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Infingame is strengthening its position in one of the fastest-growing segments of the iGaming industry, leveraging deep expertise in sweepstakes to help operators and game developers unlock new growth opportunities.

Over the past year, sweepstakes have moved from a niche concept to a major focus area, particularly in North America, where the model has gained significant traction across the US, with growing interest in markets such as Canada and Australia. This momentum is being driven by a fundamental shift in how players engage with gaming products.

“Sweepstakes introduce a different kind of experience,” said Dmytro Kryvorchuk, COO at Infingame. “By using token-based systems, the focus moves away from immediate financial outcomes and towards entertainment, progression, and longer player sessions.”

Infingame has positioned itself as a bridge between traditional iGaming and the sweepstakes ecosystem. While its aggregation platform connects operators to over 150 game providers, only a limited number currently offer sweepstakes-adapted content. To address this gap, Infingame works closely with studios to support the transition.

“Developing for sweepstakes is not a simple port of existing games,” Dmytro Kryvorchuk noted. “Studios must rethink everything, from language and UX to mechanics and compliance. Terms like ‘bet’ or ‘cash’ often need to be replaced entirely, and dual-currency logic must be built into the core experience.”

Infingame supports this process through technical integration, regulatory guidance, and a streamlined API that allows developers to adapt and scale content efficiently. The company has also played an active role in mentoring providers through the adaptation process, accelerating their entry into the sweepstakes market and expanding the available content pool for operators.

This collaborative approach has enabled Infingame to build a strong foothold in North America, working alongside some of the region’s largest sweepstakes operators. As a result, new clients can be onboarded quickly, with access to relevant content and practical expertise from day one.

A key differentiator lies in Infingame’s role beyond aggregation. The company acts as a strategic partner, helping operators navigate the complex and often fragmented regulatory landscape. In North America, where requirements vary significantly between states, compliance remains a central challenge.

“We don’t just provide content, we help operators understand how to structure their platforms correctly,” Kryvorchuk said. “That includes everything from choosing the right mechanics and terminology to connecting them with legal advisors, payment providers, and financial partners who specialise in sweepstakes.”

As the market matures, Infingame continues to invest in expanding its sweepstakes offering. The company is actively onboarding new providers, sharing market insights, and supporting studios in navigating regulatory nuances.

At the same time, Infingame is enhancing its engagement toolkit. Early results have shown measurable increases in player activity and retention, particularly in reactivating dormant users. Building on this momentum, new features such as Challenges are being rolled out to give operators additional ways to drive engagement and differentiate their offering in an increasingly competitive space.

By combining content, technology, and hands-on expertise, Infingame is helping shape the future of sweepstakes, transforming it from an emerging trend into a sustainable, high-value segment of the global iGaming industry.

The post The power of sweepstakes: how Infingame brings strategic value to the iGaming market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Following the successful debut of HIPTHER Baltics: Vilnius 2026, HIPTHER is proud to announce the transformation of its Vilnius event into the HIPTHER Fintech Summit –– a new annual pan-European gathering dedicated to fintech innovation, regulation, payments infrastructure, digital banking, compliance, and financial technology growth.

Hosted each year in Vilnius, the Summit is designed to unite fintech leaders, regulators, banking innovators, investors, infrastructure providers, and high-growth technology companies in one of Europe’s most dynamic and fast-rising fintech capitals.

The announcement follows a strong first edition of HIPTHER Baltics: Vilnius, where speakers and delegates explored Lithuania’s evolving regulatory landscape, open banking leadership, MiCA readiness, next-generation payments, blockchain infrastructure, AI in finance, and the future of cross-border digital services.

Why Vilnius, Why Now

Over the last decade, Lithuania has emerged as one of Europe’s most ambitious fintech ecosystems, attracting international payment institutions, EMI leaders, blockchain businesses, challenger banking operations, and compliance-focused innovators.

With a progressive regulatory environment, world-class talent, strong digital infrastructure, and strategic access to European markets, Vilnius has become a natural meeting point for the future of finance.

The new HIPTHER Fintech Summit aims to accelerate that momentum by creating a boutique, high-value annual platform where real decision-makers meet to exchange ideas, build partnerships, and shape the next era of European financial innovation.

What the HIPTHER Fintech Summit Will Cover

Attendees can expect deep-dive discussions across topics including:

• Open Banking & A2A Payments
• Cross-Border Financial Infrastructure
• EMI & Digital Banking Growth
• MiCA, AML & Regulatory Readiness
• Embedded Finance & B2B Payments
• AI in Financial Services
• Blockchain & Tokenisation
• Cybersecurity & Fraud Prevention
• Fintech Investment & Scale-Up Strategy

A Boutique Summit for Serious Industry Dialogue & Networking

True to HIPTHER’s established event DNA, the Summit will prioritize quality over crowd size — bringing together senior professionals in a premium environment built for meaningful networking, practical insight, and long-term business value.

Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, commented:

“Vilnius has proven to be the perfect home for this vision. By launching the HIPTHER Fintech Summit, we are establishing a dedicated annual anchor for the European fintech community to gather, collaborate, and navigate the complex but exciting intersection of technology and regulation in a city that truly lives and breathes innovation.”

Looking Ahead

The inaugural official edition of the HIPTHER Fintech Summit will take place in Vilnius in 2027, with dates and early registration details to be announced soon.

Keep an eye out for dates at the official website of HIPTHER Events and follow HIPTHER (LinkedIn, Facebook) and @hipther_agency (Instagram) for updates.

About HIPTHER

HIPTHER is a leading boutique media and events brand connecting leaders across iGaming, fintech, blockchain, AI, compliance, and emerging technology sectors through premium conferences, expert content, and high-value networking experiences across Europe.

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