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Hub88 launches Player Analytics to give operators complete view of user behaviour

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Hub88 has enhanced its Operator Backoffice suite with the launch of Player Analytics, a tool designed to provide operators with a clear, actionable view of player behaviour across their platform.

Traditionally, understanding player activity has been a manual, time-consuming process, often requiring data to be pulled from multiple systems or spreadsheets. Player Analytics consolidates this information into a single interface, improving efficiency and enabling data-driven decision-making.

The tool offers two main interfaces:

  • Table View: Provides broad segmentation and filtering across the entire player base. Operators can sort players by date, product, country, device, currency, or player ID, and save custom segments for ongoing analysis.

  • Player Profile: Delivers a detailed overview of individual users, including gameplay history, KPIs, supplier activity, devices, currencies, geography, and flagged events — all presented via customizable charts and dashboards.

With advanced insights, operators can detect financial spikes or drops, analyze behavioural trends, forecast churn, and identify potential fraud. Linking supplier IDs directly to player activity also helps operators spot inconsistencies and streamline support processes.

Ollie Castleman, Managing Director of Hub88, commented:

“With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and in granular detail, without relying on manual processes or specialists. Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.”

The launch of Player Analytics reinforces Hub88’s commitment to providing operators with tools that enhance efficiency, support long-term growth, and maximize platform performance.

The post Hub88 launches Player Analytics to give operators complete view of user behaviour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Andrii Tsyganov CEO of 7Rings Gaming

Hub88 boosts content capabilities through strategic tie-up with 7Rings Gaming

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Rapidly emerging studio debuts on Hub88’s aggregation platform with a range of social and competitive functionalities.

Hub88 has broadened its results-focused content collection by collaborating with 7Rings Gaming, an emerging studio recognized for producing unique, character-centered slot games.

Since its launch in 2025, 7Rings Gaming has earned acclaim for creating games designed for performance, merging captivating visual design with established math models and mechanics aimed at player retention. The expanding catalog of the provider features 17 engaging titles like Wild Bite, Book of Wild West, Crazy Shark, Godshot, and SnakeX Arcade, with one to three new games launched each month.

The studio fuses its distinctive artistic flair with socially driven elements like leaderboards and interactive hot/cold indicators, along with well-liked features like Buy Bonus. Its strong RGS ensures secure and equitable gaming, paired with sophisticated marketing tools designed for worldwide markets.

The agreement signifies increasing operator demand for unique, high-quality content that provides both instant engagement and long-term revenue growth. With Hub88’s smooth integration, operators can quickly launch 7Rings Gaming’s game collection to enhance lobby performance and expand their slot variety.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “7Rings Gaming is a studio that combines creative ambition with a clear focus on performance. Their games stand out visually, but just as importantly, they are built on strong social elements and mechanics that deliver results for operators.

“We’re pleased to add their full portfolio to our platform and bring something genuinely differentiated to a wider audience.”

Andrii Tsyganov, CEO of 7Rings Gaming, said: “We liked the Hub88 team from the very beginning, and partnering with them is a key step in our global distribution strategy. We’re building innovative, high-performing content and the market response already proves it.

“This integration gives operators fast access to our content and a real alternative that complements the industry giants rather than copies them. This is about generating more value from their lobbies, not just checking the box to add another supplier.”

The post Hub88 boosts content capabilities through strategic tie-up with 7Rings Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DEGEN Studios

Hub88 joins forces with iGaming ‘mavericks’ DEGEN Studios to bring high-impact slot releases to global operators

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Hub88 has strengthened its content offering through a new partnership with DEGEN Studios, an emerging supplier renowned for its fast-paced and fearless gaming experiences. The collaboration brings DEGEN’s unconventional titles to Hub88’s platform, enabling operators to deliver sharp, dynamic content designed to engage modern players.

With a focus on community-driven features and unique in-game rewards, DEGEN’s slots are truly “built by gamers, for gamers”, providing standout content in an increasingly competitive market. The studio’s full portfolio — including Raider Riches, Rave Riot, Sunset Showdown, and upcoming titles 88 Treasures and Vendetta Fury — will be available to Hub88’s operator network via a seamless API, offering bold and fast-paced gameplay experiences.

As part of the partnership, Hub88’s network will gain early access to DEGEN’s content, with additional games and features set to roll out throughout the year. The collaboration reinforces Hub88’s commitment to curating a content library that challenges predictability and pushes the boundaries of traditional gaming.

Leadership Commentary

Ollie Castleman, Managing Director of Hub88, said:

“We are committed to supporting studios that challenge convention and bring fresh energy to the market. DEGEN Studios’ bold releases stand out for their creativity and player-focused design. By integrating their portfolio, we’re enhancing our aggregation platform with distinctive, high-impact content that helps operators differentiate in increasingly competitive markets.”

Danny Gordon, Head of Studio at DEGEN Studios, added:

“DEGEN was founded on the belief that iGaming needs mavericks. Too many titles play it safe, relying on familiar mechanics and predictable loops, and we’re determined to push beyond that. Our partnership with Hub88 gives operators access to content that refuses to blend into the lobby. Their global reach and modern infrastructure make them the ideal partner to help us continue reshaping the slots landscape.”

The post Hub88 joins forces with iGaming ‘mavericks’ DEGEN Studios to bring high-impact slot releases to global operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88

Hub88 elevates player engagement and loyalty capabilities through new partnership with LuckyDraw to integrate prize draw monetization and gamification platform with operator network

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Hub88, the leading iGaming aggregator, has partnered with LuckyDraw, an innovative prize draw gamification platform, to enhance player loyalty and maximize lifetime value for operators. The collaboration enables Hub88’s extensive operator network to seamlessly integrate LuckyDraw’s technology, offering highly customisable and interactive prize draws, including raffles, scratch cards, and instant win games.

Launched in early 2026, LuckyDraw’s platform is designed for full native integration, allowing operators to maintain a fully branded experience. By hosting interactive raffles and instant-win experiences, operators can increase engagement, drive retention, and optimize monetization while offering players new, exciting ways to interact with their brands.

Ollie Castleman, Managing Director of Hub88, said:
“Over the past year, we’ve heavily invested in jackpots, bonusing, and loyalty solutions across our platform. LuckyDraw’s fully branded raffles, instant wins, and scratch games are a valuable addition, helping operators engage their players in new and compelling ways, all while strengthening brand loyalty and increasing lifetime value.”

Yaniv Spielberg, CEO and co-founder of LuckyDraw, added:
“With our experience as online gaming operators, we understand how to enhance the player experience to generate higher engagement and loyalty. Our prize draw platform is flexible and easy to implement, meeting the growing demand for interactive raffles and instant win games. Partnering with Hub88 allows us to bring these experiences to wider audiences while helping operators deliver unique, performance-driven engagement strategies.”

This partnership strengthens Hub88’s offering, aligning with its commitment to provide innovative, high-quality solutions that deliver measurable results and improved returns for operators across regulated markets.

The post Hub88 elevates player engagement and loyalty capabilities through new partnership with LuckyDraw to integrate prize draw monetization and gamification platform with operator network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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