recent upgrades to its Blackjack and Baccarat offerings, the relaunch of this mobile-friendly format cements LuckyStreak’s position at the forefront of live casino innovation. The new Mobile Live European Roulette has been specifically designed for mobile gaming – playable in both portrait and landscape orientations with a bold interface.
New features include a streamlined UI and thumb-friendly controls for quick chip selection, bet placement and game interaction. Players can toggle easily between classic and racecourse betting layouts, track hot and cold numbers, review winning stats and save their favourite bets for speedy reuse.
A refined automatic camera system ensures players never miss a moment of action, smoothly transitioning between views to give a clear view of the entire game. Players can also customise their table presence with a fun selection of avatars and dive into the social element with in-game chat, emojis and a fully-integrated jackpot tournaments tool.
LuckyStreak’s new Mobile Live European Roulette game is now in-play and available to all operators and players. This launch demonstrates LuckyStreak’s ability to keep pace with some of the industry’s most popular live dealer suppliers and adapt to ever-evolving technological advancements.
Erez Cywier, CTO and co-founder at LuckyStreak, said: “This version of our Mobile Live European Roulette reflects everything we’ve learned from past relaunches and customer feedback. The new interface is sleek, intuitive, and designed for seamless play—without compromising the features our players love.
“We’re not trying to shout louder than the competition — we are proving that we belong in the top tier. With Mobile Live Roulette, we’ve once again delivered a product that not only matches, but in many ways surpasses, the best in the market in terms of usability.”
The post LuckyStreak unveils optimised Mobile Live European Roulette appeared first on European Gaming Industry News.
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