Conduet, a leading AI-driven customer experience (CX) and operations partner, has officially announced the European expansion of its gameLM platform. Specifically built for the high-pressure environments of online sports betting (OSB) and iGaming, gameLM is designed to help operators deliver scalable, compliant, and highly efficient player interactions.

The move comes after six successful years in the United States, where Conduet has established itself as a trusted partner for major brands including Hard Rock Digital, BetSaracen, Soaring Eagle, and Jackpocket Casino.

Solving the Scaling Challenge

Traditional customer support models often struggle to keep pace with the rapid growth and seasonal surges inherent in sports betting. gameLM addresses this by automatically resolving over 80% of player enquiries in real-time.

By handling routine tasks like account verification, promotion queries, and password resets, the platform:

• Reduces Handle Times: Instant responses lead to higher player satisfaction.

• Lowers Operational Costs: Drastically reduces the need for large, manual support teams during peak events.

• Frees Human Agents: Allows staff to focus on complex, high-value interactions that require empathy and advanced problem-solving.

Dual-Module Strategic Deployment

Unlike generic AI tools, gameLM is built on Conduet’s deep operational experience in the gaming sector. It is delivered via a low-friction PAM (Player Account Management) integration and features two core modules:

1. gameLM AI Agent: A standalone solution that handles player enquiries end-to-end with accurate, compliant, and multi-language support.

2. gameLM CoPilot: An agent-assist tool that provides human teams with real-time guidance, suggested responses, and policy insights to ensure consistency across every chat.

This “controlled” approach allows operators to choose their level of automation—starting with human-assisted support and moving toward full AI autonomy as confidence grows.

A Proven Industry Partner

The effectiveness of the platform is already being felt by Conduet’s long-term partners. Neal Atkinson, Senior Director of Sportsbook at BetSaracen, noted:

“We recently chose to implement gameLM for its industry expertise and ability to handle complex customer interactions. We see meaningful value in how it supports our business and our players.”

Justin Heath, Co-Founder and CEO at Conduet, emphasized the importance of a bespoke approach: “One-size-fits-all solutions can introduce real risk in iGaming. With gameLM, we work in close partnership with our clients to tailor the AI to their specific workflows and risk appetite, reinforcing trust and long-term player value.”

Experience gameLM at ICE Barcelona 2026

Conduet will be showcasing the gameLM platform in action at ICE Barcelona 2026. Industry professionals are invited to see how AI can transform their CX operations and drive operational maturity in a competitive global market.

Book a meeting with the Conduet team at ICE 2026 to discover the future of player engagement.

The post Conduet Launches gameLM in Europe: Scaling AI-Powered CX for iGaming and OSB Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetConstruct AI has officially announced its upcoming flagship gathering, Harmony Choice 2026. Set to take place on January 17, 2026, in Barcelona, the exclusive event serves as the strategic opening of the iGaming calendar, occurring just two days before the industry converges for ICE Barcelona.

Designed as a high-level networking and insight-sharing meetup, Harmony Choice provides a vital space for reflection and connection before the intensity of the world’s largest iGaming exhibition begins.

Setting the Strategic Tone for 2026

The event is themed around BetConstruct AI’s 2026 core philosophy: “The Choice.” This concept emphasizes that in a rapidly evolving market, the decisions made today—regarding technology, partners, and direction—define long-term success.

Event Highlights:

• Exclusive Networking: Gathering leading representatives and decision-makers from the global iGaming sector.

• Strategic Insight: A program dedicated to early clarity, aligning on industry trends, and discussing the future of AI-driven gaming solutions.

• Iconic Venue: The evening will be hosted in one of Barcelona’s most prestigious and “inspiring” settings, offering a sophisticated environment for meaningful interaction.

Event Summary: Harmony Choice 2026

“Harmony Choice creates a vital space for reflection and connection just days before the industry converges for ICE Barcelona,” a spokesperson for BetConstruct AI stated. “We invite industry leaders to join us for an evening of early clarity and thoughtful exchange.”

The Road to Stand 4A20

Harmony Choice is the first step in a major Barcelona circuit for the provider. Following the gathering, the company will showcase its full ecosystem at ICE Barcelona (Stand 4A20), where it plans to highlight:

• “The Choice to Grow” Program: A unique 12-month commercial offer linking performance to real cost advantages.

• AI-Infused Products: Updates to CRM AI, Umbrella AI, and their proprietary AI Game Recommendation System.

• Special Bets Module: A new dynamic engagement tool giving operators unprecedented freedom in market creation.

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SCCG Management, a premier global gaming advisory firm, has officially announced the extension of its strategic partnership with Golden Whale Productions. This collaboration is set to redefine how iGaming operators handle data, moving away from traditional rule-based decisioning toward a future powered by AI and machine learning (ML).

The extension follows a successful initial phase focused on optimizing player engagement, retention, and monetization through predictive intelligence.

Moving Beyond Traditional CRM

Golden Whale’s technology is designed to solve one of the industry’s biggest challenges: the reliance on reactive, manual decision-making. By leveraging the LOOPS iterative machine learning system, operators can now forecast player behavior with unprecedented accuracy.

Key features of the Golden Whale integration include:

• Predictive Modeling: Advanced tools for churn risk, lifetime value (LTV), and player behavior forecasting.

• Seamless Integration: The platform connects directly to existing PAM, CRM, and marketing tools without requiring a complete system overhaul.

• Full Model Control (FMC): Moving iGaming systems closer to autonomous operation by automating engagement and incentive levels.

“Golden Whale Productions brings a rare combination of deep gaming expertise and advanced data science that operators can deploy quickly and effectively,” said Stephen A. Crystal, Founder and CEO of SCCG Management.

Strategic Global Expansion

With a strong foundation already established in Europe, Golden Whale is looking to SCCG to support its commercial expansion across the Americas and other high-growth global markets. SCCG’s 30+ years of expertise and international office network make them the ideal partner for this scale-up.

Eberhard Dürrschmid, CEO of Golden Whale, commented:

“Extending our partnership with SCCG is a natural next step in Golden Whale’s global growth. Together, we’re focused on helping operators apply AI-driven optimization and automation in practical ways, improving incentive efficiency and decision-making without overhauling existing operations.”

The Future of Incentive Efficiency

At the core of the offering are the Foundation optimization modules. These allow operators to determine:

1. Who to engage.

2. When the optimal time to reach out is.

3. What incentive will drive the most value.

4. How much to invest, while measuring impact against control groups in real-time.

By focusing on “forward-looking intelligence,” the partnership ensures that operators are no longer just looking at past data, but are actively shaping future player journeys.

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