Press Releases
Yggdrasil unveils game-changing mechanic in Lucky Neko Gigablox™
Yggdrasil, the innovative online gaming solutions provider, has launched Gigablox.
Set in a traditional shop in Japan, the 6×4, 40 payline slot is transformed by the Gigablox The free spins round takes place if five or more Lucky Cat symbols land on the reels: The reel changes orientation to portrait, presenting a 6×8 grid and even more paylines. One blessed symbol is randomly picked to get an x5 multiplier attached for the full free spin round. The free spins mode sees the possibility of a 6×6 Gigablox symbol landing on the reel, potentially leading to a massive payout.
The Gigablox and MultiMax introduced in the popular game MultiFly.
Jonas Strandman, Senior Product Strategist at Yggdrasil, said: “Every spin of Lucky Neko Gigablox “We continue to drive innovation throughout the industry and can’t wait to see how the Gigablox To find out more about the newest slot Lucky Neko Gigablox
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Helena Rico SkillOnNet Head of Marketing Spain and LatAm
PlayUZU Kicks Off Major TV and Billboard Campaign in Peru
SkillOnNet’s flagship Spanish-language brand launches high-impact marketing push
PlayUZU, the fair and transparent online casino brand from global entertainment powerhouse SkillOnNet, has launched a nationwide TV and billboard campaign in Peru as it looks to strengthen its presence and build brand recognition in the country.
The campaign is designed to take PlayUZU’s unique value proposition directly to the public, reinforcing its commitment to fun, fairness, and transparency in the online gaming space. The brand, which prides itself on offering a gaming experience that’s completely free of wagering requirements, is investing heavily in mainstream media to showcase why it’s different from traditional online casinos.
The marketing initiative includes prime-time TV advertisements on major Peruvian networks, complemented by an extensive billboard presence in key places throughout the capital city of Lima. These efforts will be further amplified through digital marketing, including social media engagement, influencer collaborations, and search engine positioning.
Having already made a name for itself in Spain, Mexico, and Buenos Aires City, PlayUZU is now accelerating its efforts to capture the hearts of Peruvian players. Since launching in Peru in November under the country’s new regulated licensing framework, PlayUZU has been committed to offering a fun, safe, and engaging gaming experience, backed by an extensive portfolio of top-tier casino games from leading providers.
Helena Rico, SkillOnNet Head of Marketing, Spain and LatAm said: “With this campaign, we want to show Peruvian players that PlayUZU is here to stay. We believe our transparent approach to online gaming will resonate with players who are looking for a fairer and more entertaining way to play. This TV and billboard push will put PlayUZU front and centre in Peru’s gaming market, ensuring that everyone knows where to go for a truly fair and fun casino experience.”
The post PlayUZU Kicks Off Major TV and Billboard Campaign in Peru appeared first on Gaming and Gambling Industry in the Americas.
GeoComply, the global leader in geolocation security and fraud prevention, today announced the appointment of Kip Levin as its new Chief Executive Officer, effective Tuesday, March 4th. This strategic move reinforces GeoComply’s commitment to delivering cutting-edge solutions and driving success for its customers.
Kip Levin brings a wealth of experience to GeoComply, having served in various senior leadership roles at Flutter Entertainment over the past decade including CEO of the US business and President of FanDuel. Prior to that he spent 12 years at Ticketmaster where he led the product and ecommerce teams and oversaw the company’s expansion into mobile and resale. His proven track record in driving growth and innovation within dynamic, technology-driven markets positions him to enhance GeoComply’s ability to serve its customers.
This transition allows co-founder Anna Sainsbury to step into the role of Executive Chairman, where she will focus on strategic vision and governance, ensuring GeoComply continues to anticipate and meet the evolving needs of its customers. Co-founder David Briggs will shift his focus to Product and Innovation, leveraging his expertise to drive cutting-edge solutions as he moves from his previous role as CPTO.
