According to the latest research report by Arizton, in the mobile gaming market there are more than 300 app stores available in the Chinese market, which is offering significant growth opportunities to mobile game vendors.

Mobile Gaming Market Report Scope

Key Highlights: 

• The Global Mobile Games Market is expected to grow significantly at a CAGR of 11.20% during the forecast period. The market is expected to witness the highest demand from APAC and North America region.
• The emerging trends such as cloud gaming, AR & VR enabled games and increasing popularity of e-sports is projected to support the market growth.
• App Store holds the highest revenue share in the market. However, Google Play is expected to witness the highest growth rate at a CAGR of 11.85% owing to the growing penetration of android smartphones, especially in developing countries worldwide.
• Freemium business model is the major revenue generator for the vendors in the market and is expected to grow at a CAGR of 11.48% from 2021-2026.
• Majority of the gamers in the market belong to the age group of 24-44 years and are the major revenue generators for the market.
• The market consists of various vendors including Activision Blizzard, Electronic Arts, Take-Two Interactive, Tencent Holdings, Zynga, and others. There is intense competition among vendors for market share. As a result, a lot of merger & acquisitions are taking place to expand and improve the offerings to survive in the market.
• COVID-19 has positively impacted the global mobile games market. Due to the lockdown measures worldwide, the individuals were able to secure ample leisure time, thereby leading to an increase in the amount of time spent on mobile phones which, in turn, led to a rise in demand for various sources of entertainment including mobile games. Mobile game downloads increased from nearly 1.7 billion in Q1 2020 to nearly 2.8 billion in Q3 2020, thereby witnessing a growth of more than 60%.

Key Offerings: 

• Market Size & Forecast by Revenue | 2021−2027
• Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
• Market Segmentation – A detailed analysis by platform, age group, business model, category and geography
• Competitive Landscape – 6 key vendors and 18 other prominent vendors

By Platform

• App Store
• Google Play
• Others

By Age Group

• 24-44 Years
• Above 44 Years
• Below 24 Years

By Business Model

• Freemium
• Paid
• Free
• Paymium

By Category

• Casual Games
• Hardcore & Midcore Games
• Social Casino Games

By Geography

• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of APAC
• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Rest of Europe
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • Saudi Arabia
  • Turkey
  • UAE
  • Rest of MEA

Mobile Gaming Market – Vendor Landscape 

The rising competition is pressuring various vendors to continuously innovate their offerings with a unique value proposition to survive in the mobile gaming market. the governments of various countries are launching several policies to support the local mobile games market, which is expected to raise the competition in the market. Hence, vendors with strong research & development capabilities are likely to enjoy an advantage with respect to the development of sophisticated games, thereby allowing mobile game developers to enjoy a competitive edge over other game developers in the market. Moreover, companies with huge financial resources enjoying in developing more competitive games and expanding their reach through mergers & acquisition. Thereby, gaining competitive advantage over local players with less financial resources.

Key Vendors

• Activision Blizzard
• Electronic Arts
• Take-Two Interactive
• Tencent Holdings Ltd
• Ubisoft
• Zynga

Other Prominent Vendors

• Behold Studios
• CyberAgent
• Hothead Games
• IGG
• Innersloth
• Larva Game Studios
• Lilith Games
• NetEase Games
• Netmarble
• NEXON
• Niantic
• Onemt
• Rovio Entertainment Corporation
• Sea (Garena)
• SEGA
• SCOPELY
• Zeptolab
• 37 Interactive Entertainment

Legendary games, immersive interactive entertainment and publishing expertise accelerate growth in Microsoft’s Gaming business across mobile, PC, console and cloud.

With three billion people actively playing games today, and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.

Microsoft will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard’s net cash. When the transaction closes, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent and Sony. The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty” and “Candy Crush,” in addition to global eSports activities through Major League Gaming. The company has studios around the word with nearly 10,000 employees.

Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company’s culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.

“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Satya Nadella, chairman and CEO, Microsoft. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.”

“Players everywhere love Activision Blizzard games, and we believe the creative teams have their best work in front of them,” said Phil Spencer, CEO, Microsoft Gaming. “Together we will build a future where people can play the games they want, virtually anywhere they want.”

“For more than 30 years our incredibly talented teams have created some of the most successful games,” said Bobby Kotick, CEO, Activision Blizzard. “The combination of Activision Blizzard’s world-class talent and extraordinary franchises with Microsoft’s technology, distribution, access to talent, ambitious vision and shared commitment to gaming and inclusion will help ensure our continued success in an increasingly competitive industry.”

Mobile is the largest segment in gaming, with nearly 95% of all players globally enjoying games on mobile. Through great teams and great technology, Microsoft and Activision Blizzard will empower players to enjoy the most-immersive franchises, like “Halo” and “Warcraft,” virtually anywhere they want. And with games like “Candy Crush,” Activision Blizzard´s mobile business represents a significant presence and opportunity for Microsoft in this fast-growing segment.

The acquisition also bolsters Microsoft’s Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard’s nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.

The transaction is subject to customary closing conditions and completion of regulatory review and Activision Blizzard’s shareholder approval. The deal is expected to close in fiscal year 2023 and will be accretive to non-GAAP earnings per share upon close. The transaction has been approved by the boards of directors of both Microsoft and Activision Blizzard.