CasinoCanada.com has entered into a partnership with Slota Casino aimed at increasing the platform’s visibility and directing traffic from non-regulated Canadian markets.

As part of the collaboration, CasinoCanada will prepare and publish informational materials describing Slota Casino’s features and game offerings.

The partnership includes ongoing content development, efforts to increase platform visibility and user acquisition activities across CasinoCanada’s media channels.

CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented:

“We focus on delivering accurate information about the Slota Casino platform while maintaining consistent content updates and supporting steady traffic growth across our channels.”

Slota Casino was launched in 2024 by GBL Solutions N.V. under a Curacao licence.

Slota Casino is operated by the Slota Partners affiliate program.

The platform provides access to more than 12,000 online casino games from 130 providers, including Play’n GO, Endorphina and Games Global.

A representative of Slota Casino said:

“We’re genuinely excited about teaming up with CasinoCanada. This is a major step forward for us.

The Canadian market has enormous potential, and partnering with a portal as respected as CasinoCanada gives our brand the visibility and credibility it deserves in this region.”

Esportes da Sorte has renewed its official sponsorship of the Parintins Folklore Festival for the 2026 edition.

The brand reinforces its strategy of promoting Brazilian culture after fostering an exchange between the North and Northeast regions during the Pernambuco Carnival.

Esportes da Sorte announced the renewal of its official sponsorship of the Parintins Folklore Festival for the 2026 edition.

Scheduled to take place from June 26 to 28, the event is part of the brand’s strategy to strengthen Brazilian cultural expressions and support the regional creative economy.

The continuation of the partnership follows a cycle of cultural integration promoted by the company over the past year.

In 2026, the group brought artistic references from the Parintins Festival to Recife Carnival by inviting Amazonian visual artist Iran Martins to design the brand’s parade float at Galo da Madrugada.

The project incorporated movement mechanisms and aesthetic elements inspired by the “bumbás” universe into the visual language of frevo.

Beyond brand exposure, the investment in Parintins is part of a positioning strategy focused on valuing Brazilian cultural identity and strengthening initiatives with strong regional ties.

“Our presence in Parintins goes beyond a branding action. It is a commitment to valuing Brazilian culture and the professionals who drive this creative ecosystem.

By bringing together references from the Parintins Festival and Recife Carnival, we show how different cultural expressions in the country can dialogue and create new connections.

We want to continue expanding this impact and contribute to keeping the bumbá tradition strong,” said Marcela Campos, Vice President of Grupo Esportes Gaming Brasil, owner of Esportes da Sorte.

Economic growth and new Bumbódromo

The Parintins Festival 2026 is expected to generate around R$193.2 million, a projected 5% increase compared to the previous edition. The forecast also includes approximately 30,000 direct and indirect jobs, as well as the arrival of around 126,000 tourists.

The audience will be welcomed in the new Bumbódromo, a structure with capacity for up to 25,000 people per day, which will become part of the festival’s expansion in the coming years.

Esportes da Sorte

Esportes da Sorte is one of Brazil’s leading sports betting platforms, with 100% national operations and a license granted by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — the group that also owns the Onabet and Lottu brands.

The company is part of a Great Place to Work certified group and generates around 1,000 direct and indirect jobs. Its pillars include innovation, commitment to responsible gaming, and support for sector regulation.

It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, strengthening control practices, problem gambling prevention, and user protection.

In addition to sports betting, Esportes da Sorte invests consistently in sports, culture, and social projects. It is a master sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, as well as supporting major cultural events like Galo da Madrugada, Carnival celebrations in cities such as Recife, Olinda, Salvador, Maceió, Natal, Caicó, Belo Horizonte, Rio de Janeiro, and São Paulo, and the Parintins Festival. The brand also expands its digital presence through creative campaigns and influencer partnerships, strengthening its connection with audiences across online platforms.

AGS, a leading supplier renowned for delivering high-performing slots, table games, and interactive products and services to the global gaming industry, announced three key appointments that will strengthen AGS’ commercial slot sales strategy, operations and enterprise client development.

John McColl has been appointed Senior Director of Slot Sales Strategy.

Mark Morton will serve as Vice President of Slot Sales Strategy, and Loren Rosenberg has taken on the role as Vice President of Commercial Slot Strategy & Operations.

“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS.

“John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”

John McColl will lead sales strategy and commercial opportunity, focusing on expanding market share and driving revenue growth, while building a data-driven approach to cover AGS’ total addressable market (TAM) to identify and capture new opportunities.

With a career spanning more than 30 years across casino operations, gaming technology, entrepreneurship, and enterprise B2B sales in the North American gaming industry .

Including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment – McColl brings extensive experience leading national sales strategy and enterprise client development across commercial and tribal casino operators.

He was working closely as well with operators to optimize slot floor performance and product placement.

Mark Morton brings his three decades of experience across the global gaming industry to his new role of Vice President of Sales Strategy at AGS.

His track record of driving revenue growth, structuring high-value partnerships, and building scalable, performance-driven sales organizations will enhance AGS’ commitment to evolving its commercial model to better align with operator needs and accelerate long-term value creation.

Morton will focus on customer synergy and strategic alignment, streamlining the internal sales process, and expanding enterprise sales opportunities.

Most recently, he served as Senior Vice President at Marker Trax and Koin, where he led commercial strategy, pricing, and enterprise contract execution with leading operators including Boyd Gaming, Golden Entertainment, and Penn National.

Loren Rosenberg will serve as Vice President of Commercial Strategy & Operations at AGS, where he will be focused on maximizing the value of the company’s product portfolio and supporting its continued commercial expansion.

Rosenberg brings nearly 20 years of experience across the gaming industry, spanning product, commercial, and enterprise strategy roles.

His background includes work across land-based, digital, and social gaming, with a focus on bringing teams together, aligning clear priorities, and turning strategy into results.

Before joining AGS, Loren held senior leadership roles at Aristocrat and Everi, where he led global product and development teams while overseeing portfolio strategy through periods of meaningful growth and transformation.

He began his career at WMS, later acquired by Scientific Games, and held a range of roles across operations, strategy, and commercial functions.

For more information, visit newsroom.playags.com.