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Andrew Mook Head of Brand Marketing at Midnite

Midnite Express sees football fans joined by club legends for 460-mile away day

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  • UK sportsbook and casino Midnite provided free away supporter coach travel for Southampton fans for their 460-mile-round trip to Sheffield United’s Bramall Lane

  • Saints heroes Matt Le Tissier, James Beattie and Francis Benali joined supporters on board

  • Hyper-growth bookmaker Midnite is a sponsor of both Southampton and Sheffield United

Midnite, the fastest growing bookmaker in the UK, provided supporter coach travel for 100 Southampton supporters, as they set off on a 460-mile round trip to watch their beloved Saints take on Sheffield United at Bramall Lane.

Midnite, who are the official training kit partner of Southampton and the principal partner of Sheffield United for the 2025/26 season, created The Midnite Express, offering luxury travel filled with entertainment along the way for Tuesday night’s EFL Championship match.

The lucky Saints fans were joined on The Midnite Express coaches by Southampton legends, Matt Le Tissier, James Beattie, and Francis Benali.

With DJ sets, football quizzes and Q&As throughout, fans were treated to a unique experience, all designed to create unforgettable moments for these loyal supporters, while easing the financial strain that comes with away supporter travel.

And Saints fans went home happy as a 2-1 win meant they took the three points back to the South Coast.

Le Tissier, who scored 100 goals in 270 top-flight appearances for Saints, said: “With the cost of living crisis that we’ve got going on in this country at the moment, with the train services, it’s really difficult for fans to get to and from these away games.

“And The Midnite Express initiative of putting coaches on for the fans to get up to Sheffield United was absolutely brilliant. We had a good laugh!”

Former England and Southampton striker, James Beattie, added: “It was great to be part of The Midnite Express and travel down with the Southampton fans. We had a very fun journey and the fans put in a proper shift for such a long journey.”

Andrew Mook, Head of Brand Marketing at Midnite, added: “Everbody hates a long commute, but we wanted to create something for Southampton fans with a sprinkle of Midnite magic.

“These fans are what makes football what it is, and we wanted to reward them with a day that they won’t soon forget by spending the journey with Saints legends and fellow fans. The feedback has been brilliant, and we’re pleased to have been able to ease the financial burden while bringing fans closer to the teams they love.

“The match marked a unique and special moment for Midnite as both of our sponsored clubs met for the first time. We’re already looking forward to the return fixture in January, when we’ll be running the Midnite Express, this time for Sheffield United fans.”

The post Midnite Express sees football fans joined by club legends for 460-mile away day appeared first on European Gaming Industry News.

Andrew Mook Head of Brand Marketing at Midnite

Midnite Express: UK sportsbook laying on free coach travel for football fans

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Midnite, Southampton’s official training kit partner and Sheffield United’s principal partner, will be putting on coaches – free of charge – for Saints fans for their 460-mile-round trip to Bramall Lane next Tuesday

UK sportsbook Midnite will be supplying free coach travel for Southampton fans for their trip to Sheffield United on Tuesday, September 30.

Midnite is the official training kit partner of Southampton and the principal partner of Sheffield United for the 2025/26 season, has created The Midnite Express to cover the near 500-mile-round trip to and from Bramall Lane.

The lucky Saints fans will be joined on The Midnite Express coaches by three Southampton legends, with one being none other than Matt Le Tissier.

Le Tissier, who scored 100 goals in 270 top-flight appearances for Saints, said: “With the cost of living crisis that we’ve got going on in this country at the moment, with the train services, it’s really difficult for fans to get to and from these away games.

“And I think The Midnite Express initiative of putting coaches on for the fans to get up to Sheffield United is absolutely brilliant.

“I’ve never been to an away game on an official coach with loads of other Saints fans, so I’m really looking forward to it and looking forward to engaging with the fans on the bus.

“I’m sure we’ll have a good laugh and we’ll have an interesting journey, that’s for sure!”

Andrew Mook, Head of Brand Marketing at Midnite, added: “We’re absolutely delighted to launch The Midnite Express and to be able to offer Southampton supporters free coach travel to and from our principal partner, Sheffield United.

“It’s hugely exciting for us to support the fans in this way and to give them the chance to follow their team without worrying about transport costs for a long midweek journey. It means more Saints fans can focus purely on supporting their team.

“We hope this makes the journey feel a lot closer, and the matchday even more special.”

The post Midnite Express: UK sportsbook laying on free coach travel for football fans appeared first on European Gaming Industry News.

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