Matias Montero has been appointed EveryMatrix Managing Director for Latin America with responsibility for growing the group’s footprint and establishing a regional hub across the continent.

Montero has two decades industry experience including more than five years as Chief Operating Officer and Chief Revenue Officer at Vibra Gaming, one of Latin America’s most respected games and platform solutions suppliers.

While at Vibra he was part of the founding management team that expanded its LatAm regional reach increasing proprietary games development, while also launching a solutions division offering local operators bespoke platform technology.

Based in Buenos Aires, Argentina, Montero will report to Daniel Clark, Group Commercial Director, bringing with him a proven record of success in sales and product development, marketing and business growth.

Daniel Clark, Group Commercial Director, EveryMatrix, said: “We’re delighted Matias has joined our global commercial team as we grow our presence in Latin America with local expertise across a multitude of disciplines.

“Our approach to market building always starts with engaging the industry’s best and brightest local talent and I’m confident that with Matias’s experience, connections and deep knowledge he will rapidly grow our turnkey platform product offering across territories we have identified as vital to our success.”

Matias Montero, Managing Director, LatAm, EveryMatrix, said: “I’m thrilled to join the company and timing could not be better with many local and international brands needing to scale up their operations as player volumes and demands for richer experiences increase, regulation continues to evolve and more innovation is required to stand out.

“This is precisely where EveryMatrix comes in with proven turnkey platform technology solutions that consistently generate results for the world’s biggest brands, overcoming operators’ biggest challenges and taking customers to the next level. Everything is possible and I look forward to growing our presence across the region.”