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Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025

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Soft2Bet has won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, recognising the product’s impact on player experience.

Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming. Rather than relying on bonus-heavy acquisition, Soft2Bet unites rigorous compliance and AML policies with fast-moving product innovation and a start-up spirit, bringing leadership and talent together behind MEGA to deliver compliant growth and stronger retention.

iGaming Powered by Entertainment

In 2024, Soft2Bet was recognised for innovation across its platform, including its casino and sportsbook products. This year, Soft2Bet has demonstrated that gamification is entertainment, offering players meaningful progression, real choice and localised experiences. In challenging European markets, Soft2Bet’s brands act as a proof of concept with their successes, demonstrating higher retention, stronger engagement, and sustainable performance, achieved responsibly and without having to rely on excessive bonus offers.

One gamified system for market growth

Gamification in iGaming has evolved from a simple marketing add-on to a core design philosophy that shapes the entire player journey. The Innovation in Casino Entertainment Award recognises this industry-wide shift and sets a clearer standard for the sector. Soft2Bet’s MEGA gamification engine transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards. The result is not only better entertainment and stronger loyalty among players, but also a sustainable model that aligns with local licensing requirements and supports long-term growth.

Rasmus Sojmark, CEO and Founder of SBC, commented: “Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”

Oksana Tsyhankova, CCO at Soft2Bet, said: “Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise”.

Beyond its award-winning product innovations, Soft2Bet also supported the Legends Charity Game, helped to facilitate the Gamification Academy that managed to gather the full audience hall of operators, and judged the inaugural First Pitch competition to bring a fresh layer of interactivity to the event and create something greater, contributing to the industry.

The post Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025 appeared first on European Gaming Industry News.

2025 Global Regulatory Awards

Vixio Announces the 2025 Recipient of the Compliance Lifetime Achievement Special Award

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Vixio, a leading provider of regulatory intelligence solutions, is delighted to announce that Wes Himes will receive the Compliance Lifetime Achievement Special Award at the 2025 Global Regulatory Awards. This prestigious honour recognises individuals whose exceptional contributions have advanced the culture of compliance and regulatory standards across the gambling industry.

Throughout his distinguished career, Wes has been at the forefront of shaping modern gambling regulation, from founding the Interactive Gaming, Gambling and Betting Association (iGGBA) in 2000 to serving as Executive Director of Standards and Innovation at the Betting and Gaming Council (BGC) and now as a Partner at Intrepid Partners. “I am truly humbled to be receiving this award… When I started in this industry 25 years ago, I had no idea how dynamic and exciting the sector would later become,” stated Wes Himes. Himes added: “It has been a privilege and a pleasure working with so many colleagues that I call friends, and I can not thank enough the operators and other stakeholders who have been so supportive of my work and career.”

As part of this announcement, Vixio has released a special episode of the Regulatory Radar Podcast. Vixio’s Chief Analyst, James Kilsby, sits down with Compliance Lifetime Achievement Special Award recipient Wes Himes to discuss his 25-year journey in the gambling sector, from navigating policy debates to building bridges between regulators, operators, and policymakers. Listeners will gain insight into how compliance has evolved into a cornerstone of sustainable growth and hear Wes’s perspective on the future of regulation and responsible gaming. A thoughtful and inspiring conversation with one of the most respected voices in the field, don’t miss this look back at a remarkable career and what lies ahead for the industry. To listen to the episode in full, please visit the Vixio website or follow the link here.

The post Vixio Announces the 2025 Recipient of the Compliance Lifetime Achievement Special Award appeared first on European Gaming Industry News.

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Alpha Hub

Flutter and Beyond Sport launch global Tech4Good Awards to transform lives through the power of sport and technology

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Flutter Entertainment, in collaboration with Alpha Hub and Beyond Sport, has launched the Flutter Tech4Good Awards 2025 – a global initiative looking to uncover and accelerate bold, technology-driven solutions that harness the power of sport and physical activity to build healthier, more active communities.

Despite the well-documented benefits of physical activity, 31% of adults globally are not meeting recommended activity levels. This inactivity contributes to declining physical and mental health across populations.

The Awards will support bold, tech-driven innovations that go beyond addressing physical inactivity — they’ll push the boundaries of what’s possible for healthier, more connected communities. Whether it’s grassroots initiatives or scalable digital platforms, Flutter and Beyond Sport are seeking five standout organizations using technology to inspire movement, improve public health, and advance community wellbeing.

Kerry McNally, Head of Communities & Engagement at Flutter said: “The Flutter Tech4Good Awards reflect our commitment to using technology as a force for good, in line with the ambitions of our Positive Impact Plan. By backing innovative, tech-driven solutions, we aim to inspire healthier, more active communities and address the growing challenges of physical inactivity. Leveraging the Flutter Edge, we’re proud to support organizations that are using technology to deliver meaningful, long-term impact on health and wellbeing.”

The Awards will offer a total of £60,000 in funding, alongside a bespoke support program to maximize long-term impact and growth. The Awards are open to organizations around the world that are leveraging any sport or physical activity to drive health outcomes through technology-based innovation. Eligible applicants may include nonprofits, startups, social enterprises, or other mission-driven entities with a focus on public health and physical activity.

Applications for the Flutter Tech4Good Awards 2025 are open from Monday 6th October 2025 until Friday 31st October 2025, with the winners announced in January 2026. For more information on how to apply, visit https://beyondsport.org/awards/flutter-tech4good-awards-2025/criteria/.

The post Flutter and Beyond Sport launch global Tech4Good Awards to transform lives through the power of sport and technology appeared first on European Gaming Industry News.

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BetConstruct

BetConstruct Wins “White Label Supplier of the Year” at SBC Awards 2025

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BetConstruct has won the prestigious “White Label Supplier of the Year” award at the SBC Awards 2025, a major industry recognition that underscores the strength and success of the BetConstruct White Label Solution.

The award reaffirms BetConstruct’s business-first approach and commitment to innovation. Recognised as far more than software, the White Label Solution is a complete infrastructure, a true “business-in-a-box” designed to minimise time-to-market and maximise long-term profitability for operators.

Key elements that make BetConstruct’s White Label Solution stand out:

• Unparalleled Operational Freedom: Partners operate under BetConstruct’s licences, bypassing regulatory, legal, financial and administrative barriers across multiple jurisdictions.

• Financial Flexibility: Zero initial contribution fees and zero upfront jackpot contribution fees remove financial hurdles and support scalable growth.

• Comprehensive Management and Support: A robust back office and the signature BME Console serve as a central hub where partners can configure, manage and grow their business without third-party dependencies.

• Global Reach: Over 500 integrated payment methods enable seamless global scalability with localised solutions.

• Success Tools: Powerful, customisable promotional tools, including bonus systems, loyalty programmes and jackpots, are reinforced by robust risk management and a 24/7 support team of experienced industry professionals.

This comprehensive, seamless approach empowers partners to launch quickly, expand into new markets and streamline operations. By delivering speed, scale and tangible results, BetConstruct enables operators to focus on what truly matters: acquisition, retention and growth.

The post BetConstruct Wins “White Label Supplier of the Year” at SBC Awards 2025 appeared first on European Gaming Industry News.

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