SIS Partners with Midnite to Launch 24/7 Racing and Global Gaming League Content

SIS (Sports Information Services), a leading provider of 24/7 live betting content, has officially launched its premium racing and esports portfolio with Midnite, the technology-focused UK sportsbook.

The partnership integrates SIS’s extensive round-the-clock live events into Midnite’s “next-gen” platform, significantly expanding the operator’s daily betting opportunities across horse racing, greyhounds, and head-to-head esports.

A Breakdown of the Content Integration

The double-launch provides Midnite with two core content pillars designed for “always-on” engagement:

1. 24/7 Live Racing Portfolio

Midnite now benefits from a high-volume racing schedule that ensures content is available regardless of the time zone.

• Volume: Over 60,000 annual events.

• Global Reach: Coverage from more than 170 racecourses across six continents.

• Content: Comprehensive horse and greyhound racing, including premier UK, Irish, and international tracks.

2. SIS Competitive Gaming (H2H Global Gaming League)

A purpose-built esports product specifically designed for sportsbooks, offering high-frequency betting cycles.

• Volume: Over 225,000 annual matches.

• Disciplines: Focused on eSoccer and eBasketball, which are proven to resonate with traditional sports bettors.

• Integrity: The first esports product to receive the ESIC (Esports Integrity Commission) Gold Standard.

Impact on Sportsbook Growth

The integration of SIS content is more than a volume play; it is a strategic revenue driver. Competitive gaming content, in particular, acts as a bridge for traditional sports bettors, providing them with familiar markets (match winner, totals, handicaps) during periods when live sports are unavailable.

Key Performance Stat: SIS’s Competitive Gaming content has been proven to add up to 10% in turnover value to basketball and soccer verticals on sportsbook platforms.

Why the ESIC Gold Standard Matters

As the iGaming industry faces tighter regulations in 2026, the ESIC Gold Standard ensures that SIS’s Competitive Gaming matches are held to the highest possible levels of integrity.

• Trained Referees: Every contest is overseen by dedicated personnel.

• Controlled Environment: All matches take place in secure SIS studios to prevent external interference.

• Anti-Fraud Protocols: Real-time monitoring and reporting to deter and detect match-fixing.

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