Nordic gaming operator Paf is taking another decisive step toward responsible gambling by lowering its mandatory annual loss limit for all customers from €16,000 to €15,000. The move is part of a long-term strategy focused on sustainability, player protection, and ethical revenue growth.

With this latest reduction, Paf has now cut its original loss limit—first introduced in 2018 at €30,000—by 50%. The mandatory cap applies across all gaming categories and to every platform operated by the company.

“We are extremely proud that through concrete actions and long-term investments in responsible gaming, we have now halved the first loss limit we introduced in 2018,” said Christer Fahlstedt, CEO of Paf. “It clearly demonstrates that we are serious about our ambition to be a sustainable entertainment company.”

Long-term ambition: €8,000 annual loss limit

The new €15,000 threshold represents another step toward Paf’s previously stated long-term goal of lowering the annual loss limit to €8,000 per player.

“We have been transparent about our ambition to lead the development toward a healthier gaming market,” Fahlstedt added. “Unlike many operators, we are prepared to say no to revenue that comes from unsustainable gaming. However, this transition must happen gradually to ensure long-term stability in a highly competitive market.”

High-intensity player segments phased out

As part of the reduction, Paf will continue to reshape its customer segmentation model. Revenue from the so-called orange segment—players with annual losses between €15,000 and €30,000—will be phased out entirely over time.

Paf has already eliminated revenue from its red segment, which previously consisted of customers losing more than €30,000 annually. The latest changes further reinforce the company’s shift away from high-intensity gambling behavior toward more sustainable play levels.

“Removing the orange segment is a deliberate and important decision,” said Daniela Johansson, Deputy CEO and Chief Responsibility Officer at Paf. “It clearly signals that we do not want revenue that isn’t sustainable over time—especially when our mission is to create long-term benefits for society.”

Call for shared limits across the industry

In addition to mandatory loss limits, Paf customers can set their own voluntary lower limits. While these safeguards have proven effective in curbing harmful behavior, Paf emphasizes that broader industry action is needed.

“Loss limits have a real and measurable impact on player behavior and can stop problems before they escalate,” Fahlstedt said. “But customers can easily switch operators. That’s why common national deposit limits are essential, and why unlicensed gambling must be addressed.”

Paf was the first international gaming operator to introduce mandatory loss limits, and the company continues to advocate for stronger, shared responsibility standards across regulated markets.

The post Paf has halved its loss limit since 2018 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

The post BLAST Names Polymarket Official Prediction Partner for BLAST Premier and BLAST Slam in 2026 appeared first on Americas iGaming & Sports Betting News.

Acquire.bet has announced a strategic partnership with E2, the global SaaS provider behind BetQL-powered publisher solutions, aimed at strengthening sports betting and iGaming monetisation across North America and regulated Canadian markets.

Under the agreement, Acquire.bet will serve as E2’s exclusive regional partner, bringing E2’s technology suite to publishers and media brands across the U.S. and Canada. The collaboration combines E2’s deep-linking, sports data and content tools with Acquire.bet’s established monetisation expertise, analytics infrastructure, and operator relationships to help publishers convert sports audiences into compliant, high-performing betting and gaming revenue streams.

E2’s technology offering includes sportsbook-specific deep links tailored by state, intelligent betting widgets and scoreboards, branded sports hubs featuring betting tips and pre-game analysis, and free-to-play games deployed directly within a publisher’s own brand environment. Designed to integrate seamlessly into editorial and sports content, these tools enhance user engagement while improving conversion performance.

Acquire.bet will oversee all commercial monetisation, connecting publishers with regulated sportsbook and iGaming operators and optimising performance through its proven acquisition and analytics capabilities. Together, the two companies aim to provide media brands with a scalable, tech-enabled pathway to monetise sports traffic in increasingly competitive regulated markets.

One of the first initiatives to launch under the partnership is a fully built World Cup Hub, created to capitalise on the surge in North American betting interest around this summer’s tournament. Delivered as a turnkey solution, the hub will feature seamless CMS integration, continuously updated bespoke match and betting content, and built-in monetisation.

Allan Petrilli, Managing Director at Acquire.bet, commented:
“This partnership is a natural next step in how we support publishers and media companies operating in North America’s regulated environment. E2 brings proven technology that enhances how sports content connects to betting opportunities, while Acquire.bet provides the monetisation expertise, operator relationships and market insight needed to turn that engagement into sustainable revenue. Together, we’re expanding the toolkit available to publishers competing in an extremely crowded market.”

Nigel Frith, Director of Strategy at E2, added:
“Acquire.bet has built a strong reputation as a leader in sports betting and iGaming monetisation across North America. By partnering exclusively with them in the region, we’re ensuring our technology is deployed alongside a team that understands both regulatory complexity and commercial realities. This collaboration allows us to bring our SaaS solutions to market in a way that delivers tangible value for media partners and operators alike.”

The partnership will initially focus on the U.S. and regulated Canadian markets, with additional expansion planned as sports betting regulation continues to evolve.

The post Acquire.bet Partners with E2 to Deploy Advanced Sports Betting Monetization Technology Across North America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.