Kambi Group
Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group
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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, announced a new Odds Feed+ partnership with Superbet Group, a leading multi-channel sports betting and gaming operator in Europe and Latin America.
The agreement provides Superbet Group with seamless access to Kambi’s full library of high-quality, traded odds, with the ability to expand its odds package on demand to meet player demand and support evolving strategic needs.
Founded in Romania in 2008, Superbet Group, ranked 11th in EGR’s latest annual Power 50 list, has since grown to become a leading global sports betting and gaming company, operating online and a network of retail betting shops in certain markets. In addition to a strong presence in Brazil, the operator’s flagship Superbet brand is a market leader in Central and Eastern Europe, while the company also operates Napoleon Sports and Casino, initially in Belgium and now also in Romania, having acquired the brand in 2021.
Werner Becher, CEO, Kambi Group, said: “We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution. By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators. This partnership reflects the strength of our trading technology and the trust Superbet Group has placed in Kambi to support their long-term growth.”
Luke Saunders, Director of Sports Partnerships, Superbet Group, added: “At Superbet, we evaluate every partnership from a customer-centric perspective, focusing on having the strongest and most diverse product portfolio in each market. By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage.”
Launched in 2024, Kambi’s Odds Feed+ is the industry’s premium odds feed product designed to give operators an edge in the competitive sports betting landscape. The feed provides access to Kambi’s high-quality pre-match and in-play odds, as well as an extensive library of player props, which are sharpened on a global liquidity pool of billions of bets taken annually across the globe.
The post Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group appeared first on European Gaming Industry News.
Canada
Kambi Group Becomes the Official Sportsbook Partner of Ontario Lottery and Gaming Corporation
Kambi Group has formally assumed contractual responsibilities for OLG’s multi-channel sportsbook following the successful completion of the novation agreement with FDJ Gaming Solutions France (FDJ) and Ontario Lottery and Gaming Corporation (OLG), with OLG launched its Kambi-powered sportsbook on 27 January.
Kambi, the home of premium sports betting solutions, confirmed that it has formally assumed contractual responsibilities for the provision of sports betting services to OLG, having successfully met all conditions of the previously agreed novation agreement.
The completion follows the announcement in 2025 that Kambi had been selected by FDJ to take over FDJ’s role as OLG’s long-term sports betting partner with OLG’s consent and pending the satisfaction and completion of specific conditions. With these conditions now met, Kambi has officially assumed responsibility for the provision of sports betting services to OLG across both its retail and digital channels, with OLG gone live with its Kambi-powered sportsbook on 27 January.
OLG offers sports betting through PROLINE (retail) and PROLINE+ (online) with 100% of its profits reinvested into Ontario. Powered by Kambi’s Turnkey Sportsbook, OLG’s sports betting operations will benefit from Kambi’s market-leading technology and services, designed to deliver a scalable, compliant and engaging betting experience for players.
Werner Becher, Kambi Group Chief Executive Officer, said: “We are delighted to have officially completed this transition and to begin this next chapter of our partnership with OLG. Having met the necessary conditions of the novation agreement, Kambi is excited to become the official sportsbook provider and to have launched with one of the world’s most respected lottery operators. We value our partnership with OLG and look forward to leveraging our proven technology to help them drive sustainable growth and provide a safe and entertaining betting product for their customers in Ontario.”
Duncan Hannay, OLG President and CEO, added: “OLG strives to provide a market leading PROLINE sports betting experience for our players. We look forward to working alongside our new partner, Kambi, who offers a proven track record of product excellence and reliability, as we deliver on our commitment to give back to the people and communities of Ontario. This is an exciting step forward for both organizations.”
The post Kambi Group Becomes the Official Sportsbook Partner of Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
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FDJ UNITED’s Online Betting & Gaming division gains access to Kambi’s complete library of sports odds to elevate its proprietary sportsbook offering
Kambi Group plc, the home of premium sports betting solutions, has signed an expanded Odds Feed+ agreement with FDJ UNITED, providing the operator with full access to Kambi’s extensive library of pre-match and live sports odds.
FDJ UNITED, which recently acquired Kindred Group, is now able to complement its in-house sportsbook offering with a bespoke selection of Kambi’s traded odds, which can be continuously iterated to support its pricing and offering strategy. Kambi will continue to supply FDJ UNITED with its Turnkey Sportsbook in markets which have yet to transition to its proprietary sportsbook.
The multi-year agreement builds upon an existing Odds Feed+ partnership, signed in February, for the provision of Kambi’s esports odds. Having already integrated Kambi’s Odds Feed+ API for esports, today’s deal provides FDJ UNITED and its sportsbook division with instant access to Kambi’s entire menu of sports odds, in line with their ‘best in class’ approach to both supplier integrations and in-house offering development.
Odds Feed+ is Kambi’s premium odds feed solution, engineered to deliver high-quality pre-match and live odds, as well as an extensive range of micro and player props markets, through a single API integration. Kambi’s odds are traded on its €17bn liquidity, ensuring sharper and more reliable odds, no matter the sport or league.
Werner Becher, CEO of Kambi Group, said: “We are delighted to agree this partnership with FDJ UNITED as we continue to expand the list of operators leveraging parts of our Odds Feed+ product. As the sports betting landscape becomes ever more competitive and complex, the need for a flexible, high-quality, trusted odds feed has never been greater. Given our vast experience in sports trading, along with our large global liquidity, we believe our Odds Feed+ solution will become the go-to odds feed for visionary operators, such as FDJ UNITED.”
Nils Andén, Chief Online Betting & Gaming Officer at FDJ UNITED, added: “Partnering with Kambi and expanding our Odds Feed+ agreement into selected sports is an important milestone as we continue the migration to our in-house sportsbook platform. Odds Feed+ gives us the quality, flexibility and control we need to tailor our sportsbook, while benefiting from the reliability and expertise of a true industry leader like Kambi.”
The post Kambi Group plc and FDJ UNITED sign expanded Odds Feed+ agreement appeared first on European Gaming Industry News.
New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
The post Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap appeared first on Gaming and Gambling Industry in the Americas.
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