In iGaming, many things start with a simple “hi” in chat. Messages turn into long conversations, calls follow one after another, yet the goal remains the same — to make traffic profitable. Behind every dialogue is a person with their own background, approach, and communication style — and that’s exactly what defines the success of any partnership.

Partners need to see more than just a messenger account — they need to see a real person they can trust with their traffic and their goals.

N1 Faces is a series of short and lively interviews where N1 Partners introduces the managers behind the affiliate program: their values, their workflows, and their unique management styles.

Today’s spotlight is on Daria Maichuk, Affiliate Manager at N1 Partners, who shares her journey into the industry, her approach to building reliable long-term partnerships, and how she maintains internal balance while working at a fast pace.

Daria Maichuk

Affiliate Manager, N1 Partners

Daria is the kind of manager whose calm mindset, attentiveness, and quick reaction become obvious within the first minutes of communication. She maintains a fast pace, yet always leaves room for a genuine conversation — and that’s what makes working with her both easy and productive.

How did you get into the affiliate industry, and when did you realize it was the right fit for you?

I entered the industry in 2019, starting as an account manager at an advertising network. We worked with push, pops, native — and I had the chance to dive into each vertical.

After four years, I felt the need to focus on one direction and look at the market from another angle — to understand how different traffic sources operate. The role of an affiliate manager offered exactly that: an opportunity to explore the product in depth, build long-term relationships with partners, see campaign launches from the inside, and directly influence performance.

Why N1 Partners? What aligned in terms of values and approach?

I had known about the company for a long time — since 2020. We ran push-traffic tests together, and met often at conferences. I always noticed the team’s energy, openness, and genuine passion for their work. N1 Partners felt like a place where people truly love what they do.

When the opportunity to join the team appeared, I immediately felt that the rhythm and atmosphere matched me perfectly.

What advice would you give yourself in your first month on the job?

Don’t be afraid of the information flow — trust yourself more. At first everything may seem overwhelming, but over time each puzzle piece falls into place, especially once real practice begins.

How do you usually start communication with a new partner? What’s important to understand in the first five minutes?

It’s ideal when both sides have time for a quick call — to meet, exchange expertise, and discuss all details and expectations for upcoming launches. We share the results we aim to see by certain deadlines, while the partner outlines their vision — which GEOs they want to run now and what conversion they expect.

For me, it’s important to understand how open the partner is, how willing they are to share details about their launch plans, and which approaches they intend to use. Our goal is always the same: find terms that are mutually beneficial.

How do you build trust with a partner to ensure productive cooperation?

Personal communication is key, and conferences help immensely. Face-to-face interaction allows you not only to discuss business but also to learn more about the person. Small details can significantly improve future communication and make it more trusting.

Sometimes one meeting is enough for the dialogue to become smoother, faster, and more efficient.

This personal contact becomes a bridge that simplifies any further work.

Are there cases when you need to give tough feedback? How do you do it while preserving trust and a good working relationship?

Yes, it happens — and in such situations I always rely on statistics and concrete data. Numbers speak for themselves, which keeps the conversation transparent, grounded, and efficient. We look at facts together and make decisions based on them.

Constructive feedback with clear recommendations often becomes the most valuable tool for mutual growth.

What personal communication rules help you maintain speed without sacrificing quality?

I follow several principles: be polite, listen carefully, ask the right questions, avoid interrupting, and clarify anything that may cause misunderstanding.

These simple rules help keep both the pace and the quality of communication high.

What energizes you outside of work, and how does it help in working with partners?

Anything connected to movement and social interaction: sports (three workouts a week), yoga, walking my dog, warm moments with family and friends.

Time spent outside work helps me recharge, stay balanced, and maintain my energy levels. Thanks to this, I remain attentive, calm, and ready for constructive dialogue with partners.

If not iGaming, then… who would you be?

As a child, I dreamed of becoming a flight attendant — I loved the atmosphere of travel and the feeling of being close to the sky.

Speaking of my current interests, I would probably choose marketing — maybe performance or targeted advertising. I’ve always been drawn to its dynamics and opportunities for creativity.

Name the Top-3 tools you can’t imagine an affiliate manager working without.

