Supplier goes live in Colombia with Tier-1 operator strengthening LatAm expansion strategy

Playson, the accomplished digital entertainment supplier, has officially entered the regulated Colombian iGaming market after securing full certification from Coljuegos, the country’s gambling regulator, and launching with leading operator Rush Street Interactive (RSI).

The milestone marks a significant step in Playson’s Latin American growth strategy, with Colombia becoming the latest regulated jurisdiction to welcome the supplier’s certified platform and portfolio. Going live with Rush Street Interactive – a Tier-1 operator with a strong footprint across the Americas – underlines Playson’s focus on expanding alongside established, trusted partners in key regulated markets.

Colombia is recognised as one of the most mature and demanding regulatory environments in LatAm, requiring suppliers to meet strict technical, security and reporting standards. Playson’s successful certification process confirms the robustness of its cloud-based infrastructure, designed to ensure low latency, stability and seamless performance for players across the region.

With the game suite now live, Colombian players gain access to a selection of Playson’s top-performing titles, known for their engaging mechanics, polished visuals and proven performance in regulated markets worldwide.

The launch further reinforces Playson’s commitment to regulated market expansion across LatAm, with Colombia joining a growing list of jurisdictions where the supplier has successfully deployed its technology.

Cristhian Zito, Head of LATAM at Playson, said: “Entering the Colombian market is an important milestone for Playson, and doing so alongside Tier-1 operator of the region makes it even more meaningful. Colombia is a highly respected regulated market, and completing the certification process reflects months of focused work to meet its stringent requirements.

“Partnering with the RSI allows us to introduce our content with confidence and sets a strong foundation for long-term growth in the region.”

Competitive entertainment company BLAST has announced a new partnership with Polymarket, the world’s largest prediction market, naming the platform its ‘Official Prediction Partner’ throughout 2026. The collaboration will span BLAST’s Counter-Strike and Dota 2 tournament properties, BLAST Premier and BLAST Slam, bringing prediction-driven engagement to fans across multiple global tournaments.

Polymarket will be integrated across seven of BLAST’s global Counter-Strike 2 and Dota 2 events, beginning this week at BLAST Slam VI in Malta. Both Dota and Counter-Strike events will also feature bespoke content pieces used in broadcast as well as desk segments highlighting the platform’s integration into BLAST’s events.

Polymarket will receive prominent visibility across live broadcasts, arena events and digital content, as BLAST continues to expand how fans engage with top-tier competitive entertainment. Polymarket branding will be featured consistently across BLAST’s broadcasts via digital integrations and physical prints.

Beyond broadcast, the partnership extends into live arena events, where Polymarket will be incorporated into the on-site fan experience through features such as the Polymarket Fancam as well as the ability to host creators and streamers within the arena via dedicated event streaming booths.

Alexander Lewin, SVP of Commercial Revenue at BLAST said: “Esports is evolving rapidly into a more interactive, data-driven entertainment experience, and we are delighted to team up with Polymarket to bring exciting new engagement opportunities to our fans all around the world. Together, we’re creating something that feels native to esports culture: fast, live, and deeply connected to the action. This partnership is about enhancing how fans experience competition, whether they’re watching online or inside an arena. We’re proud to join Polymarket’s industry-leading group of partners, alongside the NHL, UFC and the MLS among others, reflecting the growing global recognition of BLAST’s events.”

Matthew Modabber, CMO of Polymarket, said:  “Esports has long been dominated by traditional sportsbooks, but prediction markets open the door to a more transparent and community-driven way for fans to engage with competition. Partnering with BLAST brings that experience to a global audience and helps make prediction markets a natural part of how people watch, debate, and follow competitive gaming. We see this as the beginning of a new chapter for fan participation in esports.”

The BLAST Premier 2026 calendar includes taking Counter-Strike to global destinations, including Rotterdam, Fort Worth and Hong Kong, alongside the continuation of the BLAST Slam circuit. BLAST’s next event is the BLAST Slam VI in Malta (3rd-15th February), with 12 of Dota’s best teams battling at the largest fixed studio in Malta.