Evoplay, the award-winning game development studio, has officially concluded its largest-ever network campaign, Big Adventures, with the grand prize winner revealed during a live draw held on March 12.

Running for nine months from June 2025 to February 2026, the promotion became one of Evoplay’s most ambitious engagement initiatives to date. The campaign featured a €2.5 million total prize pool, distributed more than 115,000 random prizes, and delivered 180 days of player activity across participating operator platforms.

Throughout the promotion, players competed in multiple tournament phases while unlocking additional rewards through interactive mechanics such as Prize Drops and Wheel of Fortune events.

Although thousands of prizes were awarded during the campaign, the highlight came with the announcement of the Grand Mega Prize: a VIP trip to the Maldives for two, including flights, premium accommodation, and a curated island experience organised by Evoplay.

The winner was selected through a live random draw among the Top 100 players on the final leaderboard, recognising those who performed best throughout the tournament stages.

The recording of the draw is available here: https://youtube.com/live/mpPQB0MSyZM

In addition to the main prizes, Big Adventures also rewarded loyal players through quarterly giveaways, where top participants received the latest iPhone Pro Max devices.

Beyond player engagement, the campaign was also designed to deliver strong value for operators. Built-in gamification tools — including leaderboard APIs, promotional assets, and integrated campaign widgets — allowed operators to promote the event seamlessly across their platforms.

Following the success of Big Adventures, Evoplay has already launched its next large-scale campaign, Four Seasons of Legends, beginning with the Spring edition. The new initiative offers operators another opportunity to participate in a network-wide promotion aimed at boosting player engagement and retention.

Diana Larina, Head of Marketing at Evoplay, said:

“Big Adventures has been a landmark campaign for Evoplay and our operator partners. Over the past nine months we’ve seen incredible engagement from players around the world, with thousands of prizes won and strong participation across every phase of the campaign.

“The live finale was the perfect way to close the campaign and celebrate the community that took part, and we’re already looking ahead to the next major campaign, which will give operators even more opportunities to engage their players.”

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Evoplay, the award-winning game development studio, has launched Patrick’s Club: Three Pots, a St. Patrick’s Day-themed slot that blends immersive gameplay with a classic Irish charm.

Set in an exclusive Irish lounge bathed in emerald light, the game invites players to meet Patrick himself on the reels and explore a world filled with magic and fortune.

At the core of the experience are three enchanted pots, each guarding a unique pathway to winnings. Collecting Bonus symbols gives players the chance to trigger Free Spins, where distinct boosters alter gameplay dynamics and amplify the potential for big wins.

• The purple pot unlocks Mystery symbols, revealing high- or low-value icons at the end of each spin.

• The red pot activates the Linked Reels feature, synchronising between two and five adjacent reels to create additional winning combinations.

• The blue pot brings the Both Ways modifier into play, paying wins from left to right and right to left, effectively doubling opportunities.

Each Bonus symbol carries the chance to activate its corresponding Magic Pot and award Free Spins—12, 16, or 20 spins depending on how many pots are triggered. Players can also opt for the Bonus Chance feature to improve their chances of entering Free Spins, or use the Bonus Buy option to jump directly into the action with one, two, or all three boosters.

Ivan Kravchuk, CEO at Evoplay, said:

“Patrick’s Club: Three Pots is our take on the popular St. Patrick’s Day theme. We have created a world for players to step into, where they will be met by mystery and big-win potential.

“The three Magic Pots each offer a unique gameplay twist, giving players multiple ways to experience the excitement.”

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How are seasonal campaigns and tournament-based mechanics changing the way players engage with slots compared to traditional gameplay?

Right now, we see that tournament mechanics and seasonal campaigns increase player engagement by introducing additional layers of success and rewards. However, we cannot say this with complete certainty yet, as we need more time to observe long-term patterns. Sometimes players simply do not have time to join short promotions, as they are busy with their daily lives. At the same time, running shorter campaigns of around three months gives players multiple chances to compete while maintaining high engagement throughout the promotion.

What makes limited-time events and promotional layers so effective in driving retention and repeat play?

By now, the gaming industry is very familiar with tournaments and, more recently, prize drops. However, in today’s environment, where people are used to receiving new information in short 30-second videos every day, it can become boring for a player to see and play the same things everywhere, even though they enjoy tournaments. A greater number of promotional layers gives players a sense of novelty and fresh engagement.

We saw this in practice with our Big Adventures campaign, which ran in phases featuring Tournaments, Prize Drops, and Wheel of Fortune rather than a single promo. Prize draws were held every three months, offering high-value rewards such as iPhones, alongside in-game rewards and additional chances to win through Tournaments, Prize Drops, and Wheel of Fortune. This mix maintained player activity, built anticipation, and generated extra engagement as players approached the final grand prize, a trip for two to the Maldives. The key value of this approach is that it expands the pool of potential winners, giving more players real opportunities to succeed and stay motivated.

How do competitive elements like leaderboards and rewards reshape player motivation and interaction?

I believe this principle is well known, as it is used everywhere now – in marketing, education, and sports. However, in Tournaments, Prize Drops, or Wheel of Fortune, it may differ slightly, as we see different motivations shaping player interaction and engagement. In Tournaments, we show players their current position and how many additional points they need to earn to reach a prize or move to a higher tier. In Prize Drops or Wheel of Fortune, we show that other players have already won prizes, demonstrating that the rewards are real and that everyone has the same opportunity to win. People like to be part of exclusive groups.

Do you see seasonal ecosystems becoming a standard expectation for slot audiences in the years ahead?

It’s hard to say whether this will remain the standard over the coming years, as the entertainment industry is evolving rapidly, including in iGaming, where innovations driven by AI and other emerging technologies are advancing. We also enjoy experimenting with new tools and implementing bold ideas, including exploring ways to engage players in fresh and unexpected ways. But at least for the next year, I believe this will be one of the most popular approaches.

The post Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.