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Relax Gaming brings good luck with Emerald’s Infinity Reels
Relax Gaming, the igaming aggregator and supplier of unique content is conjuring the luck of the Irish just in time for St.Patrick’s Day in its latest feature-rich slot, Emerald’s Infinity Reels.
Offering Relax’s signature take on the classic player favourite, an Irish meadow sets the scene for players seeking their fortune – with a host of unique charms, treasures and gold along the way.
Luck is on the player’s side when 3 matching symbols land, triggering the Infinty Reels mechanic, shifting reels to the left and re-spinning for as long as matching symbols keep coming. Every time a reel moves out of screen, symbols are collected and applied to the win as multipliers, adding to each winner’s pot of gold.
The backdrop of streams and waterfalls provide players with a deeply immersive gaming experience – with the action coming thick and fast as 3 bonus symbols trigger a minimum of 12 Free Spins.
Storing collected symbols for the duration of the round, multipliers are built up making it easier to accumulate even bigger wins. A special x2 symbol multiplier can also be applied in Free Spins, which doubles the number of all paying symbols accumulated, ensuring riches galore.
Commenting on the launch of Emeralds’ Infinity Reels, Simon Hammon, Relax Gaming CPO, said:
“Offering our unique Relax take on the much-loved Irish theme, Emerald’s Infinity Reels is a tremendous game to look at and even better to play – our design team have done a wonderful job of matching the visuals with our trademark intuitive features. We hope it bring pots of luck and fun to our network partners and their players.”
Dedicated to driving differentiation, Relax Gaming has an established reputation as one of the industry’s leading B2B suppliers, providing its partners with an award-winning portfolio of more than 1,500 online casino games.
As well as featuring headline slots from its in-house studios, Relax Gaming also offers a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
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The post SlotMatrix bestows divine riches with Aphrodite’s Fortune appeared first on European Gaming Industry News.
Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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