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Here are this weeks latest slots releases compiled by European Gaming

BGaming gets in the festive spirit with a Christmas take on its acclaimed casual hit, Aviamasters, with Aviamasters X-Mas. Santa and his sleigh replace the plane from the original title, with players watching as he flies through the air, collecting festive multipliers before hopefully landing on an ice floe to collect his prizes.

Stakelogic is spreading festive cheer this December with the release of Big Sugar Bonanza Xmas, a delicious sequel of the candy-coated hit, Big Sugar Bonanza. Launching on 1st December 2025, the new game transforms the Fluffkins’ sugary kingdom into a winter wonderland of treats and turbo-charged multipliers.

Million Games is bringing festive mayhem to the iGaming world with the launch of Rudolph’s Gone Rogue, a fast-paced Christmas slot where Santa’s most famous reindeer takes centre stage in a runaway holiday adventure. In this 5×3, 20-payline slot, Rudolph bolts into the night sky, dragging the rest of the herd with him and leaving a trail of chaos in his wake.

Spinomenal has unwrapped its new title Majestic Santa, signalling the start of the festive season. Spinomenal’s festive-inspired treat is a 5×3 slot that is bursting with Christmas imagery including red stockings, gingerbread men, and glistening golden bells.

Evoplay has launched Mega Greatest Catch: Blue Marlin, bringing the fearless fisherman Harry back to sea for his most exciting adventure yet. The latest instalment transports players to bright turquoise waters, where random scatters can trigger free spins, wilds appear unexpectedly, and the scatter respin feature offers a welcome second chance to enter the round.

Looking to unwrap longer sessions, stronger engagement and bigger revenues this Christmas? ICONIC21, in-demand iGaming content provider, just launched Sweet Royale Xmas ahead of the holiday season. Sweet Royale is one of the provider’s most popular slots to date and now returns in a Christmas edition decked with boughs of candy to allow operators to leverage the rise in slotting activity during the festive period.

Meet Nolimit City’s latest Crazy Ex-Girlfriend…the kind ex who would “accidentally” like your 2014 selfie at 3am and has a little voodoo doll named after you. Crazy Ex-Girlfriend has mapped out your every move and runs through a 2-4-4-4-4-2 layout across 6 reels.

It’s the most magical time of the year, but don’t expect a peaceful Christmas with the release of Realistic Games’ latest blockbuster slot, Wreckmas. The new 5×3, feature-packed slot brings toppled trees, tangled tinsel and chaotic carols to a family Christmas, along with the chance to hit a 5,000x max win.

Players can jingle their way to jackpot joy in Christmas MegapotsTM from Big Time Gaming. This festive slot brings Big Time Gaming’s legendary Megapots mechanic to life with seasonal sparkle, giving players the chance to unwrap Mini, Midi or Mega Jackpots with each spin.

Players are being commanded to raise the sails and brace themselves for a high seas adventure like no other in Captain WinBreaker, the latest swashbuckling slot from Northern Lights Gaming. This pirate-themed slot sees players take the helm of a ship bound for treasures and untold riches.

Amusnet has released 20 Burning Hot Buy Bonus, a sizzling twist on the classic fruit slot. Set across 5 reels and 3 lines, this game combines familiar symbols with modern mechanics for fast-paced spins, vibrant visuals and nonstop excitement.

SlotMatrix is embracing the holiday season with Santa’s Golden Christmas, a sparkling new slot packed with festive cheer, golden prizes, and heart-warming holiday magic. Set in a winter wonderland, the game brings players closer to the jolly gift-giver.

Inspired Entertainment, Inc. is thrilled to announce the exclusive launch of its brand-new, bespoke slot game, Spin O’Reely Grand Chance, in collaboration with long time partners bet365. Expanding bet365’s popular exclusive Irish-themed Spin O’Reely game series, the game will initially be available to players in the UK, Ontario, and New Jersey, with more markets to follow soon.

Play’n GO pits sun god Ra against serpent deity Apophis in Ra’s Reckoning, a mythic grid slot inspired by the celestial battles of ancient Egypt. Ra’s Reckoning brings players face to face with an age-old mythic struggle – the eternal duel between light and chaos. 

Playson has unleashed a whirlwind of excitement with Tornado Power: Hold and Win, introducing a new Tornado Feature and enhanced payouts. The 3×4, 10 payline slot features immersive visuals with old-school charm, as the untamed gameplay is further enhanced by a new Tornado Feature

ELA Games announces the release of its latest title, Joker Jam, a bold visual addition to the studio’s growing portfolio of strategic yet aesthetic games. Set under the neon glow of a vibrant city, Joker Jam reimagines the classic Vegas aesthetic into a thrilling experience.

Just Slots has announced the exclusive launch of its newest title, Dynamo’s Show, available on Gamdom and Stake. A full network release will follow on 11 December 2025. This vibrant new slot transforms the classic Hold & Collect experience into a full theatrical performance

Spinomenal is celebrating  the holiday season by inviting players for a festive journey with The North Star Express – Hold & Hit 3×3. Unfolding against a wintry backdrop, North Star Express arrives to present a fun, festive adventure as players race through snowy forests.

Belatra Games, the specialist online slots developer, has rolled out the red carpet to the Frozen Barrel Tavern to celebrate the festive season. Players are warmly welcomed into a cosy winter tavern that radiates holiday cheer and buzzes with Christmas chatter.

The post Week 49/2025 slot games releases appeared first on European Gaming Industry News.

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Company reveals a substantial rise in player value after casinos add sports betting

DATA.BET, a leading sportsbook solution supplier, reports notable performance improvements among casino operators that introduced sports betting through the company’s plug-and-play integration.

