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LIVESCORE BET AND DIMITAR BERBATOV ENCOURAGE FANS TO ‘PLAY WITH CONTROL’ THIS SAFER GAMBLING WEEK
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LiveScore Bet, the fast-growing sportsbook within the LiveScore ecosystem, has launched ‘Play With Control’, a new responsible gambling campaign fronted by its European Brand Ambassador, Premier League legend Dimitar Berbatov.
The UK campaign kicks off on Safer Gambling Week, which runs from the 17th to 23rd November 2025 in the UK and Ireland, highlighting the importance of staying in control when betting, a trait that defined Berbatov’s remarkable career both on and off the pitch.
Known for his flawless first touch and calmness under pressure, Berbatov’s control didn’t come by chance. It was the result of mental discipline, careful preparation and a deep understanding of his own abilities. Across his entire Premier League career, he never missed a penalty, converting all nine he took. A record that speaks to his preparation and composure in the most high-pressure moments.
Berbatov emphasises the importance of understanding your odds, using the tools available to stay in control and betting with discipline. He reflects on the techniques that shaped his game, from visualisation and meditation to detailed match analysis, and how those same habits can help players make more thoughtful, measured decisions when betting.
These principles translate to responsible gambling. Staying level-headed under pressure, setting deposit limits, and taking time to make informed choices rather than reacting impulsively.
Just as in football, losing control comes at a cost, not only for you but sometimes for your team and the people around you.
These lessons are at the heart of the campaign and brought to life in the hero video: https://www.instagram.com/reel/DRKO5FxDjpn/
Play with control. Stay in control. Bet responsibly.
LiveScore Bet European Ambassador Dimitar Berbatov said: “Control has always been a big part of who I am, both on and off the pitch. For me, it was about staying calm, reading the game and making the right decisions at the right moment.
As LiveScore Bet’s European Brand Ambassador, I want to remind fans that control is key. It’s the same with betting. You have to know your limits, take your time and stay in control. This campaign is a great way to remind fans that enjoying the game responsibly is the best way to play.”
Sam Sadi, CEO at LiveScore Group said: “Fans come to LiveScore Bet to fuel their passion for sport. Our role is to make sure they can enjoy that passion responsibly, with the right tools and support to stay in control.
Play With Control shows how taking a calm, measured approach, understanding your odds, and using the available tools can help fans stay in control and gamble responsibly. Dimitar is the perfect ambassador to bring this message to life.”
The post LIVESCORE BET AND DIMITAR BERBATOV ENCOURAGE FANS TO ‘PLAY WITH CONTROL’ THIS SAFER GAMBLING WEEK appeared first on European Gaming Industry News.
eSports
Razer Enters into Multiyear Deal with VALORANT Esports EMEA
Razer has entered into a multiyear deal to become the Official Gaming Chair Partner for VCT EMEA and Game Changers EMEA.
For the 2026 and 2027 seasons, Razer’s Iskur V2 gaming chair will be used by all teams on stage and in the coach and co-streaming rooms backstage. Designed with advanced ergonomic features for extended gaming sessions, the Iskur V2 provides support and comfort, during long, high-pressure games, helping players stay focused. In a game like VALORANT, precision, speed and consistency can decide the outcome.
Razer’s flagship gaming chairs are known for their ergonomic design, featuring adaptive lumbar support system that dynamically adjusts to every movement, helping players maintain proper posture through every high-stakes moment during the season.
Razer has consistently developed gear trusted by both professional and aspiring players and now, their equipment has earned the trust of others in the VALORANT scene. Recently, VCT EMEA’s Karmine Corp also announced Razer as their Official Partner including Gaming Chairs for the upcoming year – further proof of Razer’s commitment to elevating the competitive experience.
The post Razer Enters into Multiyear Deal with VALORANT Esports EMEA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Tom Horn Gaming Releases Wild Tribe Wall
Tom Horn Gaming has released Wild Tribe Wall, a brand-new 5×5 scatter pays slot that takes players deep into a mysterious rainforest, where ancient tribes guard powerful riches.
Wild Tribe Wall is packed with engaging mechanics and introduces a completely reworked UX and UI, designed to make gameplay faster, cleaner and more intuitive. Key features are available instantly, cutting out unnecessary clicks and keeping players fully focused on the action.
Gameplay options such as Infinity Spins and Turbo Mode are now accessible with a single click. Bonus Buy has also been streamlined, with three clearly visible buttons – Buy Free Spins, Free Spins Booster and QuickX – placed directly under the reels for immediate access without disrupting the gameplay flow.
Wild multipliers and distinct bonus buy options
Wild multipliers range from x1 up to x50 and substitute for all symbols except Scatters. When multiple wilds land in a winning combination, their values are added together.
The bonus system adds depth and progression. Free Spins, triggered by three scatters, are fully retriggerable, while Super Free Spins, activated by four scatters, remove lower multipliers and guarantee only high-value wild multipliers on the reels, significantly increasing win potential. Players can also buy direct access to Free Spins or Super Free Spins, activate the Free Spins Booster for a higher bonus trigger chance, or enable QuickX to guarantee wild multipliers on every spin for maximum intensity.
“With Wild Tribe Wall, we focused on creating a more intuitive, user-friendly game that simply feels great to play. By reworking the UX and making features instantly accessible, we’ve removed friction from the experience. Combined with frequent wins and strong visuals, the game leaves players feeling genuinely satisfied with the gameplay,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Built to deliver frequent wins and consistent engagement, Wild Tribe Wall offers a highly satisfying gameplay rhythm. A strong hit rate, combined with wild multipliers, BlastX and layered bonus features, ensures wins are regular, impactful and easy to follow from the very first spin.
The post Tom Horn Gaming Releases Wild Tribe Wall appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Anthony Rus
Mindway AI Announces Strategic Partnership with PepperMill Casino
Mindway AI and PepperMill Casino have announced a multiyear deal to strengthen player safety in Belgium. The partnership focuses on the implementation of GameScanner, Mindway AI’s premier technology designed to monitor and protect players using automated, data-driven insights.
PepperMill Casino, with over 30 years of industry experience and operations in both Belgium and the Netherlands, is committed to maintaining a safe and controlled environment where players can enjoy gaming responsibly. This partnership aligns seamlessly with their values of transparency and trust. Through this partnership, Mindway AI’s GameScanner will be integrated into PepperMill Casino’s systems. GameScanner offers innovative detection software that combines artificial intelligence with human expert assessment to monitor and identify at-risk and problem gambling behaviour.
By employing GameScanner, PepperMill Casino will provide its Belgian players an extra layer of security, utilising Mindway AI’s “Virtual Psychologist” capabilities for individualised and early detection of gambling-related issues. This development underscores PepperMill Casino’s dedication to sustainable gaming practices and upholding the highest standards of player safety and well-being.
“Partnering with a forward-thinking company like PepperMill Casino marks a significant milestone for us at Mindway AI. We are thrilled to bring our innovative GameScanner technology to their Belgian operations, reinforcing our joint mission of providing a safer gambling experience,” said Rasmus, CEO of Mindway AI.
“Mindway AI’s technology represents a significant step forward for responsible gaming. By adopting data-driven insights and behavioural science, we are raising the bar for player protection and demonstrating our commitment to leadership in safer online gambling.” said Anthony Rus, CEO at PepperMill Casino.
This partnership further strengthens Mindway AI’s presence in the European market, marking another step in its rapid global expansion. Mindway AI continues to lead the industry with solutions live in over 65 jurisdictions both online and land-based, translating their success into widespread player protection across the globe.
The post Mindway AI Announces Strategic Partnership with PepperMill Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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