SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws.

The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format.

New Brunchtime and Drivetime Draws

The newly introduced Brunchtime and Drivetime 49’s draws will run daily at:

• 11:49am (BST) / 12:49pm (SAST)

• 4:49pm (BST) / 5:49pm (SAST)

All draws are broadcast from SIS’s UK studios, delivered as a fully managed, end-to-end solution with a strong focus on integrity and reliability.

The new additions further strengthen Hollywoodbets’ live Numbers schedule, creating more touchpoints throughout the day to keep players engaged.

Building on Fast 15’s and 39’s Success

The expanded 49’s portfolio complements SIS’s existing Fast 15’s and 39’s draws, which launched with Hollywoodbets last year and have already delivered strong engagement and improved margins.

• Fast 15’s offers a high-frequency, high-churn format with competitive odds and an engaging, easy-to-follow structure.

• 39’s provides live draws every three minutes, acting as an effective filler product during quieter betting periods while increasing betting opportunities and win potential.

Together, the products form a comprehensive live Numbers ecosystem designed to maximise engagement and revenue throughout the day.

Strengthening SIS’ Position in Africa

Joe Andrews, Head of Sales across Africa at SIS, said the launch represents another milestone in the partnership.

“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.

Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”

Wayde Dorkin, Head of Product at Hollywoodbets, highlighted the importance of innovation in maintaining player engagement.

“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.

The SIS live Numbers offering has consistently engaged our players across Africa, and we’re confident this expanded product suite will drive continued growth.”

With additional daily draws and a proven live format, SIS and Hollywoodbets are reinforcing their commitment to delivering engaging, high-integrity betting content to players across Africa.

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