Press Releases
Play’n GO Get Off to An “Electric” Start in 2021
While 2021 may still be in its infancy, Play’n GO is wasting no time, stamping their mark on this new year, and continuing their domination of the slot markets.
This week see the release of their first slot of the year, Coils of Cash. The game is a cascading payways slot, that imagines what the world would be like if the inventions of the 1893 World Fair had directly shaped the world in which we live.
This was the year that Tesla, Edison and Westinghouse were among the greatest minds of the age, hence a focus on electricity within the game. This includes the unique “Power Coil” reel which can charge up player wins, up to x625.
The game’s design is based on a retro-futuristic look, not a common theme among slot games, bringing another unique angle into the market; while its max win of 30,000x, one of the largest from Play’n GO, sure to be a draw for new players initially. The serious potential and use of multipliers in the game will ensure it carves out its own audience niche.
This dynamic payways title is a fast start out of the blocks for the supplier, who are still enjoying the fruits of a successful 2020. It seems they have moved into this new year without missing a step, as they continue to add to their portfolio at a frightening pace.
CEO Johan Törnqvist gave us a few words about what 2021 looks like for the company:
“We have continued to go from strength to strength, giving us more opportunities to create top tier titles for our partners and extend our brand of entertainment to as many players around the world as possible.
This year we will continue to produce innovative games for the industry while exploring new territories and new ways to create better gaming experiences. It’s going to be another exciting year!”
Coils of Cash is released in multiple markets for play, today!
Powered by WPeMatico
Playtech now boasts a significant presence in South Africa and this collaboration reaffirms its commitment to delivering innovative, top-tier gaming content to its market-leading partners in the region.
Simon Munsamy, Playtech Managing Director: Africa, commented: “We are excited to announce our new partnership with LottoStar, one of South Africa’s most recognisable and popular iGaming operators. We have seen how strongly Playtech’s games and promotional tools resonate with South African players and anticipate even more success this time around. It is a source of great pride to be working alongside LottoStar to ensure its players enjoy a safe, innovative, and engaging gaming experience.
A LottoStar Spokesperson, stated: “Introducing over 100 Playtech games marks a pivotal moment for LottoStar. We’re committed to offering our players world-class variety and quality. This partnership brings a new level of excitement to our players’ betting experience, while maintaining both brands’ shared desire to uphold the highest standards of player protection. These innovative games reflect our ambition to deliver the very best to our players.”
The post Playtech Partners with LottoStar to Boost Operations Across South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Pragmatic Play, a leading provider of iGaming content, has launched Sugar Rush Super Scatter, the latest installment in its multi-award-winning candy-themed slots series.
This exciting new release offers players the chance to win up to 50,000x their stake, adding even more sweetness to the beloved franchise.
Following the success of the original Sugar Rush and Sugar Rush 1000, this newest release introduces the Super Scatter feature, adding high-volatility thrills to the popular 7×7 grid. Players collect clusters of 5–15+ matching sweet symbols to score base game wins up to 150x, while the tumbling feature and multiplier spots return, applying multipliers from 2x up to a staggering 1,024x on consecutive tumbles.
The Super Scatter bonus game is the highlight, awarding instant cash prizes when one to four special symbols land on a triggering spin. Sticky marked spots and multipliers remain active during the feature, with 3–7 additional scatters retriggering 10–30 extra spins, significantly boosting winning potential.
Select markets also enjoy three ante bet options and two bonus buys, which guarantee multipliers across the grid, ensuring players can maximize their chances of landing massive wins.
Sugar Rush Super Scatter follows Pragmatic Play’s proven formula for fan-favorite slots enhanced with Super Scatter mechanics, joining previous hits such as Gates of Olympus Super Scatter, Sweet Bonanza Super Scatter, and Starlight Princess Super Scatter.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Sugar Rush Super Scatter takes one of our most successful titles and sweetens it further with a 50,000x max win. The release highlights our commitment to creating diverse games designed for long-term player engagement and strong commercial impact.”
With its colorful candy graphics, high-energy gameplay, and record-breaking multipliers, Sugar Rush Super Scatter is poised to be one of the hottest Pragmatic Play slots of 2026.
The post Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026
Freebets.com, the leading U.K. sports betting affiliate, has announced an exclusive partnership with Stephen ‘The Racing Blogger’ Power, the renowned horse racing influencer.
This collaboration will run throughout 2026, positioning Stephen as the official brand ambassador for Free Bets and delivering expert insights across the National Hunt calendar.
The partnership will see Stephen cover all major racing events, including the Cheltenham Festival and the Grand National, sharing his unique, energetic analysis with fans via Free Bets’ digital platforms and social media channels. Known to his 300,000+ followers as Blogger or Bloggsy, Stephen will provide betting previews, tips, and expert commentary on both horse racing and football.
Additionally, Stephen will promote Free Bets’ soon-to-launch free-to-play games, offering users a dynamic and engaging betting experience on the Freebets.com website.
Dominic Celica, Head of PR at Free Bets, said: “The Racing Blogger has built an incredible following across X and Instagram and is a leading voice in horse racing content. We’re thrilled to collaborate with him and have an exciting pipeline of content planned for racing fans in 2026.”
Stephen Power added: “I’m delighted to work with Free Bets to bring engaging, insightful content during the biggest race meetings of the year. Together, we’ll provide racing enthusiasts with expert tips, exclusive offers, and a deeper connection to the sport.”
With this partnership, Free Bets aims to strengthen its position as a go-to destination for horse racing fans in the U.K., combining expert insights, exclusive content, and interactive betting experiences.
The post Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Booming Games7 days agoBooming Games and Live Play Mobile Launch “LivePlay™ Slots” with Exclusive Modo Debut
-
Affiliate Events7 days ago
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
-
Affiliate Management7 days agoN1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
-
Affiliate Management7 days ago
N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
-
Affiliate Events7 days ago
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
-
Global Expansion7 days ago
ProgressPlay Unveils Dual-Engine Strategy for 2026: Empowering Partners via Standalone and Sweepstakes Solutions
-
Carl Gatt Baldacchino Head of Account Management SlotMatrix4 days ago
SlotMatrix revives classic slot action with Crazy 777 U.S launch
-
Adam Pentecost Chief Revenue Officer at Gaming Corps4 days ago
Gaming Corps partners with BetMGM for exclusive Ontario launch
