Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.

Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.

While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.

Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.

Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.

Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.

SCCG Management has entered into a strategic partnership with Affinity Group, the Isle of Man-based corporate service provider and regulatory consultancy firm, to bring multi-jurisdictional gaming licensing, compliance, and corporate structuring capabilities to gaming operators, technology providers, and investors worldwide. The partnership positions SCCG as Affinity’s market representation channel into the broader gaming and sports entertainment sectors, while Affinity’s corporate services, regulatory expertise, compliance support, and multi-jurisdictional licensing through Gaming Gateway give SCCG clients a direct path to licensing in some of the world’s most respected gaming jurisdictions.

What Affinity Group Does

Founded in 2004 on the Isle of Man, Affinity Group is an independently owned corporate services company that specializes in helping regulated businesses establish, structure, and maintain operations across multiple jurisdictions. The company has built a particular depth of expertise in eGaming, where it has been assisting operators with licensing and corporate structuring since 2013.

Affinity operates through several specialized brands, with Affinity Nav serving as its regulatory consultancy arm focused on eGaming and fintech. Affinity Nav provides end-to-end support for both startups and established operators, from initial consultancy and strategic planning, to regulatory liaison, regulatory framework expertise, and ongoing compliance management after go-live.

Beyond licensing, Affinity provides a comprehensive suite of corporate services that gaming companies need when entering new markets: company incorporation and administration, provision of directorship and company secretary services, registered office facilities, bank account opening assistance, escrow services, VAT registration and returns, and liaison with lawyers, payment solution providers, hosting providers, and software suppliers. This breadth means a gaming operator or technology supplier can work with a single partner to handle the corporate and regulatory infrastructure required to operate in a new jurisdiction.

Gaming Gateway: Taking Global Licensing Further

In 2025, Affinity launched Gaming Gateway, its Florida-based brand dedicated to taking Affinity’s proven licensing track record, with a 100% license application success rate, truly global. Building on the deep jurisdictional expertise Affinity has established, particularly across the Isle of Man and Malta, Gaming Gateway extends that capability across a wider range of international markets, assisting clients in obtaining both inward and outward-facing licenses the world over.

Whether an operator is seeking to enter a new regulated market or a jurisdiction requires outward-facing regulatory approvals, Gaming Gateway delivers the same bespoke, end-to-end service that has defined Affinity’s 100% license application success rate, now at a truly global scale. The SCCG partnership directly extends Gaming Gateway’s reach into the operator and supplier relationships SCCG has built across more than three decades in the industry.

Why This Matters for the Gaming Industry

The global gambling industry is expanding rapidly into new regulated markets, and with that expansion comes an increasing demand for licensing, compliance, and corporate structuring expertise that most operators and technology suppliers do not have in-house.

Securing an eGaming license is not simply a regulatory filing. It requires a deep understanding of the specific jurisdiction’s regulatory framework, corporate governance requirements, beneficial ownership disclosure rules, anti-money laundering obligations, player protection standards, and ongoing reporting commitments. Each jurisdiction has its own application process, timeline, and operational expectations.

Affinity operates in several of the most sought-after gaming jurisdictions. The Isle of Man, regulated by the Gambling Supervision Commission, is widely regarded as a gold-standard tier-one jurisdiction with particular strengths in operator flexibility and access to global markets. Malta, governed by the Malta Gaming Authority (MGA), provides the EU regulatory gateway that many online operators require.

For gaming companies evaluating market entry, the ability to work with a single corporate services partner across multiple jurisdictions reduces complexity, speeds up application timelines, and ensures consistent governance standards. Affinity’s established relationships with regulators in each jurisdiction, built over more than two decades of operations, provide clients with a level of access and institutional knowledge that accelerates the licensing process.

What SCCG Brings to the Partnership

SCCG Management will represent Affinity Group across the gambling and sports entertainment ecosystem, connecting Affinity’s licensing and compliance capabilities to the operator, platform, and technology relationships SCCG has built over more than 33 years in the industry.

The engagement covers SCCG’s standard advisory structure: qualified introductions to gaming companies evaluating new market entry, international expansion support, commercial partnership development, and strategic advisory. Affinity will also benefit from SCCG’s content and marketing infrastructure, including newsletter distribution to approximately 34,000 gaming industry professionals, thought leadership placement, event visibility, and amplification through SCCG’s digital channels.

Stephen Crystal, Founder and CEO of SCCG Management, will serve as a brand ambassador for Affinity, representing the company’s capabilities in meetings, at industry events, and across SCCG’s network of operator and investor relationships.

Target Verticals

The partnership will focus on connecting Affinity to several categories of gaming and entertainment businesses: online gaming operators and sportsbooks seeking multi-jurisdictional licensing strategies, gaming technology suppliers and platform providers needing licensing in operator markets, startup and early-stage gaming companies requiring corporate structuring and initial license applications, established operators expanding into new regulated markets, gaming-adjacent fintech and cryptocurrency companies navigating regulated frameworks, and investors and holding companies evaluating jurisdictional structures for gaming assets.