The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.

A Hub of Industry Activity

From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.

Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.

Media Spotlight and Thought Leadership

The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.

The Grand Finale: A Night to Remember

The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.

The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:

The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.

The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

PropellerAds, a leading multi-source performance advertising platform, today launched a deeply integrated multi-format traffic strategy designed to deliver predictable conversions and scalable growth as acquisition costs climb and user attention fragments across devices and platforms.

Since 2011 PropellerAds has expanded beyond its Popunder roots into a full-service adtech platform that now includes Push, In-Page Push (IPP), Native/Display, Survey Traffic, and Telegram Mini Apps (TMA). This move positions the company as one of the few global providers offering integrated reach across traditional web placements and growing social/in-app ecosystems.

Why this matters for advertisers

Rising acquisition costs and cross-device fragmentation make single-format campaigns unreliable. PropellerAds’ multi-format suite lets brands, agencies and affiliates:

• Mix high-volume formats for rapid testing (Popunder) with high-intent formats (Survey Traffic).
• Reach audiences across Android, iOS and desktop with native-style creatives (IPP and Push).
• Tap emerging social channels via in-app experiences (Telegram Mini Apps) for engaged, low-disruption traffic.
  The result: more stable scaling, flexible reach, and higher conversion predictability.

Key formats powering the platform

• Popunder Ads — volume and scale
  Popunder remains a workhorse for large-scale acquisition, offering massive coverage, direct-click placements and cost control. It’s ideal for fast market tests and high-volume conversion funnels.
• Telegram Mini Apps (TMA) — social traffic growth
  TMA brings in-app interstitials, banners and task-based units inside Telegram’s Mini Apps. Advertisers gain access to highly engaged social users with performance optimization that preserves user experience.
• In-Page Push (IPP) — native, cross-device reach
  IPP delivers notification-style creatives embedded within webpages without opt-in, covering Android, iOS and macOS. Its native look and wide device support increase engagement and CTR while filling gaps left by traditional push.
• Push Format — persistent outreach
  PropellerAds’ Push ads reach users outside browsing sessions via browser notifications. As an early mover in push ads, PropellerAds now delivers billions of daily impressions to support remarketing and time-sensitive campaigns.
• Survey Traffic — high-intent audiences
  Survey Traffic funnels users who actively participate in surveys to advertiser landing pages, producing audiences with elevated intent—especially effective for finance, subscriptions, rewards, and lead generation verticals.

PropellerAds’ strategic edge

By combining multiple traffic types and automated optimization, PropellerAds aims to protect campaigns from volatility in any single channel. The platform’s cross-format approach helps advertisers adapt to shifting traffic patterns while maintaining ROI targets.

“With user behavior shifting across screens and contexts, PropellerAds’ multi-format synergy is now essential for scalable growth,” says Julia Larionova, Head of Marketing at PropellerAds. “Platforms with integrated formats and automated optimization will gain a competitive advantage as traffic continues to diversify.”

Bottom line

PropellerAds’ multi-format expansion reflects the adtech industry’s shift toward integrated, cross-device acquisition. For marketers facing rising traffic costs and fragmented attention, the platform offers diversified ad formats and performance tools to scale more reliably in 2026 and beyond.

The post PropellerAds Unveils Multi-Format Advertising Suite for Scalable User Acquisition (January 2026) appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

SOFTSWISS, an international iGaming technology provider with over 15 years of experience, closed 2025 with a series of key milestones, including the release of the fourth edition of its flagship iGaming Trends Report, the first industry trends conference, and a 45% expansion of its iGaming content portfolio across 24 regulated jurisdictions.

Certified Market Expansion and Industry Leadership 

Following certifications in Africa, SOFTSWISS secured full certification in Brazil, one of the world’s largest newly regulated iGaming markets, and expanded its presence in Europe. The company also renewed its partnership with Formula 1 legend Rubens Barrichello, Non-Executive Director in Latin America, entering the second year of collaboration focused on strengthening brand credibility and regional market presence.

The year concluded at SiGMA Central Europe 2025, marking the culmination of the SOFTSWISS content-driven strategy. The event combined the launch of the 4th edition of the flagship 2026 iGaming Trends Report, based on expert insights, AI-driven analysis, and independent research by Kantar, as well as the company’s first four-hour conference, ‘iGaming Trends Marathon’, featuring keynotes and panel discussions, and a three-day live assembly of an Alfa Romeo 4C, which was presented to partner Lottu, reinforcing SOFTSWISS’ partner-first growth model.

Ivan Montik, Founder of SOFTSWISS, comments: “2025 has been a year of global expansion and strengthened market presence for SOFTSWISS as a trusted technology partner, delivering reliable, regulation-ready solutions across Europe, Africa, and Latin America. I am proud that today we provide compliant technology across 14 regulated markets, fully compliant with local requirements and maintaining 100% technical stability for our partners.”

Product Maturity and Technical Performance

The SOFTSWISS Game Aggregator has strengthened its position as a reliable iGaming content hub, delivering high-quality games from in-demand studios and now featuring over 40,000 active games from more than 300 providers. With 99.999% uptime, it expanded availability in new markets, including Brazil and Peru. With over 600 clients worldwide, the solution remains a trusted engine for casino growth.

The SOFTSWISS Sportsbook continued to scale as a platform-agnostic and mobile-first solution. In 2025, the platform expanded its bonus mechanics, added new gamification features, and introduced additional content verticals to support a wider range of betting strategies. SOFTSWISS launched its first Sportsbook Network Jackpot with a €35,000 initial pool, awarding over €80,000 to the first winner.

Operators benefit from fast rollout on any casino platform and strong risk and retention support. With the Sportsbook setup times as short as 14 days, its partners are well-positioned to prepare for the 2026 FIFA World Cup.

The Jackpot Aggregator celebrated a record Prime Network Jackpot win of 1,400,000 euro and several product advancements. New features include paid participation campaigns, customisable jackpot widgets, and enhanced drops and multi-prize mechanics, providing operators with more efficient tools to engage and retain players. As a result, operators launched over 500 jackpot campaigns in 2025, generating more than 70,000 jackpot hits.

The SOFTSWISS Casino Platform marked its 12th year with strong client satisfaction, achieving a score of 8.3 out of 10, according to Kantar research. Focused upgrades in stability, management, and compliance further strengthened its role as a reliable software for online casino operations.

Affilka by SOFTSWISS continued its upward trajectory, surpassing 500,000 affiliate accounts and 122 million registered players. New features, including advanced click analytics, API-based campaign tools, and a sub-affiliate revenue share model, further support operators seeking more efficient and data-driven affiliate programmes

New Markets & Compliance 

Throughout the year, SOFTSWISS maintained a strong industry presence, participating in 50+ events, delivering 27 public speaking sessions, and receiving 28 industry awards across Europe, Latin America, Africa, and South Asia for its product portfolio, marketing execution, and individual professional achievements. Together, these results reinforce SOFTSWISS’ position as a reliable, regulation-ready technology partner with proven scale and long-term relevance across global markets.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,00 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS 2025: 45% Game Portfolio Growth, LatAm Extensive Expansion and Flagship iGaming Trends Report appeared first on Gaming and Gambling Industry Newsroom.