Aviator
SPRIBE names Michael “Venom” Page as Aviator brand ambassador
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Iconic UFC athlete to promote the world’s number one crash game to his global fanbase
SPRIBE has entered into yet another knock-out Aviator brand ambassador partnership, this time with top-ranked UFC welter and middleweight, Michael “Venom” Page.
Hailing from London, ‘MVP’ is recognised throughout the MMA community as a standout athlete in the middleweight division, admired for his creativity, power and showmanship inside the Octagon®. His unique style and personality have made him a fan favourite worldwide.
As an Aviator brand ambassador, MVP will promote the world’s number one crash game to his large and loyal army of fans across the world through several thrilling campaigns.
The collaboration forms part of SPRIBE’s wider multi-year, multi-million-dollar marketing deal with UFC that has brought Aviator branding to the famous Octagon on UFC Fight Night and numbered events.
Page joins a growing roster of UFC superstars promoting Aviator to their fans, including the likes of Arman Tsarukyan, Diego Lopes, Alex Pereira, Johnny Walker and Merab Dvalishvili.
The partnership has proved transformational for Aviator, which has grown from 10 million to over 60 million monthly players and continues to capture new audiences around the world.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are thrilled to add Michael “Venom” Page to our lineup of Aviator brand ambassadors and for him to be taking part in some truly epic campaigns over the coming 12 months.
“MVP is a fearless fighter who always puts on a great show whenever he steps into the Octagon, and this has seen him earn a large and loyal international fan base.
“We look forward to engaging these fans and showing them why Aviator is the number one crash game in the world, and why, like Michael, they should strap in, take flight and see if they can hold their nerve against the increasing win multiplier.”
Michael “Venom” Page, UFC Fighter and Aviator brand ambassador, added: “Aviator is a white-knuckle ride where the stakes are high, but so too is the potential reward.
“Nothing beats stepping into the Octagon and going toe to toe with an opponent, but strapping in a taking flight with Aviator comes pretty close.
“I know my fans will love the fast-paced thrill ride it provides and look forward to introducing them to Aviator through some great campaigns over the coming 12 months.”
The post SPRIBE names Michael “Venom” Page as Aviator brand ambassador appeared first on European Gaming Industry News.
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Editorial Note
This article is provided solely for informational and entertainment purposes. Nothing within should be interpreted as legal, financial, or professional advice. Readers should carry out their own research before participating in any gambling activities or signing up with any online casinos mentioned.
Gambling Caution
Online gambling comes with financial risks and may lead to addictive behavior or monetary loss. We urge all readers to gamble responsibly. If you or someone you know is struggling with gambling, professional help is available. The National Council on Problem Gambling (NCPG) can be contacted at 1-800-522-4700 or visited online at www.ncpgambling.org.
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Katya Machuganova, Gaming Product and Partnerships Manager at Silverback Gaming, on where the crash format originates and how studios have continued to up the ante with the games that are hitting the market today
The rise of crash games has been so meteoric that we haven’t taken the time to look back at where the format originally came from.
It’s easy to see how the industry has become distracted by crash games and their ability to tap into lucrative but hard-to-reach audiences like Millennials and Gen Z.
But to determine the direction we now take with the format it’s important to understand where it originated and why it was able to generate such tremendous momentum in a short space of time.
The genesis of crash games:
MoneyPot was the first ever crash game and it was produced back in 2014 by Eric Springer, a Canadian developer and Bitcoin enthusiast.
Springer introduced the game on the Bitcoin Talk forum and drew inspiration for the format from the crazy volatility of the cryptocurrency markets where assets can skyrocket and then crash in value.
In 2015, Springer sold MoneyPot to Ryan Havar who rebranded the game to Bustabit and moved it to a new site where it can still be played today.
Havar kept much of the core gameplay the same, including a last-longer bonus. This saw 1% collected for every player’s wager that went into a bonus prize which went to the last player to cash out successfully.
In 2018, Havar decided to sell Bustabit to another crypto developer, Daniel Evans, who made a few tweaks to the game including removing the bonus system.
