Flows, the no code automation platform driving faster product delivery for businesses globally, has added Opti-X, Optimove’s Digital Experience Platform for faster time-to-conversion and higher customer lifetime value, to its Marketplace. Optimove is the creator of Positionless Marketing, and the and the #1 Player Engagement Platform in iGaming.

The marketplace addition highlights the next chapter in the partnership between the two companies, giving operators more ways to deliver real-time, personalised experiences that adapt to the needs of every player. Opti-X helps operators tailor content and experiences to reflect the preferences, behaviours and needs of each individual player. Powered by AI, it supports marketing teams in delivering more relevant messaging based on where a player is in their journey.

The strengthened partnership between Flows and Optimove unlocks enhanced ways for operators to connect systems that don’t naturally work together. Through Flows’ orchestration and integration layer, clients utilising Optimove can now gain instant access to Opti-X, enabling their teams to trigger personalised campaigns using real-time behaviours, internal logic or enriched data from across their tech stack. The result is a faster, more flexible way to build and launch new features and experiences without dependency on developers.

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Daniel de Souza, VP Commercial at Flows, said: “Having worked at both Optimove and Flows, I can see the tangible benefits of connecting these tools. Operators gain greater flexibility to create personalised, fully connected experiences, driven by the power of Opti-X within the Flows ecosystem. The Opti-X platform is a powerful system, but when combined with Flows spin by spin level of data, operators can activate different strategies in real-time data. This will give the product teams freedom to move faster, smarter and bring more meaningful experiences to the end customer.”

Matthew Gilbery, Director of Personalisation, said: “The real winners are iGaming operator marketing teams. Flows adds a powerful layer of agility to personalisation by connecting data, systems, and logic in real-time. Through its integration with Opti-X, marketing teams can launch hyper-personalised player experiences instantly, without relying on developers. This collaboration brings the power of Positionless Marketing to life enabling teams to move faster, adapt quickly, and deliver campaigns that truly reflect each player’s needs. We’re truly excited about the possibilities this partnership unlocks.”

Belatra Games, the specialist online slots developer, is proud to unveil its latest instant game hit, Jackpot Limbo. This instant title blends simplicity, strategy, and the thrill of big wins, offering fast-paced gameplay, intuitive mechanics, and suspense.

Before each round, players must select their Player Factor using the Target field and then press the Bet button. The game will then generate a random Game Factor between 1.00 and 9999.00 – the higher the number, the bigger the potential win – but the risk rises. If the selected Player Factor is less than or equal to the Game Factor, the player wins. The prize is calculated as the bet amount multiplied by the Player Factor.

The Jackpot feature can only be accessed with a minimum bet of 60 credits. When activated, the game randomly sets a target jackpot amount. The jackpot is awarded to the player whose bet pushes the total prize pool to hit or go beyond that set total.

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As the pool nears the target, the jackpot display will start to flash red. From this point onward, jackpot reels may appear and spin. Players will scoop the jackpot if the ‘LIMBO’ appears on the reels.

Sergey Chernyavski, Belatra Games’ CCO, said: “Jackpot Limbo is the ultimate test of risk and reward as players contort themselves to find the winning formula. The beauty of this instant format is its accessibility: easy to learn, fast to play, and always exciting.”