According to internal statistics across multiple clients, adding a betting vertical resulted in players who use both casino and sports betting, generating up to a 4x increase in player lifetime value (LTV) compared to their previous casino-only behavior, while the same betting-active segment delivered an average 12% additional revenue without additional player acquisition. Operators also recorded higher retention and engagement levels, with every second casino player placing at least one sports bet after the sportsbook launch.

The clients have noticed these results after integrating a Single Page Application (iFrame), which takes around one week. While DATA.BET manages all betting-related operations and configurations — both at launch and ongoing — casino operators instantly gain access to a full suite of sports, esports, and virtual sports events, allowing them to focus on marketing and player acquisition. To enhance flexibility and engagement, the iFrame supports full customization: from color themes and layouts to dynamic banners, promo blocks, configurable bonuses, and margin/odds control.

The company designed the SEO-friendly solution to ensure that search engine crawlers can easily read and index the content, thereby improving discoverability, page load times, and the overall quality of metadata, which contributes to higher SEO rankings and better visibility in organic search results.

Yurii Berest, CEO of DATA.BET, commented: “For many casinos, betting is more than diversification – it helps operators to maximize the potential of their existing audience and improve the efficiency of traffic monetization. As the average stake in sports is traditionally higher than in slots, operators experience instant revenue growth while retaining and extending player lifetime value. It is a powerful model of sustainable growth that helps to boost not only the current player base but also attract new audience”.

As the market continues shifting toward universal gambling ecosystems, DATA.BET’s solution demonstrates that sports betting drives measurable financial impact for casino operators, turning existing audiences into long-term revenue drivers.

The post DATA.BET Boosts Casino Performance appeared first on European Gaming Industry News.

The strategic partnership between Boomerang Partners and AC Milan serves as a good example of effective collaboration between a rapidly growing iGaming brand and one of the world’s most famous football clubs. This partnership will continue within the framework of a new concept, ‘Time to Win’.

What is the ‘Time to Win’ concept

The “Time to Win” concept reflects the essence of both parties. The iGaming industry is characterized by high competition, just like top-level football. AC Milan is the most successful Italian Club at an international level. Boomerang Partners, in turn, aims to become the world’s best sports-focused affiliate program. The company fights for the best product, the best conditions for clients and partners.

Boomerang Partners x AC Milan Hub

At the beginning of 2026, within the ‘Time to Win’ concept, Boomerang Partners will launch the AC Milan hub, a unique web platform aimed at the company’s affiliate partners and users of products from its client portfolio. It will become a must-visit website for many reasons. The site will feature information about:

• Joint projects and collaborations between the parties;
• ‘Money-can’t-buy-experiences’ involving visits to AC Milan-related facilities (such as the iconic San Siro Stadium and Mondo Milan Museum);
• Opportunities to get tickets to AC Milan home matches;
• Promotions tied to the Club’s top matches
• Opportunities to meet AC Milan Legends at various events;
• Special gifts from the Club, including jerseys with autographs

And if a site visitor is a player, they can follow a direct link to the Boomerang-bet website (the flagship project from Boomerang Partners’ client portfolio) and register.

David Monk, Director of Partnerships at AC Milan, commented: “We are delighted to join forces with Boomerang for the launch of Time to Win, an opportunity to bring the AC Milan experience even closer to fans who embody our Rossoneri passion.”

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, added: “The Time to Win concept reflects the confidence and ambition both sides bring to this partnership.

This season, we’re not just focused on achieving great results in our own fields.

We’re also fully committed to supporting each other every step of the way.”

The first year of partnership

In their first year together, Boomerang Partners and AC Milan created many key moments. Boomerang launched over five co-branded campaigns and produced more than 200 AC Milan-branded creatives. The company’s inaugural affiliate traffic tournament, the Golden Boomerang Awards 2025 ceremony, took place at San Siro Stadium and became the top-performing activation, with 80+ million impressions from co-branded content.

Fan engagement was also high – 500+ participants joined contests, and the overall reach exceeded 40 million. Boomerang Partners organized three branded merchandise giveaways, received 300+ media mentions, and recorded a 15%+ growth in organic branded search. There were 7+ PR and influencer collaborations and around 15 joint events during the year.

Importantly, 80% of participants in Boomerang’s sports initiatives said that VIP experiences – including fully sponsored trips, accommodation, and visits to AC Milan’s home matches – increased their trust in the brand and sense of engagement.

Sports traffic across Boomerang Partners’ affiliate network grew by 194%, interest in sports topics by 81%, and brand loyalty by 23%. Sportsbook GGR rose 62.87% YoY, and affiliate sign-ups increased by 58% YoY.

The media effect was also notable: 30+ exclusive campaigns, 1,000+ media mentions with a reach of 320+ million, and 1+ million views of AC Milan-related content on Boomerang’s platforms.

The partnership brought strong visibility. The Golden Boomerang Awards 2025 ceremony featured AC Milan Legend Andrea Pirlo. Over 200 affiliate partners attended AC Milan matches, including the derby with FC Internazionale, and 500+ merchandise items were given away.

Boomerang Partners received three major awards during the first year:

• ‘Rising Star in Sports Betting’ (Operator) – SBC Awards 2024
• ‘Best Player Engagement’ – SiGMA Europe Awards 2024
• ‘Unique Gaming Company of the Year’ – International Gaming Awards 2025

A few months into the second year, Boomerang added two more awards:

• ‘Social Media Campaign of the Year’ – SBC Awards 2025
• ‘Rising Star in Sports Betting’ (Operator) – SBC Awards 2025

What’s next

Boomerang Partners and AC Milan have big plans for the future. The partners set the highest goals for themselves and are ready to help each other achieve them.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.