“We are thrilled to welcome Kip Levin to GeoComply,” said Anna Sainsbury, Executive Chairman. “His extensive experience and strategic vision are perfectly aligned with our commitment to delivering exceptional value to our customers. I am confident that under his leadership, GeoComply will continue to innovate and expand its global footprint, ensuring we remain at the forefront of geolocation security and fraud prevention. This transition enables me to dedicate more time to our long-term strategic direction, focusing on how we can better serve our partners.”
Kip Levin expressed his enthusiasm for joining GeoComply, stating, “I am incredibly excited to join GeoComply, a company with a strong reputation for innovation and a commitment to customer success. The opportunities in this space are immense, and I look forward to working with Anna, David, and the entire GeoComply team to build on the company’s success and drive further growth for our clients. My experience in scaling businesses and driving product innovation will be instrumental as we navigate the evolving landscape of geolocation technology, ensuring we provide our customers with the most reliable and effective solutions.”
David Briggs, focusing on Product and Innovation, added, “With Kip joining us, I am eager to dedicate my full attention to driving innovation and developing groundbreaking solutions that directly address our customers’ challenges. This is an exciting time for GeoComply, and I am confident that our combined expertise will enable us to deliver even greater value to our clients, strengthening our partnerships.”
GeoComply is poised for continued success as it leverages Kip Levin’s leadership and the founders’ renewed focus on strategic vision and innovation. The company remains committed to providing its clients with the most reliable and advanced geolocation security and fraud prevention solutions, acting as a trusted partner in their success.
The post GeoComply welcomes Kip Levin as CEO, driving customer-focused innovation and growth appeared first on Gaming and Gambling Industry in the Americas.
Casino Guru, the leading online casino database and advocate for responsible gambling, has taken a further look into the success of the Gamalyze campaign it ran on the occasion of Safer Gambling Week 2024.
Hosted as a joint effort and collaboration with Mindway AI, a respected data science company with a particular focus on analyzing gambling behavior and integrating seamless technology-driven consumer protection measures.
The Gamalyze game, which sought to analyze and inform consumers about their gambling habits, was launched by 10,479 visitors, Casino Guru News previously reported, and 7,116 of the launched games were completed through the end.
Now, Casino Guru has dug into the newly surfaced data the collaboration has revealed and has carefully studied feedback from the campaign to help improve future iterations of the ambitious player protection initiative, discovering that the actual results were better than what was previously thought to be the case.
A total of 279,000 people saw the Gamalyze campaign on the Casino Guru’s website, with 65% of the people who visited the game detail deciding to play it – or some 13,000. Casino Guru was not only able to calibrate its initial numbers for how many people visited the game, or played it, but also derived other vitally important metrics.
First, the number of high-risk players has dropped to 15.6%, down from 17% in the previous campaign’s iteration. In contrast, the number of high-risk players, according to overall data, is 17.3%.
Upon completing the game, the players received advice and feedback on how to improve their gambling behavior.
Another interesting trend that Casino Guru noted was that for the most part, players were able to accurately predict the level of risk they were taking.
For example, only 15.6% of all players had underestimated their risk level – the same as the prior iteration of the Gamalyze campaign. In contrast, the overall average number is 15.2%. These players had too received advice on how to improve their gambling behavior and avoid unnecessary risk-taking.
51.7% of all players showed signs of normal loss sensitivity, which was down from 61% in the previous iteration of the campaign, indicating that players during this campaign showed less concerns over increased losses.
These findings highlight the meaningful impact of the Gamalyze campaign and reinforce the value of data-driven responsible gambling initiatives.
Encouraged by these results, Casino Guru and Mindway AI remain committed to refining their approach, expanding their reach, and continuously improving player protection efforts.
Each iteration presents new opportunities for Casino Guru and Mindway to empower consumers to make responsible gambling decisions.
The post Casino Guru breaks down Gamalyze Campaign data and success appeared first on European Gaming Industry News.
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