B2B Marketing
LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand
Editor’s Take
Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.
The Full Story
LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.
The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.
Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.
Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:
“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”
Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.
The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.
B2B Marketing
Beyond Season’s Greetings: GR8 Tech Unveils Strategic ‘Holiday Calendar’ for Operators
Editor’s Take
Why this matters: Most B2B holiday campaigns are fluff—digital greeting cards that get deleted instantly. GR8 Tech is taking a smarter approach by wrapping high-value strategic advice into a seasonal format. By focusing on 2026 goal-setting (tech upgrades, market wins), they are positioning themselves not just as a platform provider, but as a strategic partner for operators currently in their planning cycles.
The Full Story
GR8 Tech, the award-winning sportsbook and iGaming platform provider, has launched a new initiative designed to turn the holiday season into a period of strategic preparation for operators.
Dubbed the Holiday Calendar, the campaign is an exclusive newsletter experience that moves beyond standard festive greetings to deliver actionable, data-driven insights aimed at helping iGaming champions define and achieve their goals for 2026.
Unwrapping Strategic Insights The initiative runs as a 4-week series, consisting of eight curated email editions. Each edition focuses on a specific “iGaming wish”—ranging from stronger growth and smarter tech to smoother operations.
Instead of leaving these as abstract concepts, GR8 Tech pairs each goal with practical insights from its own data and technology stack, offering a roadmap for how operators can realistically achieve them in the coming year.
Management Commentary Yevhen Krazhan, CSO at GR8 Tech, explained that the campaign mirrors the ambitious mindset of their clients:
“Every operator has a vision for the year ahead: targets they want to hit, markets they want to win, experiences they want to deliver. The GR8 Tech Holiday Calendar is our way of celebrating ambitions and showing how the right insights and technology can turn them into reality.”
How It Works Operators can subscribe via the GR8 Tech website to receive the series. Each message “opens a new tile” on the digital calendar, revealing a specific insight designed to be applied to future business strategies.
The campaign effectively showcases GR8 Tech’s broader value proposition—including its Hyper Turnkey solution and ULTIM8 Sportsbook—by demonstrating how these tools solve specific operator challenges. It comes on the heels of a successful year for the provider, which recently secured the title of Platform Provider of the Year at the SBC Awards 2025.
The post Beyond Season’s Greetings: GR8 Tech Unveils Strategic ‘Holiday Calendar’ for Operators appeared first on Gaming and Gambling Industry Newsroom.
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