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Yggdrasil and TrueLab launch danger-filled quest in latest YG Masters title Siren Song
Yggdrasil, the leading worldwide publisher of online gambling content, is inviting the most daring and desperate sailors to the cold depths of the ocean to encounter mythical creatures in the latest YG Masters slot, Siren Song, in partnership with True Lab.
Siren Song offers up to x30,000 maximum win, exclusive features of players’ choice, and spellbinding visuals. Gamers are given the option of the three Free Spins with varied volatility. Emerald Free Spins make the Sticky Skull Wilds hold their positions until the end of the bonus. Silver Free Spins place four to twenty Fish symbols on the reels, multiplying winnings by the number of the landed fishes.
If Crimson Free Spins have been selected, the Key symbols appear on reels 1, 3 and 5. The Pick&Click bonus is then granted, with the number of Picks equal to the count of the Keys. The Keys are used to unlock the treasure chests filled with trophies, including more Keys, a prize multiplier and free bets. The Steering Wheel of Fortune is waiting at the end of any of the Free Spins, with random prizes up to a x10 multiplier.
The 25 paylines slot allows wins on every spin, when at least three of the seven regular symbols are lined up. The Bonus Buy is available in certain jurisdictions, providing instant access to the unique game features.
The title is the fifth project to be launched by True Lab through the YG Masters program, following popular games Viking Runes, Victoria Wild, seasonal Christmas Tree, and Crazy Mix, all with top-quality graphics.
The game is developed through Yggdrasil’s state-of-the-art GATI technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “Siren Song is yet another ingenious addition to our YG Masters portfolio with an exciting theme and design true to our roots.
“With its cascading wins, player’s choice of respin features and varying prizes, it adds a fantastic new dynamic to the collection.”
Kate Nastyushkina, Chief Marketing Officer at True Lab, said: “We’re thrilled to release Siren Song, our latest hit through the YG Masters program.
“With staggering win potential, triggerable features on every spin and an enveloping theme, this is a title that will appeal to all slot lovers looking for a captivating experience.”
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Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jelli Express
ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS
Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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