Latest News
Blueprint goes flaming wild with 7’s Deluxe: Fortune Spins
Blueprint Gaming’s first release of 2022, 7’s Deluxe: Fortune Spins, builds on the success of a classic with the introduction of a proven feature to deliver an exciting new gameplay.
The addition of the popular Fortune Spins feature ensures the game’s longevity continues with its loyal following and marks the latest iteration of the much-loved Reel Time Gaming (RTG) title that Blueprint successfully adapted from retail to online.
Fortune Spins, first made popular in Blueprint’s hit slot Luck O’ The Irish, allows players to experience the 7’s Deluxe gameplay across four reel sets simultaneously when activated at 20x bet.
As with the original release, the Flaming 7’s Wild symbol substitutes for the classic 7’s, awarding extra wins. It becomes even more powerful during Fortune Spins, with Flaming 7’s not only wild for every symbol but also transfers in any direction between all four windows.
The title exemplifies Blueprint’s expertise in building successful game families around popular themes that delivers consistent engagement for operators. By adapting and adding new features to proven brands, these titles become appealing to existing players, as well as attract the interests of a new generation of customers.
Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “There’s always a sense of intrigue among the online casino community when a new instalment of popular game brand is released. With 7’s Deluxe: Fortune Spins, we’re confident they will enjoy another exciting edition of the classic-themed slot.
“The original is a well-loved game and by introducing a quad-reel format to the gameplay through Fortune Spins, it opens up the possibility of appealing to even more players. The way in which Flaming 7s can be transferable is sure to keep users on the edge of their seat during every spin of the four reel sets.”
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Fanatics Sportsbook
Fanatics Sportsbook Cheers on Justin Thomas in his Home State of Kentucky
Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the most popular golfers in the world.
“I am excited to be the first official partner of the Fanatics Sportsbook,” said Justin Thomas. “Whether it’s football, basketball or golf, I’m a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”
As an Official Sports Betting Partner of Fanatics Sportsbook, Thomas will highlight new product enhancements, create social content and engage with the Fanatics community over the course of the next year.
“Justin Thomas is one of the biggest names in golf and an amazing ambassador for the game,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. “With him coming home to Kentucky to try to win his third PGA Championship, the Fanatics family couldn’t be more excited to partner with him.”
The Justin Thomas signing comes on the heels of new enhancements to golf offerings at Fanatics Sportsbook. The Fanatics Sportsbook is available on iOS and Android and makes being a fan easy with fast signup, easy betting, and transparent withdrawals. The new golf features at the Fanatics Sportsbook include:
Data Visualization: Fanatics Sportsbook now offers an enhanced live event center with shot-by-shot data, leaderboard tracking and course maps directly in the app.
Odds Factory: Fanatics Sportsbook has fully integrated Odds Factory from Banach Technology to enhance our golf offerings, which means more betting markets, improved uptime and faster settlement speeds.
Coming Soon: Customers will be able to stream select Par 3 holes in the app.
Fanatics Sportsbook will also have a special FanCash for Birdies offer for golf customers this weekend. To earn FanCash, customers will simply need to opt in and place a qualifying wager on any golfer to win this weekend’s championship outright. Those customers will earn FanCash for every birdie the golfer they bet on to win records in Round 1.
Latest News
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
Joint clients will utilize Enteractive’s one-to-one channel to boost player retention, help identify problematic gambling issues, and add a personal touch to marketing as part of Optimove’s Customer-Led Marketing Platform’s Multichannel Marketing Hub
Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the leading CRM Marketing platform for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push. Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy; and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
The post Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform appeared first on European Gaming Industry News.
Latest News
Infingame appoints Ernest Lewicki as new Head of Sales to spearhead global expansion
Infingame, a fast-growing iGaming aggregator, has announced the appointment of Ernest Lewicki as Head of Sales in a significant step to support the company’s global expansion strategy.
Lewicki arrives at Infingame with significant sales leadership and business development experience within the iGaming and Adtech industries, previously heading roles at BETEGY and DATA.BET.
In his new role, Lewicki will be responsible for developing Infingame’s strategic sales plans and expanding the company’s global client base.
His focus will be on leveraging Infingame’s robust product offering to meet the evolving needs of operators and game studios, as well as fostering partnerships that advance the company’s mission to deliver exceptional value and customer service.
Operating within the iGaming space since 2015, Infingame and its content aggregation platform boasts over 12,000 games including slots, live casino games and crash games from renowned industry providers via a single API integration.
Securing Lewicki’s signature underlines Infingame’s intent of becoming a leading aggregator, as the company continues its rapid expansion which has already seen it establish strong presence across Latin America and Europe, with plans to enter Africa upon the horizon.
Ernest Lewicki, Head of Sales at Infingame, said: “I am excited to step into the role of Head of Sales at Infingame. In particular, I am looking forward to leveraging my experience to further strengthen our market position and build lasting relationships with our partners.
“Our goal is to set new standards in the iGaming industry through continuous innovation and client-focused solutions.”
The post Infingame appoints Ernest Lewicki as new Head of Sales to spearhead global expansion appeared first on European Gaming Industry News.
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