BETBY, the Tier 1 B2B sportsbook provider, has enhanced its live betting offering by introducing official video streaming across a wide range of sports, esports and gaming verticals, fully included as part of its core sportsbook solution and available to all partners.

By integrating BETBY, operators now receive not only top-tier odds, advanced risk management and a full suite of sportsbook features, but also high-quality live video streams delivered seamlessly within the same package. No additional integrations, third-party providers, or extra agreements are required.

As part of this rollout, BETBY delivers official live streams alongside direct live data and odds for an extensive portfolio of sports and competitions. This includes real tennis tournaments for both men and women, featuring some of the most prestigious events in the sport, such as ITF tournaments, the Australian Open, Davis Cup and Billie Jean King Cup.

The expansion also covers BETBY’s entire esports sportsbook, offering full video coverage across more than 50 esports titles with multi-language streaming support, as well as all PvP NBA2K and FC25 events powered by SIS and Oddin.gg. Beyond traditional sports and esports, the streaming offering extends to real chess competitions — including Betby.Chess, which features 100% video coverage — and the full portfolio of 30+ fast-paced e-sim titles within Betby.Games.

By combining official live video streams with real-time data and odds, BETBY enables operators to deliver a more immersive, engaging, and informed betting experience. Players can follow every moment of the action directly within the sportsbook interface, increasing engagement during live events and supporting faster, more confident in-play betting decisions.

Kirill Nekrasov, BETBY’s Head of Sportsbook Product, said: “For operators, this is about simplicity and completeness. When they integrate BETBY, they don’t just get a sportsbook, they get the full live betting solution, including video streaming, already built in. We are the only B2B provider that fully takes care of the entire streaming side, from sourcing and managing the content to the technical delivery. Our partners don’t need additional suppliers, integrations, or operational effort, they simply activate a seamless, ready-to-use service.”

Crucially, BETBY has chosen to make this enhanced streaming package available to all operator partners without any additional fees or extra conditions. The live streams are fully included within BETBY’s standard offering, reinforcing the provider’s commitment to delivering Tier 1 sportsbook technology while removing complexity and maximising value for its partners.

The post BETBY Enhances Live Betting Experience with Official Video Streaming Across Multiple Verticals appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Reading Time: 2 minutes

BETBY, the Tier 1 B2B sportsbook supplier, has announced an unparalleled activation for ICE Barcelona 2026, bringing together three of the most influential figures in chess: Magnus Carlsen, Hikaru Nakamura, and Levy Rozman (aka GothamChess). This will mark the first time that all three will appear publicly together in Europe, adding a landmark moment to one of the industry’s major events.

Magnus Carlsen, BETBY’s global brand ambassador, five-time World Chess Champion, and officially considered the greatest player in chess history, will be joined by Hikaru Nakamura, current world number two, five-time US Champion, and one of the best grandmasters of the modern era. They will also be accompanied by Levy Rozman, better known globally as GothamChess, the world’s largest chess streamer with more than 7 million YouTube followers and a central figure in chess’ surge in mainstream popularity.

This unique gathering underscores the shared vision between BETBY and the global chess community: innovation, strategic excellence, and the pursuit of new frontiers in digital entertainment. Chess continues to experience a cultural renaissance, fuelled by new competitive formats, digital viewership, and its recent inclusion in the Esports World Cup, where Carlsen claimed the inaugural title.

The activation also marks a major moment in the second phase of BETBY’s global campaign with Magnus Carlsen, “Leaders Choose Leaders.” This campaign is built on the idea that true leaders — in chess and business — recognise excellence and choose to surround themselves with others who operate at the highest level.

Carlsen, Nakamura, and Rozman will join BETBY at 12:00 pm on Day 2 (20 January) of ICE Barcelona, at stand 5K20 in Fira Barcelona Gran Via, offering attendees a rare opportunity to get up close and engage directly with three of the sport’s most recognisable figures.

The appearance will include a live press conference, as well as exhibition matches featuring Magnus Carlsen, Hikaru Nakamura, and Levy Rozman.

“Bringing Magnus, Hikaru, and Levy together at ICE Barcelona is a once-in-a-lifetime moment,” said Leonid Pertsovskiy, CEO at BETBY. “Anyone who loves chess knows how special this is. Having these three on the same stage guarantees an incredible show full of energy, personality, and the kind of excitement you rarely get to see live. We’re proud to create a moment that fans and our partners will remember for a long time.”

BETBY invites chess fans, industry professionals, and ICE delegates to witness this exceptional activation at stand 5K20, where strategy, entertainment, and elite talent converge in a show you won’t want to miss.

The post CHESS SUPERSTARS CARLSEN, NAKAMURA, AND GOTHAMCHESS JOIN BETBY FOR CHESS MASTERCLASS AT ICE BARCELONA appeared first on European Gaming Industry News.

Reading Time: 2 minutes

BETBY, the leading sportsbook supplier, has expanded its proprietary esports feed, Betby.Games, with the launch of two brand-new e-sim titles: eTable Tennis and eFootVolley. Both releases mark a major milestone in BETBY’s commitment to delivering fair, authentic, and localised esports content that enhances 24/7 engagement for operators and players worldwide.

Representing a world-first for the industry, the eTableTennis title, entitled TTX CUP, introduces a completely new vertical to esports betting, with an authentic, fully fair, and transparent experience. The game features realistic physics, true-to-life gameplay, and zero-second betting delay, offering instant bet placement for one of the fastest-paced sports.

Each match follows the classic table tennis format of five sets to 11 points, with over 20 betting markets and high betting limits comparable to elite-level competitions such as the Champions League. Launched initially with two tournaments, TTX CUP delivers more than 1,500 matches per month, running 24/7 with no streaming delay, ensuring full transparency and player trust.

Aligned with the WTT Finals Hong Kong, one of the sport’s premier real-world events, the release allows operators to engage users during off-hours through a seamless, always-on e-sim.

BETBY’s second new title, eFootVolley, further strengthens its “go-local” approach by focusing on Brazil’s fast-growing futevôlei scene, one of the country’s most culturally resonant sports. The game replicates the official Liga Nacional de Futevôlei, following a five-set format (up to 11 points) and an average match duration of around 20 minutes, with 20+ available betting markets.

Launching in sync with the final stage of the real-world Liga Nacional de Futevôlei, eFootVolley provides an ultra-localised, 24/7 betting experience, reflecting BETBY’s strategy of blending authenticity with constant engagement. Following the success of eVaquejada, this release reinforces the company’s dedication to creating content that speaks directly to local audiences and their sporting passions.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “With TTX CUP and eFootVolley, we’re breaking new ground in esports simulations. TTX CUP sets a new benchmark for integrity and realism in table tennis betting, while eFootVolley demonstrates our ongoing commitment to localised, culturally relevant content. Both titles reflect the Betby.Games vision to provide operators with high-frequency, fair, and engaging titles.”

The Betby.Games portfolio now features 25 proprietary titles, covering 80+ tournaments and over 400,000 monthly matches across multiple sports.

The post BETBY EXPANDS E-SIM PORTFOLIO WITH TWO INDUSTRY-FIRST TITLES: eTABLE TENNIS and eFOOTVOLLEY appeared first on European Gaming Industry News.