BETER, the award-winning supplier of fast-betting content, data, and odds across esports and sports, has expanded its footprint in Latin America through a new partnership with leading Colombian operator Wplay.

As part of the agreement, Wplay will roll out BETER’s exclusive ESportsBattle tournaments, with eFootball and eBasketball set to be the first titles introduced to its players.

The deal strengthens Wplay’s offering by enabling the operator to deliver fast-paced betting experiences that are increasingly in demand among Colombian players, while also helping it stand out in a competitive market.

BETER’s ESportsBattle tournaments feature nearly 500,000 events annually, spanning eFootball, eBasketball, eHockey, and eTennis. Each match offers up to 50 betting markets, with an average operator margin exceeding 7.5%.

Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.

“Wplay is exactly the kind of partner we look for — reputable, trustworthy, and innovative. It understands that player preferences are evolving and that fast-betting content is no longer a nice-to-have, but a must-have for operators looking to engage the next generation of bettors.

“The fact that we are able to strike partnerships with such high-calibre operators is a testament to the quality of our products and solutions, particularly when it comes to integrity and fairness.”

Julio Tamayo from Wplay added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.

“One of the standout qualities of BETER’s content is its strong focus on integrity, with a dedicated team ensuring strict adherence to fair play and transparency. This gives us a high level of confidence in offering its content to our players.

“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”

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FeedConstruct, a leading provider of sports betting technology solutions, has been appointed as the official technology partner facilitating BETER’s integration with LV Bet. Using FeedConstruct’s advanced infrastructure, BETER’s exclusive esports and sports content is now fully accessible to LV Bet players, ensuring a seamless and high-quality betting experience.

This partnership highlights FeedConstruct’s role in delivering scalable, reliable, and high-performance solutions that streamline content deployment for operators while supporting providers in reaching new audiences. By simplifying integration and optimizing distribution, FeedConstruct helps reduce time-to-market and ensures consistent performance at scale.

“We are proud to support BETER in its collaboration with LV Bet,” said Arsen Baghdasaryan, CCO at FeedConstruct. “Our technology enables fast, stable content delivery, helping providers expand commercially and operators offer reliable, revenue-driving solutions.”

Chuck Robinson, CRO at BETER, added: “FeedConstruct’s expertise allowed us to integrate seamlessly with LV Bet. Their technology ensures our fast-paced content is delivered efficiently and reliably, enhancing the betting experience for users.”

Marcin Doszczeczko, CEO at LV Bet, said: “Esports and short-format competitions are rapidly growing. Integrating BETER content via FeedConstruct strengthens our live offering, boosts player retention, and diversifies revenue streams. This partnership is a key part of our 2026 product strategy.”

The collaboration reinforces FeedConstruct’s commitment to connecting leading content providers with operators through innovative, scalable technology solutions that drive engagement, retention, and commercial growth.

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