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LIVESCORE BET AND DIMITAR BERBATOV ENCOURAGE FANS TO ‘PLAY WITH CONTROL’ THIS SAFER GAMBLING WEEK

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LiveScore Bet, the fast-growing sportsbook within the LiveScore ecosystem, has launched ‘Play With Control’, a new responsible gambling campaign fronted by its European Brand Ambassador, Premier League legend Dimitar Berbatov.

The UK campaign kicks off on Safer Gambling Week, which runs from the 17th to 23rd November 2025 in the UK and Ireland, highlighting the importance of staying in control when betting, a trait that defined Berbatov’s remarkable career both on and off the pitch.

Known for his flawless first touch and calmness under pressure, Berbatov’s control didn’t come by chance. It was the result of mental discipline, careful preparation and a deep understanding of his own abilities. Across his entire Premier League career, he never missed a penalty, converting all nine he took. A record that speaks to his preparation and composure in the most high-pressure moments.

Berbatov emphasises the importance of understanding your odds, using the tools available to stay in control and betting with discipline. He reflects on the techniques that shaped his game, from visualisation and meditation to detailed match analysis, and how those same habits can help players make more thoughtful, measured decisions when betting.

These principles translate to responsible gambling. Staying level-headed under pressure, setting deposit limits, and taking time to make informed choices rather than reacting impulsively.

Just as in football, losing control comes at a cost, not only for you but sometimes for your team and the people around you.

These lessons are at the heart of the campaign and brought to life in the hero video: https://www.instagram.com/reel/DRKO5FxDjpn/

Play with control. Stay in control. Bet responsibly.

LiveScore Bet European Ambassador Dimitar Berbatov said: “Control has always been a big part of who I am, both on and off the pitch. For me, it was about staying calm, reading the game and making the right decisions at the right moment. 

As LiveScore Bet’s European Brand Ambassador, I want to remind fans that control is key. It’s the same with betting. You have to know your limits, take your time and stay in control. This campaign is a great way to remind fans that enjoying the game responsibly is the best way to play.”

Sam Sadi, CEO at LiveScore Group said: “Fans come to LiveScore Bet to fuel their passion for sport. Our role is to make sure they can enjoy that passion responsibly, with the right tools and support to stay in control. 

Play With Control shows how taking a calm, measured approach, understanding your odds, and using the available tools can help fans stay in control and gamble responsibly. Dimitar is the perfect ambassador to bring this message to life.”

The post LIVESCORE BET AND DIMITAR BERBATOV ENCOURAGE FANS TO ‘PLAY WITH CONTROL’ THIS SAFER GAMBLING WEEK appeared first on European Gaming Industry News.

Black Friday Cart Craze

Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!

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Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!

Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!

And just when you think the sale is over, it’s time for the Wild Drop. Collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.

Play Black Friday Cart Craze now!

Black Friday Cart Craze takes that familiar Black Friday energy,  the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games.

“Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”

The post Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels! appeared first on European Gaming Industry News.

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Adam Pentecost Director of Customer Success at Gaming Corps

Gaming Corps Signs Partnership Deal with MozzartBet

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Entire Gaming Corps portfolio is now live with global operator

Gaming Corps, a publicly-listed game development company based in Sweden, has today announced that it has signed a deal to see its full portfolio of content available with the MozzartBet Group.

Players within multiple markets across the world, will now have the opportunity to play a whole host of games from Gaming Corps, which has become synonymous with providing world leading content. This includes the Smash4Cash™ series and recent releases Gates of Hellfire, Hoop Champion and the highly popular 3 Pigs of Olympus.

Mozzartbet Group has been operating since 2001 and during this time, it has continued to offer its player base a variety of betting and casino game action and this latest integration will add to its ever evolving game portfolio.

Commenting on behalf of Gaming Corps, Adam Pentecost, Director of Customer Success said: “From our initial conversations to getting the deal done, MozzartBet Group has been fantastic to work with.

“There is a mutual desire to put players at the very heart of what we do and the service we provide and I’m excited to see where this collaboration will take us.”

Marina Avramović, Head of Online Casino Ops at MozzartBet Group said, “We are thrilled to have Gaming Corp’s casino content on our site, and they are a fantastic addition to our games portfolio.”

“We are particularly interested in seeing how the company’s newest games will perform, and we look forward to a fully collaborative partnership moving forward.”

The post Gaming Corps Signs Partnership Deal with MozzartBet appeared first on European Gaming Industry News.

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EveryMatrix group

Jonas Groes named EveryMatrix Group Co-CEO

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Jonas Groes, highly experienced technology, finance and policy leader will become co-CEO of EveryMatrix from January 1st 2026 alongside company Co-Founder Ebbe Groes.

A long-time advisor, Jonas will join his brother at the beginning of the New Year to lead the business as it continues to scale and provide advanced turnkey platform technology to an increasing number of the world’s biggest brands and lotteries.

Jonas has a long and distinguished business career including the last 10 years as Partner of EY’s Nordic Consulting practice consisting of more than 1,200 people leading high-level projects with a focus on strategy, innovation and digitalisation towards major Government and infrastructure clients.

He is a results-driven leader with extensive experience in both public and privately owned companies with strong knowledge of technology, finance and policy. He will be based in Copenhagen, Denmark where EveryMatrix has recently opened an office.

Ebbe Groes, Co-Founder and Group CEO, EveryMatrix, said: “As the company’s growth continues, tripling our headcount in the last five years, and as we work with more of the largest gaming brands and lotteries, I needed to find someone who knows what it takes to scale a business and reach the ambitious targets we have for the next five years.

“Doing this means I will have more time to work on strategy and execute all the things we want to do to become a global top three tier-1 technology provider by 2030.”

“To share a CEO position requires complete trust at both personal and professional level. Jonas is the perfect candidate and I know he will go on to do amazing things at EveryMatrix. I’m very excited to soon be sharing the CEO position with him.”

Jonas Groes said: “Stepping into this role at EveryMatrix alongside my brother Ebbe is a dream come true. What he, Stian Hornsletten, and the rest of the team have built is nothing short of phenomenal and I’ve seen close hand just what it takes. We work well together and our differences and combined strengths complement one another. I can’t wait to get started.”

The post Jonas Groes named EveryMatrix Group Co-CEO appeared first on European Gaming Industry News.

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