Atlaslive, a premier B2B iGaming technology provider, has officially announced its participation in ICE Barcelona 2026. Taking place from January 19–21 at the Fira Barcelona Gran Via, the event serves as the launchpad for Atlaslive’s 2026 strategic agenda, focused on scalability, performance, and future-proof compliance.

After a year of significant operational updates and platform refinements, Atlaslive is heading into the conference with strong momentum, underscored by its recent shortlisting for Breakthrough Company of the Year at the Global Gaming Awards EMEA 2026.

Strategic Vision: Reliability and Real-Time Control

For 2026, Atlaslive is emphasizing a product-led growth strategy that prioritizes the stability and flexibility operators need in highly regulated environments. The company aims to move beyond simple feature lists to provide a robust technical foundation that “quietly does its job” during peak traffic moments.

“ICE Barcelona marks the beginning of a pivotal year for Atlaslive. We’re coming into 2026 with a clear product direction and a commitment to strengthening the foundation operators rely on,” said Anastasiia Poltavets, CMO of Atlaslive. “This event continues to provide a platform to share progress, have real conversations about performance and compliance, and keep momentum behind the technology we build.”

Showcasing the Atlaslive iGaming Platform

At Stand 4G40, Atlaslive will demonstrate its unified platform architecture, which integrates multiple verticals into a single, modular system. Key components to be showcased include:

• Dynamic Sportsbook: Featuring real-time odds, advanced risk management, and the proprietary Bet Builder tool.

• Expansive Casino Core: A library of over 10,000 games integrated with native bonus tools and gamification engines.

• Omnichannel Solutions: Tools designed to bridge the gap between retail and online operations, providing a seamless player experience.

• Compliance & Risk Hub: Automated anti-fraud systems and future-proof regulatory tools tailored for the EMEA and LATAM markets.

Expanding Global Footprint: Focus on LATAM and EMEA

Atlaslive’s participation comes at a time of rapid international expansion. The company has recently focused on deep localization within the Balkan region, Spain, and Brazil, leveraging its adaptive technology to meet local regulatory requirements. By providing a platform that can be “live in weeks, not months,” Atlaslive has become a preferred partner for operators looking to capitalize on emerging market opportunities.

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Editor’s Take

Why this matters: In the B2B sector, awards are often dismissed as vanity metrics, but the EGRs (especially the “European” edition) remain a rigorous benchmark. For Atlaslive to land nominations in both the Casino Platform and Software Supplier categories, it signals that the market is responding well to their recent pivot towards modularity and stability. It validates their strategy of prioritizing “boring” backend performance over flashy, unused front-end gimmicks.

The Full Story

Atlaslive, the B2B software development company, has been confirmed as a double finalist for the upcoming EGR Europe Awards 2026, one of the continent’s most competitive industry showcases.

The company will contest two of the night’s heavyweight service provider categories: European Casino Platform Supplier and European Software Supplier. The winners will be announced at a ceremony held at the Hilton Malta on February 18, 2026.

Validation of a “No-Nonsense” Strategy The double shortlisting follows a 12-month period defined by significant architectural upgrades to the Atlaslive platform. Rather than chasing trends, the company focused on expanding core modules, reinforcing platform uptime/stability, and introducing granular configuration options that allow operators to tailor the backend to specific market needs.

Management Commentary Anastasiia Poltavets, CMO at Atlaslive, described the nominations as a vindication of their pragmatic development philosophy:

“We don’t build features for the sake of features. Every development cycle starts with an operator challenge and ends with real impact on performance and operations. Being shortlisted in these categories tells us that the market sees value in that approach.”

The Context Organized annually by EGR Global, the Europe Awards are designed to recognize companies that drive the sector forward through commercial success and technical innovation. By securing spots in both the “Platform” and broader “Software” categories, Atlaslive is positioning itself as a comprehensive infrastructure partner rather than just a niche tool provider.

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