CRM systems and convenient communication channels

They structure daily workflow, simplify interaction, and help keep important details organized.

Monitoring dashboards and analytics tools

They make it possible to evaluate traffic quality, build reports, and make data-driven decisions.

Work devices & messengers

The backbone of daily communication — calls, quick discussions, approvals, and keeping constant contact with partners.

Phone, laptop, Telegram, and MS Teams are my essentials.

Join N1 Partners

To discuss a new launch, choose the right terms for your traffic, or test an offer, you can contact Daria directly.

N1 Partners provides everything partners need to stay ahead and achieve results: high-converting products, regular analytics with optimization recommendations, and full support from the team.

Become a partner: https://n1.partners/

N1 Partners is more than just an affiliate program. The company brings together 14+ casino and betting brands, operates in 10+ Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive conditions for top partners — CPA up to €700 and RevShare up to 45%.

More than 14,000 partners trust N1 Partners for its transparency, flexibility, and an approach where people and communication quality play a central role.

The post N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

The post N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing” appeared first on Americas iGaming & Sports Betting News.

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N1 Partners once again proved its strength in the industry at the SBC Summit 2025 in Lisbon, held from September 16 to 18. With its Surf on the Wave to Success concept, the company brought a surf-inspired atmosphere to the event and returned home with a prestigious recognition.

At the Affiliate Leaders Awards 2025, N1 Partners was named Best Affiliate Program (Silver)  — the first standalone ceremony dedicated to the affiliate industry.

“This nomination is a recognition of our focus on more than just numbers – it’s about building a strong community, growing brand awareness, and creating bold campaigns that inspire. At N1 Partners, we believe that trust, transparency, and creativity are what set us apart, and being ranked among the Best Affiliate Programs proves that this approach truly delivers value for our partners and the industry as a whole,” — commented Alexa Bond, Head of Affiliates at N1 Partners.

Riding the Wave of Business Success

Over three days in Lisbon, N1 Partners achieved the following:

• 300+ meetings with current and new affiliates
• Hundreds of Surf on the Wave to Success merch packs delivered to partners
• Strategic discussions on ongoing campaigns, including the year-long N1 Puzzle Promo running until the end of 2025

“Lisbon gave us the chance to meet with our top partners, strengthen relationships, and exchange insights on offers and analytics that drive efficiency. We also focused on strategies for the N1 Puzzle Promo — a campaign that continues until the end of the year and culminates with the grand prize of a Robinson R22 Beta II helicopter. These conversations are exactly what keeps our partnerships growing stronger,” — added Alexa Bond.

Surf Trip Dreams Come True

At the booth, the company organized a raffle for an all-inclusive surf camp trip, which included flights, villa accommodation, professional coaching, and a custom surfboard. More than 100 guests of the N1 Partners booth participated, and one lucky winner received the prize.

“I love winning. And when I saw the giveaway, I knew I had to be there. The idea of ‘Surfing On the Waves to Success’ really resonates with me. I believe that success is not just luck, but alignment — the inner and outer work that underpins true achievement.” — shared the winner.

Making Waves in Media and Community

The N1 Partners booth remained vibrant throughout the summit. The company speakers  joined over 10 interviews and live media sessions with leading affiliate outlets and iGaming brands. The N1 Partners team also attended/visited the SBC Legends Charity Game, supporting the initiative that aligns with the brand’s values and sharing in the positive spirit of the event.

Next Stop: Rome — All Roads Lead to SiGMA

SBC Summit 2025 offered three days of networking, achievements, and new opportunities. The next stop for N1 Partners will be SiGMA Central Europe 2025 in Rome, embracing the concept that all roads lead to Rome. This event will also be one of the decisive stages in the ongoing race for the helicopter in the N1 Puzzle Promo.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands. With a strong presence in 10+ Tier-1 GEOs, a portfolio of 12 active brands reaching Reg2Dep rates of up to 70%, and a trusted network of 10,000+ affiliates worldwide, the company delivers competitive deals for top partners — CPA up to €650 and RevShare up to 45% — to ensure partners always ride the wave of success.

Be number one with N1!

The post N1 Partners Made Waves at SBC Summit 2025 with new Award, Surf Trip Giveaway and Partner Highlights appeared first on European Gaming Industry News.