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Week 10/2021 slot games releases
Here are this weeks latest slots releases!
iSoftBet, is preparing for St Patrick’s Day with its fun-filled, big win potential Irish themed hit, Wishing Wheel. Enter the land of the leprechauns with this 5-reel, high volatility title, which takes the highly engaging spinning wheel from iSoftBet favourite, Hot Spin, and brings it to life with modifiers and multipliers. Wishing Wheel also contains an Ultra Reel modifier, turning the entire reel set in one Ultra Reel, with huge win potential. The free spins mode is triggered when three bonus symbols land on any spin, awarding up to 15 free spins with one of the six modifiers available. In the bonus round, players can also trigger a multiplier for the entire period, leading to lucrative wins.
The much-awaited sequel of the blockbuster Lara Jones is Cleopatra has been made available by Spearhead Studios, gaming developer within EveryMatrix Group. The new high-volatility title can bring wins up to a massive 17,000x. Lara Jones is Cleopatra II is a high volatility, 5×3 video slot with ten pay lines and brings a Return to Player (RTP) of 96.10%. The base game offers Cleopatra Cascade Spins where all winning symbols stick, and re-spins keep occurring until the wins can no longer be improved. When reaching the free spins feature, where all wilds become sticky, players can choose between the standard or high volatility options.
Game lovers around the world are eagerly waiting for Betsoft Gaming’s new game, Safari Sam 2. The game is scheduled for release on 22 April 2021. This 5 reel 50 pay line slot will take its players to new levels of gaming exhilaration. The game is full of features, free spins and more. To enjoy these, join Sam on his savannah safari for a stack of winnings. Players can attack the SAFARI STACKS using a classic grid, with 3 identical symbols stacked on top of a reel, to pay out a three-of-a-kind prize. Matching symbols collapse while new symbols drop down to grant ever more chances to win. Stacks can keep occurring until there are no more triple vertical matches.
Push Gaming reaches for the sky and a host of features with fantasy title, Land of Zenith. The enthralling new game was released across the Push Gaming network on Thursday, March 11th following a successful exclusive launch with beta partners Rootz earlier this month. The titular world is inspired by the floating realms of Gulliver’s Travels and sees players seek adventure in the clouds alongside a band of intrepid explorers. An intriguing golden disc introduced during the base game serves to trigger an array of features if all grooves are aligned across the 6×4 reel layout. This mechanism can also be combined with turner symbols to enhance anticipation for the player.
Stakelogic, has debuted the latest title in its classic slot series, Hot 7 Hold and Spin. The game has been designed to appeal to players that love the anticipation that builds when they hold the reels and wait for the top paying symbols to land and deliver those mega wins. Hot 7 Hold and Spin is a 3×3 reel, 5 payline slot that comes with three features – Hold and Spin, Expanding Wilds and Gamble – to add even more excitement. Hold and Spin is triggered when three silver or gold coin symbols land on the middle reel. The middle reel is then locked and the symbols on reels one and three are replaced by feature symbols.
Lightning Box is set to take players deep into a land of mythology and mountains with its latest title Phoenix Coins. The ancient Greece themed game from the Sydney-based studio, which goes live with LeoVegas before a general release, prompts the Phoenix to rise from the flames in order to soar away with stunning wins. The reels are made up of a mix of creatures and characters from mythology, including warriors, maidens and the Owl of Minerva, whilst the Phoenix and Fountain acts as the Wild. If a full stack of coins along with the Phoenix Bonus appears on the reels, the Free Spin round is triggered, leaving the game’s healthy jackpot up for grabs.
Play’n GO have released their first sequel title of 2021 today, with the announcement of their slot, House of Doom 2: The Crypt. A sequel to 2018’s House of Doom, this time around the music for the game is provided by emerging rock band The Crypt and four of their songs; I love the Darkness, Mistress of Fire, Metal Priestess and Into the Crypt, are featured during gameplay. House of Doom 2: The Crypt is the supplier’s first music slot sequel, which is fitting because it is the follow up to their very first collaborative music slot House of Doom. A collaboration with Swedish doom metal band Candlemas, House of Doom was a successful start into what has become a popular section of games for Play’n GO.
Pragmatic Play, welcomes players to take a dive into the unknown in its latest underwater slot release, Fishin’ Reels. The 3×5, highly volatile video slot features 10 paylines and a set of transparent reels that allow players to see all kinds of coral and fish in the background. The clear water and beaming rays of sunshine give the title a tropical paradise feel. Three or more matching Scatter symbols trigger the Free Spins feature. When this happens, players will need to choose one of two Bonus Round options.
