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Rome wasn’t built in a day. Neither was SiGMA World.

But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.

“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.

Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.

In the episode, Eman reveals:

• The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
• Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
• From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
• 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
• Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
• Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
• The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight

“We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.”

Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.

Watch or listen to Season 3, Episode 1 with Eman Pulis on:

• YouTube
• Spotify
• Apple Podcasts

The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.

The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.

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Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives—the drive-time podcast where iGaming’s most interesting voices speak freely. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the energy you can only find on the road.

Episode 4 of the Season 2 finale puts the spotlight on Kelly Kehn, founder, board member, and startup advisor in gaming. As co-founder of Defy the Odds (DTO), she’s building a launchpad and community connecting startups, investors, and operators—with a focus on female and minority founders. Previously, she co-founded the All-In Diversity Project, held ecosystem roles at happyhour.io and SBC, and serves on boards including FUNNZ.

During the ride, Kelly opens up about:

• Why iGaming events matter: the community, access, and acceleration you only get in the room.
• Defy the Odds (DTO): why she and her co-founders built it, what it is, and how founders plug in.
• Women in iGaming: real challenges and how to lower the barrier to entry; inclusion as a growth strategy.
• Pitch ideas that paid off and common startup pitch mistakes.
• The next possible unicorn in iGaming and what makes it possible.
• Soundtrack to success: the song for a win, the pre-coaching track, and the one that sums up her career.
• The boldest ideas: intention, asking for help, and doing the homework.
• The unwritten rule of iGaming.
• Halloween rubric: the scariest moments in life and career, and why saying the hard thing out loud matters.
• Kelly’s Champion Rule: Be kind to yourself and to others.

“As Kelly said, ‘When we open the space to more people and more perspectives, we all win and the pie gets bigger.’ This episode was the perfect finish of our Season 2 in Lisbon,” said Krazhan.

Watch or listen to Season 2, Episode 4 with Kelly Kehn on:

• YouTube
• Spotify
• Apple Podcasts

Season 2 of Bet It Drives launched with Rasmus Sojmark, kept pace with Tiago Pereira and Kyrylo Korobka, and now crosses the line with Kelly Kehn in the finale. But still, don’t unbuckle yet: Season 3 is coming soon with more interesting conversations and more reasons to hit play. Follow GR8 Tech to stay in the loop.

The next chapter of iGaming belongs to champions who play smart and bold. Join GR8 Tech at SiGMA Central Europe 2025, Rome, November 3–6, booth 5028-2, and discover the Heavyweight Rulebook—built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders appeared first on European Gaming Industry News.

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Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives—the drive-time podcast where iGaming’s sharpest voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, Episode 3 spotlights Kyrylo Korobka, Executive Director at Ready to Fight by Oleksandr Usyk, for a candid ride through the intersection of boxing, technology, and business execution.

Korobka leads operations at RTF, the ecosystem co-founded by the heavyweight champion Oleksandr Usyk on a mission to digitize boxing. Before, he had a career in international corporations and held a CMO role within a major crypto project. He has helped steer large-scale events and partnerships, including the Usyk vs. Dubois blockbuster, while advancing new tech initiatives like a cross-border payments solution and federation partnerships for the next generation of fighters.

During the ride, Kyrylo opens up about:

• His role as Executive Director of Ready to Fight
• Co-organizing a major fight for Oleksandr Usyk and overseeing broadcast, marketing, and operations
• Partnering with boxing federations and the mission to digitize boxing for the next generation
• His path from international corporations and a crypto CMO role into sports business
• Why his day-to-day is more “business” than “sport”
• What it’s like working with a superstar like Usyk and meeting other legendary athletes
• A standout partnership: Queensberry Promotions (founded by Frank Warren)
• How his view of iGaming evolved beyond “just casino”
• Learning from setbacks: treating failures as lessons and not repeating mistakes.
• His #1 “champion rule”: discipline and consistency at every stage.

“Boxing at the elite level is discipline, preparation, and execution—exactly how winning platforms are built,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “Kyrylo shows how Ready to Fight thinks like a tech company: digitize the sport, empower the community, and move fast with the right partners. That’s the GR8 way: performance first, innovation always.”

It’s been almost a year since GR8 Tech started its partnership with Ready to Fight. As RTF’s exclusive Partner in Tech, GR8 Tech brings a scalable, high-performance sportsbook and iGaming platform, top event coverage, smart margin management, and a geo-specific approach, while RTF channels champion-level vision to digitize boxing for fighters and fans. Together, they’re rolling out exclusive sports fashion drops, new features, and digital activations to bring the boxing world closer through great tech.

Watch or listen to Season 2, Episode 3 with Kyrylo Korobka on:

• YouTube
• Spotify
• Apple Podcasts

Season 2 of Bet it Drives launched with Rasmus Sojmark and kept pace with Tiago Pereira. The podcast continues with the upcoming episode featuring Kelly Kehn.

The next chapter of iGaming belongs to champions who play smart and bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.

The post Discipline Meets Drive: Kyrylo Korobka from Ready To Fight Joins GR8 Tech’s Bet It Drives appeared first on European Gaming Industry News.