Press Releases
Pragmatic Play Gets Summer Started With Fruit Party
Pragmatic Play, a leading content provider to the gaming industry, has released its colourful new title, Fruit Party.
The 7×7 videoslot is packed with fruity flavour and colour, with a cluster pay mechanic setting it apart from your traditional game. With every successful spin, more fruit cascades down onto the reels with Pragmatic Play’s tumbling wins feature.
The Golden Fruit acts as a scatter symbol and triggers the bonus feature when three or more land on the reels. In the Free Spins mode, every winning block has the chance to be randomly multiplied by 2x or 4x, which can be expanded further if any other blocks in the combination also contain a random multiplier, up to 256x the initial win, for lucrative results.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Fruit Party has all the colour and fun of any great summer bash, but this time it’s packed with wins.
“With an innovative cluster-style wins system and plenty of multipliers, Fruit Party can turn one spin into big payouts with its high volatility and action-packed Bonus Round!”
Pragmatic Play currently delivers up to four new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.
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AGS is thrilled to announce that its innovative real-money online slot game, 3x Ultra Diamond
, developed by AGSi—AGS’ Interactive division—has won the Top Performing New Online Slot Game award at the 2025 EKG Slot Awards. The prestigious award, presented at the February 27, 2025 ceremony at Palms Resort and Casino in Las Vegas, recognizes the game’s exceptional success and its extraordinary impact in the rapidly evolving online gaming landscape.
3x Ultra Diamond is a high-volatility, 3×3 slot game with 9 selectable lines, offering multiple ways for players to win. Developed by AGSi’s in-house online game studio, the game allows players to increase their potential for massive payouts by adjusting their bet per line, which also scales the jackpots. The exciting features include multiple tiers of WILD symbols and dynamic watermark multipliers, which can significantly boost line wins. Jackpots are triggered when players land three WILD symbols of different tiers on a played payline—unlocking thrilling rewards. With classic symbols like Diamonds, BARs, and Sevens, combined with innovative gameplay mechanics, 3x Ultra Diamond delivers an electrifying experience that keeps players on the edge of their seats.
Since its launch, 3x Ultra Diamond has quickly become a standout title in the online gaming space. It debuted in the July 2024 Eilers & Krejcik Gaming (EKG) U.S. Online Game Performance Report, where it soared to the top, ranking #1 in both the “New Top Game Ranks – Overall” and “New Top Game Ranks – Slots” categories. It also earned a Top 5 spot in the “Top Game Ranks – Overall” category. Most recently, the game was honored as a Top Game Spotlight in the February 2025 EKG U.S. Online Game Performance Report, a testament to its enduring popularity and impressive performance.
This award marks another milestone for AGSi, further solidifying its reputation for delivering cutting-edge, in-house developed online content that push the boundaries of player engagement and entertainment.
The post AGS Wins Top Performing New Online Slot Game at 2025 EKG Slot Awards appeared first on Gaming and Gambling Industry in the Americas.
OddsMatrix, EveryMatrix’s sportsbook and odds feed business, has further enhanced its premium sports content offering by partnering with micro-markets provider Kero Gaming.
The collaboration will see OddsMatrix integrate Kero’s suite of traditional and contextual football led micro markets into its sportsbook and feed coverage, with basketball, baseball, and American football to follow later this year.
These rapid micro-markets will broaden OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types across its ‘always-on’ sportsbook.
Kero content will supplement OddsMatrix’s existing multi-sport Fast Markets product offering sportsbook and odds feed customers real-time, instant betting options across a variety of individual game moments.
By blending its proprietary Fast Markets with Kero’s micro-betting output, OddsMatrix will further empower its growing, global tier-1 client base with a differentiated and dynamic live betting offering.
Tor Skeie, CEO, OddsMatrix, said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.
“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.
“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”
Tomash Devenishek, CEO, Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.
“This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”
The post OddsMatrix grows micro-market coverage with Kero Gaming integration appeared first on European Gaming Industry News.
Rapidly Expanding Content provider takes players on a trip to Wonderland in Alice WonderLuck
Popular iGaming content provider BGaming is thrilled to announce the launch of Alice WonderLuck. Inspired by the whimsical world of Lewis Caroll’s iconic novel, Alice Wonderluck invites players to conjure up some magic on the reels.
Alice WonderLuck plunges players into a vibrant reimagining of Wonderland, where a series of familiar characters are given a fresh, digital makeover. The classic tale’s creative and slightly off-kilter atmosphere has been brought to life perfectly with an enchanting soundtrack.
Adding to the slot’s immersive experience, Alice is positioned by the reels and will react to in-game events. She is on hand to support players whenever they need it, helping to drive engagement and keep them in the thick of the action.
The fantastical world of Alice in Wonderland is renowned for its mystery and surprises, and BGaming has tapped into this with the game’s Mystery Symbol feature. The symbols can land during any base game spin, heightening anticipation and creating suspense. They can also turn into Golden Mystery symbols, triggering the Coin feature with different multipliers and Collect symbols.
At the start of the Free Spins round, players enter the Choose Card round. Here, they encounter 16 face-down cards and can turn a select number over to uncover additional features, including extra spins, low Mystery symbols, high Wilds, or multipliers.
Alice WonderLuck emphasizes player choice, offering two differently priced bonus buy features for an improved entertainment experience. For 100x their stake, players can trigger the spins with at least three extra features, and for 250x, they will be triggered with five.
Players who enjoy high stakes will also love the optional Try Your Luck game before the Free Spins game.
While many of these gameplay features may appear familiar, the beauty of Alice WonderLuck is that it provides a new perspective on them.
If the captivating gameplay isn’t enough to lure players down the rabbit hole, then the game’s powerful math model will be. Alice WonderLuck conjures up a maximum win of 10,000x of the stake and an attractive 97.00% RTP.
Yulia Aliakseyeva, Chief Product Officer at BGaming, said: “We are all huge fans of Alice in Wonderland at BGaming and have wanted to create a slot around the theme for a long time.
The magical world of the story lends itself perfectly to online slots, and it has allowed our team to get creative with the gameplay. We’ve blended familiar features with a fresh perspective, creating an enchanting game with some brilliant winning potential.”
The post Dive Into the Rabbit Hole with BGaming’s Alice WonderLuck appeared first on European Gaming Industry News.
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