Yggdrasil, the leading worldwide publisher of online gambling content, is preparing for a festival of fun in new hit Buster Hammer Carnival, in partnership with ReelPlay. Buster Hammer Carnival is ReelPlay’s fifth launch through the YG Masters program, following the most recent title El Dorado Infinity Reels
Blueprint Gaming has unearthed a new gold mining adventure with a twist in its new release Rolling in Gold. The developer has evolved the classic casino themed game and incorporated a unique game field, using six reels in a 3-3-4-4-4-4 configuration along with 2,304 pays way, which is packed with several surprises to fuel excitement as players dig deep for golden nuggets. Wild TNT symbols must land on the first two reels in order to guarantee a win or a chance of triggering the Gold Spins bonus feature that incorporates hold and win mechanics. During the bonus round, golden nuggets displaying cash values remain fixed in place and the reels respin for another chance to capture gold.
Relax Gaming, is conjuring the luck of the Irish just in time for St.Patrick’s Day in its latest feature-rich slot, Emerald’s Infinity Reels. Offering Relax’s signature take on the classic player favourite, an Irish meadow sets the scene for players seeking their fortune – with a host of unique charms, treasures and gold along the way. Luck is on the player’s side when 3 matching symbols land, triggering the Infinty Reels mechanic, shifting reels to the left and re-spinning for as long as matching symbols keep coming. Every time a reel moves out of screen, symbols are collected and applied to the win as multipliers, adding to each winner’s pot of gold.
Pariplay Ltd, is transporting players to a magical land in its new Irish-themed slot Wild Fortunes. Vivid rainbows, pots of gold and lucky four-leaf clovers all spring to life in this lush, vibrant title. With a lucky Leprechaun at the player’s side, a wild and rewarding adventure awaits in a game that features two progressive jackpots that can pay out at any time. In addition to the progressive prizes, this 5-reel, 3-row video slot also hosts the Wild Fortunes feature. Three or more Pot O’Gold Scatter symbols landing starts the feature, where picking gold coins and clovers can award up to 190 Free Spins with a multiplier of up to 17 times.
Booongo, the global content developer, has delivered another epic Asian adventure to its slots portfolio with the launch of its latest Hold and Win hit, Super Rich God. With an artfully crafted theme, the majestic deity descends to the reels to gift loyal followers with his blessings on the reels. Featuring both a Free Spins and Hold and Wins respins mode, Super Rich God offers players ample opportunity to enjoy fantastic wins. The Free Spins mode removes all low-paying symbols for the duration of the round and is triggered by landing three Money Trees on the reels on a single spin. The Hold and Win mode is launched when six Mystery Stones land, transporting players to a 15-spot grid.
The legend has it that finding the four-leaf clover on St. Patrick’s Day means being rich and happy. It’s a hard challenge but BGaming gives players a brilliant chance for that! Starting from March 11th, Fruit Million, the first ‘chameleon’ slot in BGaming’s portfolio is going green to take on the Irish look for St. Patrick’s Day. The online slot is fully packed with lavish features bringing great opportunity to grab all the gold of the game. But there is one pleasant detail, this gold won’t disappear! Wild, Scatters and Expanded Wild Symbols convert into one hundred paylines for fantastic winnings. Spinning colourful reels accompanied by upbeat Irish melodies players will be taken to a loud and generous feast!
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Kraken’s Catch combines suspense, spectacle, and seafaring riches in one stormy release
Stakelogic is setting sail into uncharted waters with its latest slot release, Kraken’s Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface.
This 5×3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep. Central to the chaos are the Fish symbols, which can land with multiplier values that are ripe for collection, but only if the right characters appear.
The eager Fisherman symbol hooks all visible Fish symbol values and applies a personal multiplier of up to 5x, while the mysterious Eye of the Kraken symbol, appearing exclusively on reel 5, triggers the Call of the Kraken feature, summoning the beast to scoop up all Fish and Fisherman values in a dramatic underwater sweep.
The excitement escalates in the Free Spins Bonus, where players collect Fishermen to climb the Progress Bar and trigger more spins and stronger global multipliers, up to a massive x5. If that wasn’t enough, the slot’s standout moment comes via the Eye of the Deep Bonus, an all-or-nothing spin filled exclusively with Fish, Fishermen, and the Kraken’s eye. Here, winnings are tallied through a three-stage collection mechanic that can result in monumental payouts.
Players can also activate Super Stake™, increasing their bet by 50% for double the chance to trigger Free Spins. For those eager to dive straight into the action, the Buy Bonus feature offers instant access to the Hold ‘N’ Win-style mechanic for 100x the bet.
With a max win of 5,000x, multiple RTP variants (up to 95.97%), and thrilling collection mechanics, Kraken’s Catch combines high seas drama with high-stakes gameplay in true Stakelogic style.
James Jelliffe, Head of Slots at Stakelogic, said: “Kraken’s Catch brings together everything players love about a great slot including exciting features, fast-paced progression, and thrilling collection mechanics, all wrapped in an atmospheric underwater theme. The Eye of the Deep bonus is a real highlight, delivering tension and excitement in a single spin. We’re confident this game will make waves across the industry.”
The post The Kraken awakens in Stakelogic’s latest slot adventure appeared first on European Gaming Industry News.
What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.