Evans still operates Bustabit to this day and even allows third-party investors to bankroll the game in return for a share of its profits.
The next generation of crash games arrive:
With crash a popular but niche game format for crypto enthusiasts, it took developer SPRIBE to catapult it into the mainstream with the launch of Aviator in 2019.
Aviator was the first crash game developed for online casino players and was the catalyst for the surge in popularity the format has attracted since.
Given the success of Aviator and the rising demand for non-traditional content, studios have continued to move the needle and come up with their own crash games.
Some use the same aeroplane theme as Aviator, while others are based around sports, Wild West shootouts, hot air balloons and many other themes.
These games mostly take the increasing curve format with a multiplier that continues to rise – players must then decide when to cash out.
If they go too early, the win will be small, but wait too long the curve crashes, taking their accrued winnings and original stake with it.
What makes crash games so popular:
Players are drawn to the intuitive and simple format of crash games – even those new to the format can pick it up in a couple of game rounds.
Players like that these games are usually multiplayer and with social features such as a chat and leaderboards where they can compete with others for the highest multiplier score.
Crash games work incredibly well on mobile – which has seen them really hit the mark with players in emerging markets – and this has driven their appeal among younger audiences, too.
In fact, the high risk/high reward nature of the gameplay – which has its roots in those volatile crypto markets – really appeals to those players.
The rise and fall of crash IP
Given the huge success of crash games, and in particular SPRIBE’s Aviator, it should come as no surprise that the format has had its fair share of controversy.
Most notable is the legal case SPRIBE has found itself embroiled in – another company has argued that SPRIBE has breached the IP it holds for the Aviator logo and brand assets.
The case is ongoing and shows the growing attention that is being paid to intellectual property rights within the crash game genre, a genre whose value is only set to rise.
Crash is a huge opportunity for studios:
Crash presents a huge opportunity for studios and is one that Silverback Gaming is looking to explore with our first crash title set to hit the market shortly.
It will be offered in the simulated gaming format initially before being rolled out as a real money game later in the year.
Just as with slots, studios are not looking to differentiate within the crash vertical and the way we have approached this is to give players more control over the gameplay.
With our crash game, they can toggle the level of risk/reward they wish to play to – this degree of personalisation is simply not being offered by the current games in the market.
We are really excited about our first crash game and the scope within the format for us, and other studios, to continue to innovate and push boundaries, just as Eric Springer did back in 2014.
The post A brief history of crash games appeared first on Gaming and Gambling Industry in the Americas.
Players in Panama can strap in and experience the world’s number one crash game, Aviator, for the first time after SPRIBE, the developer behind the title, received the necessary approvals from the Gaming Control Board (JCJ) to take off in the market.
More than 10 million players each month take flight with Aviator, which takes the increasing curve format and puts player nerves to the test – as the plane takes off, an increasing bet multiplier climbs with it, offering insane big win potential from small stakes.
Players must decide when to cash out. If they go too early, the win will be small but wait too long and the plane flies away, taking their accrued winnings and original stake with it.
Aviator is multiplayer and highly social. Players can watch as their scores move up and down the max win multiplier leaderboard in real-time, and there’s also a chat function where they can interact with other players throughout their session and share bonuses such as free spins.
SPRIBE has constantly updated Aviator since its launch in 2018 to ensure that it continues to deliver a compelling, fast-paced and big action experience, especially on mobile with the vast majority of players using their smartphones to access the game.
The company is now on a mission to make Aviator available to operators and players in regulated markets across the world, with Panama as its latest new market launch. The company is also making a push in North America and recently signed a breakthrough sponsorship agreement with the UFC.
Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, said: “There is no other game like Aviator and we are thrilled to bring the world’s number one crash game to operators and players in Panama for the very first time.
“Aviator has changed the game for online casinos, accounting for the vast majority of the GGR generated by the brands that make it available to their players. Its simplicity is its beauty – it’s an easy game to play but one that grips players like no other casino game in the market.
“We are really excited to see it land in operator game lobbies in Panama and for players in the country to test their nerve against the increasing multiplier like 10 million other players do each month.”
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