Gambling in the USA
Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution
Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time loyalty engine to complement its already successful CDP, CRM, and F2P products.
This strategic move accelerates and enhances the launch of XP Loyalty, which will offer operator customers the seamless delivery of a dynamic engine which integrates directly into the same data layer on its platform. This positioning allows for live personalisation at the granular level, raising the bar of loyalty offerings from useful “bolt-ons” to key engagement and retention drivers, both critical at a time when taxation and regulation are posing brand differentiation and marketing challenges.
Dan Taren, Scrimmage’s CEO, has already joined the Xtremepush team as Head of Loyalty Product, where he is utilising his expertise in igaming loyalty technology to ensure the smooth progress of the integration, which will see every line of code audited to fit with the brand’s best practice approach of a unified ecosystem, agnostic to partner product requirements, size, or complexity.
Once Scrimmage’s technology is fully deployed, Xtremepush expects to solve a core industry problem of generic programmes that function in isolation and do little to attract and retain players. Moving from basic points-based functions to a dynamic engine – which utilises points, missions, challenges, and levels, as well as operator currencies and personalised widgets – will ensure a faster return on lifetime value.
XP Loyalty is sector’s first solution fully controlled by CRM and marketing teams, and will plug directly into Xtremepush-influenced customer journeys, allowing for real-time iteration and cost efficiencies through minimising the cost of generosity, ensuring the right reward or loyalty nudge reaches the right player at the right moment.
Tommy Kearns, CEO and co-founder at Xtremepush said of the acquisition: “We endeavour to be the ‘experts in the room’ to give our customers the best opportunity to realise the full potential of their brands from a CRM, gamification, and now loyalty point-of-view. Bringing Scrimmage into the Xtremepush fold, along with its key innovator Dan Taren, will ensure we cement that position when it comes to retention conversations, and we’re already hugely satisfied by the initial progress.
“Through all of our products, we want to move the industry away from static legacy schemes and instead connect operators to their players in real-time and at the most personal level possible. With Scrimmage underpinning our incoming XP Loyalty launch, we’re raising the bar once again in this regard, in turn giving operators the best chance of success both now, and in a few years’ time.”
“Joining Xtremepush is a major milestone for us at Scrimmage,” added Dan Taren, Head of Loyalty Product at Xtremepush. “This is the natural next step for our technology and a great synergistic step for both parties. Xtremepush is the only market player successfully unifying the key areas of CRM, F2P, and now loyalty in one platform working with one data layer. That is critical in the optimal rollout of these solutions, and our partners will be able to realise their benefits, to better engage and differentiate in the lead up to this year’s World Cup and beyond.”
The post Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution appeared first on Americas iGaming & Sports Betting News.
BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.
The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.
Immersive Luxury Table Games
The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.
-
FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.
-
FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.
The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.
Strategic Vision and 2026 Roadmap
For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.
The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Partnership brings FashionTV Gaming Group to North America with exclusive branded games
BetMGM, a leading sports betting and iGaming operator, announced a partnership with FashionTV Gaming Group, to launch a portfolio of FashionTV-branded games exclusively on BetMGM Casino platforms. This strategic collaboration brings Fashion TV’s global luxury aesthetic together with BetMGM’s award-winning online casino experience.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, VP of Gaming at BetMGM.
Moshe Cohen, Founder & President of FashionTV Gaming Group, said, “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
FashionTV-branded table games offer players an immersive, high-gloss experience that merges casino action with the style, sophistication, and global prestige of FashionTV. FashionTV Blackjack and FashionTV Roulette are now available to play at BetMGM Casino in Michigan, New Jersey, and Pennsylvania and will be available in all jurisdictions where BetMGM Casino is live soon. Additional titles will be released throughout 2026.
FashionTV, broadcast in over 200 countries and reaching billions of viewers worldwide, stands as the definitive voice of global luxury. With unmatched reach across television, digital, and social media, FashionTV continues to captivate audiences through its celebration of fashion, travel, and high-society entertainment.
BetMGM’s award-winning online casino is home to over 5,400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
The post BetMGM and FashionTV Gaming Group Unite to Bring Luxury and Style to iGaming appeared first on Americas iGaming & Sports Betting News.
The California Gambling Control Commission (CGCC) has scheduled a meeting of the Gaming Policy Advisory Committee (GPAC) for 1:00 p.m. on Tuesday, January 20, 2026.
The committee is established under Business and Professions Code Section 19817 to provide advisory recommendations to the Commission on regulatory policy, with a specific focus on integrity and problem gambling.
Meeting Attendance Information
The meeting will be conducted in a hybrid format, allowing for both in-person and remote participation.
-
In-Person Location: 2399 Gateway Oaks Drive, Hearing Room 100, Sacramento, CA 95833.
-
Virtual Access: Zoom Meeting Link
-
Phone Access: 1-888-475-4499 (Toll-free) | Meeting ID: 285 757 8614
Key Agenda Items
The agenda focuses on internal governance, regulatory controls for third-party providers, and administrative updates:
-
GPAC Roles and Responsibilities: A review of the mission statement, adherence to the Bagley-Keene Open Meeting Act, and expectations for member conduct and responsiveness.
-
Current Projects: Update and discussion on Third-Party Providers of Proposition Player Services (TPPPS) – Internal Controls, led by subcommittee members Kirill Yermanov and Michael Hill.
-
New Discussion Items:
-
Third-Party Provider Employee Table Coverage.
-
Procedures for Lost or Damaged Employee Badges.
-
-
Administrative Updates: An update on the Category G vacancy (Public Member with accounting/business background).
2026 Committee Composition
The committee consists of 10 members (expanding to 12 if pending legislation like AB 77 is finalized), split equally between the cardroom industry and the public.
| Member Name | Category / Role | Term Expiry |
| Trevor Dewar | Category A (Bureau of Gambling Control) | 12/31/2026 |
| Sosha Marasigan-Quintero | Category B (Problem Gambling/Addiction) | 12/31/2026 |
| Michael Hill | Category C (TPPPS Representative) | 12/31/2027 |
| David Fried | Category D (Cardroom with 25+ Tables) | 12/31/2026 |
| Michael Koniski | Industry Representative | — |
| Emmanuel Macalino | Industry Representative | — |
| Linda Ng | Public Representative | — |
| John Stacy | Industry Representative | — |
| Kirill Yermanov | Public Representative | — |
Advisors: Lisa Wardall (Executive Director) and Jason Pope (Chief Counsel).
The post CGCC Gaming Policy Advisory Committee (GPAC) Meeting: Jan 20, 2026 appeared first on Americas iGaming & Sports Betting News.
-
Hold and2 days agoPragmatic Play Rings in 2026 with Joker’s Jewels Hold & Spin™
-
iGaming News 20262 days ago
Spinomenal Rings in 2026 with Japanese-Inspired “Kami Reign Ultra Mode”
-
Five Elements Slot2 days ago
PG Soft Concludes 2025 with High-Volatility Launch: Mythical Guardians
-
Bespoke Gaming Studio2 days ago
CreedRoomz and Casumo Forge Strategic Partnership to Elevate Live Casino Experience
-
Latest News2 days agoFrom ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025
-
B2B gaming software2 days ago
Gamblers Connect and BetOxygen Announce Strategic B2B Partnership
-
Button Blind2 days ago
Stretch Network Boosts Player Engagement with Year-End Platform Enhancements
-
card games1 day ago
QTech Games Supercharges Video Poker Vertical with Speedy Tomatoes Partnership