To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.
The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.
Meet the Experts
Before diving into the tips, here are the people sharing their insights:
Daria Maichuk Affiliate Manager at N1 Partners |
 Veronika Ponomareva Head of Customer Service at RichAds |
What is RichAds?
RichAds is an ad network offering a wide range of traffic sources, including:
- Telegram ads
- Push notifications
- Popunders
- Domain redirects
- Native ads
- Display traffic
Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.
How to Choose an iGaming Offer: Expert Advice
We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.
1. What parameters of an iGaming offer should be analyzed first before launching?
Daria Maichuk
“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”
Veronika Ponomareva
“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.”
2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?
Daria Maichuk
“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”
Veronika Ponomareva
“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.”
3. How does a brand’s license affect the choice of GEO and traffic?
Daria Maichuk
“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”
Veronika Ponomareva
“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.”
4. Which three GEOs currently deliver the highest ROI in iGaming, and why?
Daria Maichuk
“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.
Canada: fast-growing, high trust in licensed brands, boosting CR and retention.
Australia: players spend more, stay active longer, and convert well into deposits.”
Veronika Ponomareva
“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”
5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?
Daria Maichuk
“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”
Veronika Ponomareva
“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.”
6. Top 3 traffic sources for iGaming in 2025?
Daria Maichuk
“Google: high-intent users, precise targeting.
Facebook: huge reach, flexible creative testing.
SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”
Veronika Ponomareva
“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.
Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.
Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.”
7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?
Daria Maichuk
“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”
Veronika Ponomareva
“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”
8. How many FTDs are needed to objectively evaluate an iGaming offer?
Daria Maichuk
“PPC: 20–30 FTD.
Facebook (slots): 20–30 FTD.
Facebook (crash games): at least 100 FTD.
In-app: around 100 FTD.”
Veronika Ponomareva
“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.”
9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?
Daria Maichuk
“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”
Veronika Ponomareva
“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”
10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?
Daria Maichuk
“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”
Veronika Ponomareva
“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”
11. Which statistical indicators show that an offer can be scaled?
Daria Maichuk
“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”
Veronika Ponomareva
“Simply, a more or less stable ROI is the main indicator here.”
12. How to scale an offer within one source without lowering CR?
Daria Maichuk
“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”
Veronika Ponomareva
“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”
Conclusion
The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.
RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.
Launch smarter campaigns, work with the right offers, and grow your iGaming profits!
The post How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise appeared first on European Gaming Industry News.
What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.
To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.
The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.
Meet the Experts
Before diving into the tips, here are the people sharing their insights:
Daria Maichuk Affiliate Manager at N1 Partners |
 Veronika Ponomareva Head of Customer Service at RichAds |
What is RichAds?
RichAds is an ad network offering a wide range of traffic sources, including:
- Telegram ads
- Push notifications
- Popunders
- Domain redirects
- Native ads
- Display traffic
Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.
How to Choose an iGaming Offer: Expert Advice
We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.
1. What parameters of an iGaming offer should be analyzed first before launching?
Daria Maichuk
“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”
Veronika Ponomareva
“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.”
2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?
Daria Maichuk
“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”
Veronika Ponomareva
“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.”
3. How does a brand’s license affect the choice of GEO and traffic?
Daria Maichuk
“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”
Veronika Ponomareva
“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.”
4. Which three GEOs currently deliver the highest ROI in iGaming, and why?
Daria Maichuk
“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.
Canada: fast-growing, high trust in licensed brands, boosting CR and retention.
Australia: players spend more, stay active longer, and convert well into deposits.”
Veronika Ponomareva
“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”
5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?
Daria Maichuk
“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”
Veronika Ponomareva
“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.”
6. Top 3 traffic sources for iGaming in 2025?
Daria Maichuk
“Google: high-intent users, precise targeting.
Facebook: huge reach, flexible creative testing.
SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”
Veronika Ponomareva
“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.
Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.
Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.”
7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?
Daria Maichuk
“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”
Veronika Ponomareva
“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”
8. How many FTDs are needed to objectively evaluate an iGaming offer?
Daria Maichuk
“PPC: 20–30 FTD.
Facebook (slots): 20–30 FTD.
Facebook (crash games): at least 100 FTD.
In-app: around 100 FTD.”
Veronika Ponomareva
“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.”
9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?
Daria Maichuk
“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”
Veronika Ponomareva
“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”
10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?
Daria Maichuk
“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”
Veronika Ponomareva
“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”
11. Which statistical indicators show that an offer can be scaled?
Daria Maichuk
“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”
Veronika Ponomareva
“Simply, a more or less stable ROI is the main indicator here.”
12. How to scale an offer within one source without lowering CR?
Daria Maichuk
“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”
Veronika Ponomareva
“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”
Conclusion
The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.
RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.
Launch smarter campaigns, work with the right offers, and grow your iGaming profits!
The post How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise appeared first on Gaming and Gambling Industry in the Americas.
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