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The goddess Inari casts her spell in Play’n GO’s latest release, Tale of Kyubiko
The goddess Inari casts her spell in Play’n GO’s latest release, Tale of Kyubiko.
A mischievous spirit appears to late-night travellers, leading them to its lair. But who is this wily creature? She goes by the name Inari, a shapeshifting goddess who can take on the form of both a human and a fox. Follow her, and you may be partial to a share of her treasures.
This game is designed beautifully. From the art style to the way the characters move on the reels. The background scenery and Inari transform and evolve before the player as winnings are accumulated for immersive and dynamic gameplay.
The concept takes inspiration from Japanese folklore; the deity Inari is said to symbolise prosperity and worldly success in some Asian cultures. Player’s will associate Inari taking on her fox form as being a good omen.
Inari’s Fortune, more commonly known as the nudge feature, may trigger when the Stacked Wild has partially landed on any reels. If the Stacked Wild covers the reel, Inari’s Fortune will nudge the Stacked Wild to land fully on the reel.
When the Stacked Wild lands and a winning combination is formed, this triggers Inari’s Dance – known as the Travelling Wild. The Multiplier increases and the Stacked Wild travels to the next reel where an automatic spin is triggered. This cycle is repeated until no more wins are formed after the re-spin. The next round starts when the player hits Re-spin and the Multiplier resets.
Head of Games, Charlotte Miliziano, said:
“Tale of Kyubiko is a fabulous example of high entertainment value. There is a rich narrative that carries throughout gameplay; our clear focus on storytelling and creating the visuals to complement can be seen through Inari – players can physically see her shapeshift into her human form as they play. It’s very cool.”
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Better Collective
Network Gaming partners with Better Collective to launch pioneering gaming ecosystem
Network Gaming and BolaVIP launch groundbreaking mobile gaming platform, Ligavip, for Brazilian sports fans
Network Gaming, the next-generation sports games studio, has announced the launch of its mobile-first gaming platform in partnership with Bolavip, one of Brazil’s largest sports media brands and part of the global sports media group Better Collective.
This launch marks a bold step into new territory for Network Gaming — entering the Brazilian market for the first time, and doing so on a mainstream stage that reaches millions of passionate fans. The collaboration sets the scene for a new category of mobile sports games, built for mass appeal and designed to deepen engagement across Bolavip’s vast audience.
Timed to coincide with the start of the main football championship in Brazil, the debut of the Ligavip platform delivered standout early results, including a 15% conversion rate from unique visitors to registered users in its opening weekend.
Unlike traditional models, Ligavip is not tethered to betting. Instead, it opens up an innovative source of new revenues for Better Collective by offering free-to-play games powered by branded prizes, such as shopping vouchers from one of the country’s top sports retailers, awarded to the best performers in Ligavip challenges. Players can compete for rewards, challenge their friends for bragging rights, and monitor their performance on live leaderboards in a community-first environment.
“We’re stepping onto a new stage — launching in Brazil, partnering with one of the most influential sports media groups in the world, certainly in terms of incoming traffic to its assets, and thereby pushing our platform into the mainstream,” said Harry Collins, CEO of Network Gaming. “This is a defining moment for us. It’s not just about great gameplay; it’s about creating sustainable entertainment ecosystems built around loyalty, fun, and fan connection.”
The launch also signals a new phase of development for Network Gaming’s broader platform ambitions. With Ligavip, the company will now be building out advanced meta mechanics — systems layered on top of gameplay such as daily rewards, progression loops, and upgrades — designed to boost long-term retention. Combined with powerful social features like leaderboards, invite-a-friend mechanics, and community leagues, these systems turn simple games into sticky, social experiences.
Tomás Vaz de Carvalho, COO South America at Better Collective, said: “We’re thrilled to be working with Network Gaming to bring a new kind of interactive sports experience to Brazil. This is about engaging fans in a fresh, rewarding way — and opening up new commercial avenues that align with global digital trends. Gaming is now a key pillar in many media strategies, and this partnership puts us right at the forefront.”
As traditional media looks for new ways to engage and monetise its audience, initiatives like Ligavip are becoming a strategic pillar. (The New York Times now generates more revenue from its games portfolio than its core news content.) This collaboration allows Better Collective and Network Gaming to stay ahead of the curve — creating experiences that are fun, valuable, and aligned with global digital entertainment trends.
The post Network Gaming partners with Better Collective to launch pioneering gaming ecosystem appeared first on Gaming and Gambling Industry in the Americas.
ELA Games, a pioneering iGaming software development studio, officially announces Marharyta Yerina’s appointment as Managing Director. This strategic leadership recruitment marks a crucial shift for the company as it seeks to expand on its rapid growth and become a global presence in the industry.
Marharyta brings over 12 years of experience as a senior finance and business strategy leader in multiple industries. Her strong financial management and operations foundation have allowed her to lead global finance and iGaming companies and drive profitability while optimising efficiency.
She’s spent the last six years in the online gaming industry and has played a crucial role in developing and leading high-performing teams. As an established leader, she is responsible for the formulation and execution of strategic processes that encourage financial growth.
Marharyta commented on her new role, “Joining ELA Games, a rapidly growing and dynamic company in iGaming, is an exciting prospect for me as I anticipate having a key role in its development. I look forward to using my expertise and knowledge to help make meaningful operational changes to see the company realise its potential and maintain its positive growth trajectory.”
ELA Games’ appointment of Marharyta Yerina as Managing Director highlights the company’s forward-thinking and proactive approach as it expands. With this crucial leadership move, the studio is primed to solidify its status as a premier software supplier in the iGaming industry.
The post Marharyta Yerina, Experienced Strategic Leader, Joins ELA Games as Managing Director appeared first on European Gaming Industry News.
Boomerang is a contender for Sportsbook Operator of the Year and Bonus Offer of the Year
Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.
Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.
The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.
Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.
The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.
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