Press Releases
Playson’s new Funky Fruit slots to dazzle ICE London 2020
Game provider to showcase slot series at year’s big event along with its range of promotional tools
Casino software developer Playson is heading to ICE London 2020 to exhibit its Funky Fruits slots portfolio along with its popular selection of engagement tools.
Playson will be showcasing its comprehensive offering at Stand N7-110 at the event, held at the ExCeL London, 4 – 6 February.
One of the company’s major attractions will be its Funky Fruits series, the first title of which, Red Chilli Wins, puts a fresh twist on the popular fruit machine theme, and has been a real hit with players.
Playson will also be promoting its selection of bespoke engagement tools, including Free Spins, Tournaments, Feature Trigger, and its integrations-free Jackpots – its market-leading Mystery, Multilevel and Daily Jackpots can now simply be switched on, no longer requiring additional integration.
During the exhibition, the game provider will also be hosting three separate tournaments spanning the three days of ICE. With each day’s competition dedicated to a specific game, these are a fantastic way of letting visitors experience the tournaments while trying their luck on Playson’s popular suite of games.
Blanka Homor, Sales Manager at Playson, said: at Playson, said: “ICE London is a fantastic opportunity for us to introduce new products to the industry’s most well-respected executives, and the ideal chance to underline the quality that we bring to the gaming industry.
“Our new Funky Fruits slots series has already proved popular with players, and alongside the promotion of our bespoke engagement tools, this year’s event is going to be a very exciting one for Playson.”
To book a meeting with Playson’s commercial team at the event, please email [email protected] or visit Stand N7-110
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
-
Compliance Updates6 days agoArizona Department of Gaming Issues Cease-and-Desist Orders to Multiple Operators Linked to Underage Gambling and Illegal Activity
-
Compliance Updates7 days agoKONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market
-
Latest News7 days agoEnjoy Gaming Builds on Slot success with Diamond Slam: Xtra Power
-
Latest News7 days agoWeekend Reels | Week 28: Slot Drops & Trends
-
Compliance Updates7 days agoSpillemyndigheden Publishes Report on Illegal Gambling
-
Compliance Updates7 days agoTaDa Gaming Accelerates LatAm Growth with Peru Licence Approval
-
Canada7 days agoHigh 5 Games Expands Across Alberta’s Open iGaming Market Following AGLC Supplier Approval
-
Compliance Updates6 days agoArizona regulator orders five operators to stop alleged illegal gambling activity



