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Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025

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Soft2Bet has won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, recognising the product’s impact on player experience.

Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming. Rather than relying on bonus-heavy acquisition, Soft2Bet unites rigorous compliance and AML policies with fast-moving product innovation and a start-up spirit, bringing leadership and talent together behind MEGA to deliver compliant growth and stronger retention.

iGaming Powered by Entertainment

In 2024, Soft2Bet was recognised for innovation across its platform, including its casino and sportsbook products. This year, Soft2Bet has demonstrated that gamification is entertainment, offering players meaningful progression, real choice and localised experiences. In challenging European markets, Soft2Bet’s brands act as a proof of concept with their successes, demonstrating higher retention, stronger engagement, and sustainable performance, achieved responsibly and without having to rely on excessive bonus offers.

One gamified system for market growth

Gamification in iGaming has evolved from a simple marketing add-on to a core design philosophy that shapes the entire player journey. The Innovation in Casino Entertainment Award recognises this industry-wide shift and sets a clearer standard for the sector. Soft2Bet’s MEGA gamification engine transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards. The result is not only better entertainment and stronger loyalty among players, but also a sustainable model that aligns with local licensing requirements and supports long-term growth.

Rasmus Sojmark, CEO and Founder of SBC, commented: “Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”

Oksana Tsyhankova, CCO at Soft2Bet, said: “Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise”.

Beyond its award-winning product innovations, Soft2Bet also supported the Legends Charity Game, helped to facilitate the Gamification Academy that managed to gather the full audience hall of operators, and judged the inaugural First Pitch competition to bring a fresh layer of interactivity to the event and create something greater, contributing to the industry.

The post Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025 appeared first on European Gaming Industry News.

Balkans

EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025

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EGT is thrilled to announce that this year it is among the finalists in 4 categories of the prestigious BEGE Awards competition, which is held annually in Sofia, Bulgaria, as part of BEGE Expo.

The company’s CEO Vladimir Dokov has been shortlisted again in the Visionary of the Year category, after being given this prize in the previous two editions of the event. He earned the nomination thanks to his strategic vision, which has positioned the company as one of the top manufacturers and suppliers of gaming equipment globally with a presence in more than 100 markets.

EGT’s slot cabinet G 50 C ST will compete for the award in the Slot Machine of the Year category. It is one of the most successful models from the General Series, which has had numerous highly successful installations in various markets around the world over the past year.

Bell Link is among the nominees for the Jackpot System of the Year accolade. With 4 exciting levels, numerous attractive bonus functionalities, and the captivating Bell Link 1 and Bell Link 2 multigames, containing some of the company’s most popular titles, this product has established itself as an absolute bestseller in EGT’s portfolio. Bell Link cemented its position as players’ favorite even further, after its first large-scale WAP installations were carried out with enormous success.

EGT’s Spider CMS will be а contender for the prize in the Casino Management System of the Year category. Continuously developing and improving, the system currently includes 15 modules that help casino managers easily and effectively to organize the daily activities in gaming venues across a number of markets around the world.

The BEGE Awards 2025 ceremony will take place on November 26 and will once again honor companies and individuals for their outstanding contribution to the gaming and entertainment industry during the past 12 months.

The post EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025 appeared first on European Gaming Industry News.

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ELA Games

ELA Games Continues to Shine With Two Major Nominations at iGA Awards 2026

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The studio has secured two key award nominations

ELA Games is proud to announce that it has been shortlisted for two major categories at the upcoming iGA Awards 2026: Games Studio of the Year & Unique Gaming Company of the Year.

These nominations recognise the studio’s ambition to balance creativity and technical innovation, becoming a leader in the industry that has reshaped modern gaming with its products that provide unforgettable gaming experiences and value for partners.

A Year of Growth and Momentum

2025 was a landmark year for ELA Games as it expanded its portfolio to include standout games that have performed exceptionally well. Piñatas Festival and Buffalo Force are two products that have exceeded expectations, providing operators with impressive growth metrics and players with next-level entertainment.

The studio has expanded its global presence through strategic market entries, including new operations in Sweden, Denmark, Serbia, Greece, and more. This growth has introduced ELA Games’ innovative mechanics, such as the Winpot series or the instant-shooter title Shoot Happens, visually rich design, and engaging gameplay to new audiences.

Increased Industry Recognition

For ELA Games, this industry recognition represents more than accolades — it demonstrates that the studio has made meaningful contributions and has had a significant impact to stand out in an increasingly competitive industry.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “Our core philosophy is that great games come from teams that are passionate, uncompromisingly creative, and ambitious. Being nominated for the ‘Games Studio of the Year’ and ‘Unique Gaming Company of the Year’ awards reflects our team’s culture and commitment to delivering amazing experiences that are alive and full of character. Being recognised by the iGA Awards is an honour, and the team and I look forward to seeing everyone at the ceremony.”

The post ELA Games Continues to Shine With Two Major Nominations at iGA Awards 2026 appeared first on European Gaming Industry News.

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Compliance Updates

Corinne Valletta Wins Chief Compliance Officer of the Year at the Global Regulatory Awards 2025

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At the Global Regulatory Awards 2025 (GRAs), Betsson Group’s General Counsel, Corinne Valletta, was named Chief Compliance Officer of the Year. The award was accepted on her behalf by Betsson Group’s Deputy General Counsel, Dario Evangelista.

Since joining Betsson Group in May 2017, Corinne has played a pivotal role in navigating the complex and constantly evolving regulatory landscape of online gaming. Her strategic leadership has guided Betsson through significant regulatory challenges while supporting the successful expansion of Betsson’s operations into several new jurisdictions.

Corinne has also been a strong advocate for policies that elevate industry-wide standards of operational excellence, protect players and achieve compliance while ensuring the continued relevance of the brands in the commercial space.

Organised by Vixio Regulatory Intelligence, the Global Regulatory Awards recognise excellence across the compliance and responsible gambling sectors, highlighting the individuals and teams who drive progress and uphold best practices in the industry.

This nomination and prestigious award reaffirm Betsson Group’s ongoing dedication to strengthening compliance, ensuring a safe, transparent and trustworthy business.

The post Corinne Valletta Wins Chief Compliance Officer of the Year at the Global Regulatory Awards 2025 appeared first on European Gaming Industry News.

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