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Play’n GO Get Off to An “Electric” Start in 2021

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While 2021 may still be in its infancy, Play’n GO is wasting no time, stamping their mark on this new year, and continuing their domination of the slot markets.

This week see the release of their first slot of the year, Coils of Cash. The game is a cascading payways slot, that imagines what the world would be like if the inventions of the 1893 World Fair had directly shaped the world in which we live.

This was the year that Tesla, Edison and Westinghouse were among the greatest minds of the age, hence a focus on electricity within the game. This includes the unique “Power Coil” reel which can charge up player wins, up to x625.

The game’s design is based on a retro-futuristic look, not a common theme among slot games, bringing another unique angle into the market; while its max win of 30,000x, one of the largest from Play’n GO, sure to be a draw for new players initially. The serious potential and use of multipliers in the game will ensure it carves out its own audience niche.

This dynamic payways title is a fast start out of the blocks for the supplier, who are still enjoying the fruits of a successful 2020. It seems they have moved into this new year without missing a step, as they continue to add to their portfolio at a frightening pace.

CEO Johan Törnqvist gave us a few words about what 2021 looks like for the company:

“We have continued to go from strength to strength, giving us more opportunities to create top tier titles for our partners and extend our brand of entertainment to as many players around the world as possible.

This year we will continue to produce innovative games for the industry while exploring new territories and new ways to create better gaming experiences. It’s going to be another exciting year!”

Coils of Cash is released in multiple markets for play, today!

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EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal

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Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack.

EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack.

Under the deal, EveryMatrix will migrate Betcenter’s customer activities and operations and deliver sportsbook services across both retail and online channels. Betcenter operates online and in more than 50 retail betting shops, with 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.

The agreement extends EveryMatrix’s relationship with Betcenter owner Merkur Group, following a March announcement that EveryMatrix would power Merkur’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals in 230 shops.

Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.

“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”

Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.

“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”

The post EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming

Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK

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The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.

Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots™ progressive jackpot content to the operator’s casino lobby.

The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy™ Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots™ titles, including Fishin’ Frenzy™ Big Catch 3, The Goonies™ Quest for Treasure 2 and Fishin’ Frenzy™ Even Bigger Fish 2.

Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots™ portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.

Rapid Fire Jackpots™ launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King™ product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots™ has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.

“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots™ is set to further boost that offering.

“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”

The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Anthony Dalla-Giacoma Chief Commercial Officer at Swintt

Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr

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15 titles are live in Greece, with more Elysium Studios releases scheduled to follow.

Swintt has rolled out a selection of Elysium Studios slot content on Stoiximan.gr, expanding its distribution in Greece through a partnership with Kaizen Gaming.

The supplier said 15 titles are already live on the Stoiximan platform. Games named in the announcement include I Hate Fairytales and Law of Gilgamesh, with additional Elysium Studios releases due to be added later.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “We’re delighted to see our games go live with another brand in the Kaizen Gaming portfolio, especially as this latest launch takes us to Greece, where Stoiximan.gr is widely recognised as a market leader.

“With its strong reputation and extensive player base, Stoiximan.gr is the perfect platform for us to introduce more Greek players to Elysium Studios content. With 15 titles already live and more to come, we’re confident our games will add real value to the operator’s casino offering and help drive strong engagement among its players.”

The post Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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